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Writing Tips: 5 Common Email Marketing Mistakes

Writing Tips: 5 Common Email Marketing Mistakes

by Erika Montgomery | Jun 23, 2014 | Digital Marketing, Marketing, Social Media

Although it’s often overlooked, sending out an e-newsletter on a regular basis is very important for your company’s overall strategy. In fact, research shows that e-newsletters have a return on investment (ROI) of 4,300 percent. That’s huge! Still...
Social Media: 4 Ways to Shine This Summer

Social Media: 4 Ways to Shine This Summer

by Erika Montgomery | Jun 20, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

With summer beginning on June 21st, the season of socializing is finally upon us! Whether your favorite past times include BBQs, glamping or naps by the pool, anyone can break their seasonal cocoon by capturing and sharing their favorite moments of summer on social...
Digital Marketing: The Basics

Digital Marketing: The Basics

by Erika Montgomery | Jun 13, 2014 | Digital Marketing, Social Media

Despite the name, owning and operating a small business is no small task. Many small business owners find themselves taking on many roles such as human resources, accounting and social media management – just to name a few. The rise of digital marketing has...
First Impressions and Social Media

First Impressions and Social Media

by Erika Montgomery | Jun 12, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Social Media

In the 1980s, Head and Shoulders ran a popular ad campaign with the memorable tag line, “You never get a second chance to make a first impression.” Turns out, the folks behind the anti-dandruff shampoo were onto something.  Research shows people make first...
The Importance of a Strong Social Media Presence

The Importance of a Strong Social Media Presence

by Erika Montgomery | Jun 11, 2014 | Social Media

Creating a Facebook or Twitter account for your business goes way beyond posting a random thought you just had or seeing how everyone else spent their weekend. For many small businesses, creating social media accounts is replacing a traditional website. These social...
Marketing & Movies: 3 Lessons from Hollywood

Marketing & Movies: 3 Lessons from Hollywood

by Erika Montgomery | Jun 10, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media, Three Girls Media

Here at Three Girls, we love movies, and as publicists, it’s hard for us not to make marketing connections every time we watch a new film. We take note of their publicity efforts, the promotion on social media and the overall way movies get the attention of...
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