by Erika Montgomery | Apr 3, 2019 | Media Coverage, Social Media
Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her new micro-podcast, Two Minute Marketing Tips. This week, learn the differences between a media pitch and a press release – and when you should use each one. Plus, Erika...
by Erika Montgomery | Jan 7, 2019 | Marketing
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. Of my many duties, the one I both looked forward to and dreaded at the same time, was sorting through the literal thousands of press releases...
by Phoebe | Mar 22, 2017 | Public Relations
As Effy says…when it comes to pitching the media, let them know you did your homework and personalize your pitch! An email addressed specifically to them that explains exactly why their readers, viewers or listeners would be interested in your story idea will go...
by Erika Montgomery | Jul 7, 2016 | Public Relations
Whether your business is all about providing a service or offering products to meet a specific need, one of the best ways to get your brand out to the world is through media pitching. Sending targeted pitches to the right media outlets can get you the exposure you’re...
by Erika Montgomery | Dec 1, 2015 | Blogging Tips, Public Relations
Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies...