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Marketing Strategy Tips from Marvel’s Agents of SHIELD

Marketing Strategy Tips from Marvel’s Agents of SHIELD

by Erika Montgomery | May 19, 2014 | Marketing, Public Relations, Social Media

It’s no secret that I enjoy watching TV during my down time; at the same time, I always find it interesting to see how a show pushes the envelope a bit – especially when it relates to marketing communications. For example, I find it fascinating how Agents...
Chicago Fire – Marketing Lessons from Firehouse 51

Chicago Fire – Marketing Lessons from Firehouse 51

by Erika Montgomery | May 16, 2014 | Marketing, Public Relations, Social Media

I recently started watching a popular TV show called Chicago Fire and its spin-off show called Chicago PD. The first time I watched Chicago Fire and Chicago PD I realized that the characters in each drama have something in common with the team at Three Girls, as well...
Public Relations Guide: 5 Steps to Media Coverage, Part 3

Public Relations Guide: 5 Steps to Media Coverage, Part 3

by Erika Montgomery | May 12, 2014 | Public Relations

In my last couple of posts I’ve discussed how to prepare to pitch the media and then pitching itself. But if you want to see your business in the news, your work doesn’t stop there; the way you interact with journalists at magazines, newspapers and other...
Public Relations: 3 Lessons We Can Learn from the 90s

Public Relations: 3 Lessons We Can Learn from the 90s

by Erika Montgomery | Apr 22, 2014 | Public Relations

I’ll admit it: I am a hardcore, no-doubt Gen Y. I’m addicted to technology, I state flexibility and work-life balance as one of my top priorities in my job, and I adored the ’90s. This colorful decade in the history of America was a creative one,...
Public Relations Lessons From Sesame Street

Public Relations Lessons From Sesame Street

by Erika Montgomery | Apr 21, 2014 | Public Relations

As my daughter’s been getting older, we’ve started watching more and more Sesame Street at our house. Whether we watch it together or she watches while I get a little bit of work done, you can bet on us joining our friends Cookie Monster, Super Grover and...
SEO & Content Management: 5 Ways to Stand Out

SEO & Content Management: 5 Ways to Stand Out

by Erika Montgomery | Apr 11, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

Fun Fact #1: The amount of information on the Internet is expected to increase by 600 percent by 2020. That’s a lot of content. Fun Fact #2: Americans spend roughly 10 hours a day consuming that content. Question: How are your content management skills? There is no...
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