by Erika Montgomery | Jun 24, 2020 | Marketing
Whether your business provides a service or offers products to meet a specific need, one of the best ways to get your brand out to the world is through media pitching. Sending targeted pitches to the right media outlets can get you the exposure you’re looking for...
by Erika Montgomery | May 20, 2020 | Media Coverage
A great public relations campaign is a successful way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you...
by Erika Montgomery | Jan 1, 2020 | Digital Marketing
A version of this post originally ran in May, 2018. Are you looking for exposure for you and your business? You may want to consider going after podcast or online radio show interviews. These are often-overlooked avenues to gain publicity and name recognition, in...
by Erika Montgomery | Dec 18, 2019 | Marketing
A version of this post originally ran August 13, 2012. Though media advisories and press releases both help spread the word about your business to the media, they have slightly different purposes. A press release is sent either in the hopes a journalist will run a...
by Erika Montgomery | Aug 30, 2019 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
