by Erika Montgomery | Mar 27, 2023 | Digital Marketing, Public Relations
In today’s digital era, most businesses communicate digitally with their customers. To some, the importance of a press release may seem outdated or old-fashioned, as other social media channels have taken precedence. Why are press releases still an important facet of...
by Erika Montgomery | Aug 17, 2022 | Media Coverage, Public Relations
A successful public relations campaign is a fantastic way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you may get misquoted...
by Erika Montgomery | May 11, 2022 | Media Coverage, Public Relations
Are you looking for exposure for you and your business? You may want to consider going after podcast or radio show interviews. These often-overlooked platforms can help you gain publicity and name recognition, in addition to getting your story out there to your target...
by Erika Montgomery | Sep 29, 2021 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Aug 18, 2021 | Marketing, Public Relations
What makes your press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t experienced success, there may be some easy fixes! Make sure your...