by Erika Montgomery | Dec 18, 2019 | Marketing
A version of this post originally ran August 13, 2012. Though media advisories and press releases both help spread the word about your business to the media, they have slightly different purposes. A press release is sent either in the hopes a journalist will run a...
by Erika Montgomery | Sep 20, 2019 | News, Public Relations
It used to be that when a public relations or marketing professional wanted to create buzz for their client or brand, they would fall back on media relations. These days, it’s a different story. Thanks to social media and the internet, it’s just as easy for a company...
by Erika Montgomery | Sep 6, 2019 | Public Relations
A version of this post was originally published in June 2017. Writing strategic pitches are an important part of your press strategy! But journalists and bloggers literally receive hundreds of media pitches, or story ideas, a day. How do you make sure yours doesn’t...
by Erika Montgomery | Jun 21, 2019 | Media Coverage, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample...
by Erika Montgomery | Mar 11, 2019 | Public Relations
What makes your press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t been seeing success, there may be some easy fixes! Make sure your...