by Erika Montgomery | Dec 6, 2021 | Marketing, Social Media
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An...
by Erika Montgomery | Oct 11, 2021 | Business Tips, Social Media
Social media marketing can make or break your business depending on whether or not it’s done correctly. Most businesses know how important social media marketing is, but few realize there are many social media mistakes that can negatively affect the growth of their...
by Erika Montgomery | Jul 14, 2021 | Digital Marketing, Marketing, Social Media
Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats, and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional...
by Erika Montgomery | Apr 5, 2021 | Marketing, Social Media
With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. Social media platforms give consumers a lot of power, and sometimes they use...
by Erika Montgomery | Mar 15, 2021 | Social Media
Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021, a five percent increase from a year ago. It’s also 920 million more than the number...