by Erika Montgomery | Jul 8, 2014 | Blogging Tips, Marketing, Public Relations, Social Media
“I wanna be a rock star.” – Nickelback An early 2000’s song turned many of my friends and me into rock star wannabes who blasted Nickelback from our high school cars’ speakers, screaming for life to become easy. While Nickelback certainly...
by Erika Montgomery | Jul 4, 2014 | Public Relations, Social Media
The future business strategy of social media and public relations continues to evolve because of rising use of digital public relations tools. As users continue to engage via social media and mobile media, the public relations methods used in the past must adapt to...
by Erika Montgomery | Jul 3, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
For one month every few years the world stops spinning. People across the globe drop everything – work, school and responsibility. Millions huddle in front of televisions, radios and computers in support of “the beautiful game.” The World Cup has an...
by Erika Montgomery | Jul 2, 2014 | Digital Marketing, Social Media
We’ve all heard about Internet and business scams: people stealing your personal and financial information or the classic, “Send us money so we can send you more” phishing scheme. But there are other ways businesses and consumers are getting scammed online: fake and...
by Erika Montgomery | Jul 1, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media
I hate to break it to you, but as you’re spitting out content for your readers, they’re probably not reading it. Why? They don’t care. While that sounds harsh, it could be the main reason you are not seeing any real engagement numbers popping up....
by Erika Montgomery | Jun 25, 2014 | Marketing, Social Media
It seems like everything these days has a hashtag attached to it. Public events have specific hashtags corresponding to their festivities and now more prevalently, television shows are using specific hashtags for viewers to interact with the program. I, for one, have...
