by Erika Montgomery | Sep 30, 2013 | Social Media
A couple of weeks ago, Mericia wrote a post about how important it is to incorporate visuals into your social media strategy. Want to know a great way to do this? Memes. What exactly are memes? As About.com explains, “A ‘meme’ is a...
by Erika Montgomery | Sep 27, 2013 | Business Tips, Marketing, Public Relations, Social Media
Earlier this year, the Freed-Hardeman University marketing team created a video using a young boy with unlimited charisma to promote a special event on campus. The movement that would result in response to the creation of their Kid President project is overwhelming...
by Erika Montgomery | Sep 26, 2013 | Marketing, Social Media
Congratulations! You have started your own business and are now diving into the world of social media marketing. Worldwide data shows that 83% of those using the Internet watch videos online, 78% read blogs, 57% are members of social networks and nearly 40% subscribe...
by Erika Montgomery | Sep 25, 2013 | Business Tips, Marketing, Public Relations, Social Media
Hootsuite and Sprout Social are two wildly popular social media management tools that many small businesses are gravitating towards to assist with their online marketing efforts. Both tools offer companies a streamlined way to connect to fans and manage multiple...
by Erika Montgomery | Sep 24, 2013 | Digital Marketing, Marketing, Social Media
It seems that we can’t go a day without the words post, like, tweet or pin being heard. With social media all around us, every person is expecting to receive whatever information they may want or need via the feeds. No one wants to waste their time with a...
by Erika Montgomery | Sep 23, 2013 | Media Coverage, Public Relations, Social Media
Securing media coverage and social media marketing are often two very different components of a company’s public relations plan, but have you thought about how many similarities these two tactics have in common? Regardless of whether you’re working with...
