Advertising Techniques: 4 Classic Tactics That Still Matter

Make the most of classic advertising techniques at your small business!

Make the most of classic advertising techniques at your small business!

Promoting your small business can be a daunting task in a world filled with digital media and ever-evolving advertising techniques and trends. How do you make your small business stand out among competitors in a meaningful and effective way without annoying customers? The answer is simple and might mean going back to the most essential forms of communication: writing and talking. Check out these 4 classic advertising techniques and how they can make a big impact for your small business!

4 Advertising Techniques You Need to Use (Again) 

1. Thank You Cards: The strength of a handwritten thank you card is overwhelmingly underrated. By taking a few minutes of time and the cost of a postage stamp, you can use thank you cards to reach out to current, past or potential customers while still remaining authentic and genuine. Thank you cards can easily be customized and can feature the logo of your small business and contact information without seeming overly pushy. Three Girls sends handwritten thank you cards to every journalist who covers one of our clients. We’re always amazed at how many thank you replies we get for sending them! Continue reading

Grow Your Social Media: 3 Lessons from Rain

Rain gets a bad rap.  True, no one likes soggy feet or the feeling when an ice cold drop trickles down your neck.  These inconveniences aside, precipitation is a critical component of modern life; so too is social media.  While the latter may not dirty your glasses, it’s easy to draw a comparison between the two.

Rain and social media are good for making things grow

Rain and social media are good for making things grow

Grow Flowers & Business

You need only look to the droughts plaguing large parts of the country to see the effects of no rain.  Sunshine has the ability to create, but only when combined with water.  The lesson here is stagnation.  Weather, like a good social media strategy, works best when there’s diversity.  There’s no need to inundate your followers with updates when a steady trickle will do just fine. Continue reading

Kim Kardashian: 3 Lessons from a Social Media Titan

What social media lessons could your business learn from Kim Kardashian?

What social media lessons could your business learn from Kim Kardashian?

Ah, Kim Kardashian. This name has become one of the most talked about in recent history. Whether you love her, hate her, or just love to hate her, there is no denying that she has turned her own life into a multi-million dollar empire and the public is buying into it. I personally am a fan of Kim K. and her family; I love to keep up with them and have bought into their brand. Whether or not you watch their shows, buy her perfume or read their books, the Kardashians are a force in the current social climate and are not going anywhere any time soon. You don’t get over 22 million Twitter followers and countless endorsement deals on accident. That being said, you could learn a lesson or two from Mrs. Kanye West.

3 Social Media Lessons from Kim Kardashian

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Social Media Management: 3 Ways to Grow Your Target Audience

I never thought I would spend 11 days in Minot, North Dakota at the North Dakota State Fair.

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Are you speaking to your target audience?

As a social media specialist, the act of joining the circus to work with kids for a short time isn’t something that appears on our to-do lists very often. But when I was presented with the opportunity to go on tour with a children’s theater company that I used to work for, I couldn’t pass it up.

So here I am in Minot, North Dakota. Continue reading

Social Media Management: 5 Tips from Weird Al Yankovic

This past week, Weird Al Yankovic released 8 new songs in 8 days from his album – one each day with an accompanying music video. Of course, with how popular and talented he is, the songs went viral. Starting with Tacky last Monday, each video had millions of views and shares. What social media management tips can you learn from Weird Al? I came up with 5.

5 Social Media Management Tips from Weird Al Yankovic

Follow these social media management tips to be like Weird Al.

Follow these social media management tips to be like Weird Al.

1. Start with someone else’s success. Weird Al’s newest songs include parodies of some really popular tunes: Pharrell’s “Happy,” Lorde’s “Royals” and Robin Thicke’s “Blurred Lines.” By putting his own spin on successful songs, he created something completely new to share. In the same way, don’t be afraid to look at what other brands are doing on their social media channels and put your own spin on it.

2. …But don’t take all the credit. Weird Al Yankovic gets permission from each song’s original artist. In addition to avoiding any legal trouble, sharing credit and even getting permission (depending on how similar your content is) is a professional courtesy that’s worth extending.

3. Stay relevant. Weird Al’s first single was released in 1979. He’s been writing, recording and performing both parodies and original songs for 35 years! One big element of his success (in addition to his creativity and sense of humor) is his ability to stay relevant. An important part of social media management is keeping up with what’s going on in the world and using it for your business’ benefit. Continue reading