by Erika Montgomery | Jun 9, 2014 | Marketing, Public Relations
My daughter, like so many little girls these days, is obsessed with Frozen. We watch it at least 5-7 times a week at our house. So obviously, my mind started making the connections to public relations and a successful marketing plan. 4 Marketing Plan Lessons from...
by Erika Montgomery | Jun 5, 2014 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
You know what’s terrifying? Lots of things, but at the moment I can only think of one. I’m about to be a father. This reality is amazing, exciting and yes – terrifying. The initial shock has worn off long enough to produce coherent thought....
by Erika Montgomery | Jun 3, 2014 | Blogging Tips, Public Relations, Social Media, Three Girls Media
This past weekend, my boyfriend surprised me with an amazing birthday weekend in Victoria, BC. While away, we went on an unexpected adventure around the local wineries and did some wine tasting, an activity I had never participated in before. As we received our...
by Erika Montgomery | May 27, 2014 | Blogging Tips, Digital Marketing, Public Relations, Social Media, Three Girls Media
As much I wish it were true, creating an awesome website will not automatically put your company at the top of the Google search where thousands will flock to check out your new content. While it’s incredibly important for a website to be user friendly,...
by Erika Montgomery | May 26, 2014 | Public Relations
A few weeks ago I wrapped up my series on creating a media game plan, writing pitches and following up with the press, but there’s an aspect of the process I touched on that I wanted to spend a bit more time with: sending samples. Why Send Samples? For every...
by Erika Montgomery | May 22, 2014 | Digital Marketing, Marketing, Public Relations, Social Media
Seniors are the fastest growing demographic on social media sites like Facebook, Twitter and Skype. An estimated 39 million seniors now login almost daily to check their accounts. Companies who ignore this demographic do so at their peril; people 65 and older have 47...
