A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional advertisement. Influencer marketing is a sweet hybrid of old and new marketing […]
Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write for your organization. What is a Boilerplate? A boilerplate is a ready-to-use content you can employ in a variety of instances. It provides […]
Are you focusing on Search Engine Optimization (SEO)? If you want your website to be found by potential customers, it’s important you don’t neglect this powerful marketing strategy.
When it comes to creating content for your business, the key is to work smarter, not harder. In this video, CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain how to repurpose your old content. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our […]
Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd. Recent studies show that nearly 72 […]
Don’t sleep on the job! You need to interact and engage with your social media followers! In fact, research shows 71% of consumers who receive a quick response on social media are more likely to recommend that brand to their friends and family. Stay tuned for more of Effy’s insight and follow her on Instagram, or […]
How often should you change your social media ads? Senior Director of Publicity Emily Sidley gives advice on how to keep your audience engaged in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business […]
In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your business an untold amount of money in lost revenue from all the potential customers […]