by Erika Montgomery | Aug 15, 2014 | Digital Marketing
This summer has been packed full of exciting public relations tactics by major companies. While digital marketing isn’t a new practice, there have been innovative efforts this summer that will certainly change the way digital marketing is used in public...
by Erika Montgomery | Jul 18, 2014 | Marketing, Social Media
Let’s face it: creating and maintaining a digital footprint is hard work. Between multiple social media sites, newsletters and blogs, it can difficult to discern what will bring the highest return on investment for your small business. Brand journalism is one of...
by Erika Montgomery | Jul 8, 2014 | Blogging Tips, Marketing, Public Relations, Social Media
“I wanna be a rock star.” – Nickelback An early 2000’s song turned many of my friends and me into rock star wannabes who blasted Nickelback from our high school cars’ speakers, screaming for life to become easy. While Nickelback certainly...
by Erika Montgomery | Jul 4, 2014 | Public Relations, Social Media
The future business strategy of social media and public relations continues to evolve because of rising use of digital public relations tools. As users continue to engage via social media and mobile media, the public relations methods used in the past must adapt to...
by Erika Montgomery | Jul 1, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media
I hate to break it to you, but as you’re spitting out content for your readers, they’re probably not reading it. Why? They don’t care. While that sounds harsh, it could be the main reason you are not seeing any real engagement numbers popping up....
