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Put Your Small Business on Facebook

Put Your Small Business on Facebook

by Erika Montgomery | Sep 24, 2014 | Business Tips, Marketing, Public Relations, Social Media

Is your small business on Facebook? Now before you say “of course it is” think about how developed your profile is. Simply having a page that says your business name and maybe your official hours does not cut it. Consumers are using Facebook for more than catching up...
What to Include in Your Press Release

What to Include in Your Press Release

by Erika Montgomery | Sep 23, 2014 | Blogging Tips, Marketing, Public Relations

Do you have a new product or service you can’t wait to spread the word about? Write a press release.               Press releases come in handy when you want to share your story with the public via the media. It’s important to write...
Mobile Marketing

Mobile Marketing

by Erika Montgomery | Sep 19, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. As the world awaits the debut of the newest iPhone 6, it’s clear that people fell in love with multipurpose phones and never looked back. Mobile marketing is essential to...
Three PR Lessons from Sesame Street

Three PR Lessons from Sesame Street

by Erika Montgomery | Sep 18, 2014 | Blogging Tips, Public Relations

One of the most important parts of public relations involves staying in the top of your audience’s minds. Staying relevant for over 45 years is one thing that Sesame Street has done best. Public relations can take a few lessons from Sesame Street by applying some of...
Ingredients of a Good Infographic

Ingredients of a Good Infographic

by Erika Montgomery | Sep 4, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

Information is everywhere, from the labels on our cereal boxes to the Wikipedia page about quantum physics.  We’re constantly bombarded with facts and figures.  With so much material floating around it can be hard to sort through the noise.  Fortunately, someone got...
Summer Marketing Reflections

Summer Marketing Reflections

by Erika Montgomery | Sep 3, 2014 | Blogging Tips, Marketing, Public Relations, Social Media

This is the first week in September which means school has started, football season is beginning and summer is almost officially over. As we transition into fall we are leaving behind sunny days, shorts and flip flops, and the constant need for sunglasses. Though the...
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