4 Blogging Lessons from the Fashion World and More!

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Do you know how fashion and blogging are similar?

A couple weeks ago, a memory popped up on my Facebook newsfeed of a clothing design I created as part of a final for one my fashion merchandising courses in college. I had so much fun in those classes learning everything that goes into designing and marketing clothing, and many of the lessons have transferred into my career as a publicist and blogger for Three Girls Media. Keep reading to discover ways fashion lessons can be used in blogging and other useful tools to get you writing!

4 Lessons from Fashion to Use in Blogging

There are many parallels between fashion and blogging that may not seem obvious at first; however, the more you sit and analyze what makes fashion designers stand out, the clearer it becomes.  Here are a few ways you can use basic lessons in the fashion industry to help with your small business’ blogging efforts. Continue reading

Effy Says…Tailor Your Pitching Approach!

Tip: Make sure you customize your media pitches!

As Effy says…when it comes to pitching the media, let them know you did your homework and personalize your pitch! An email addressed specifically to them that explains exactly why their readers, viewers or listeners would be interested in your story idea will go much further in securing editorial media coverage than simply a standard press release!

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Happy Birthday to the Tweet!

What’s been shared on Twitter in the past 11 years? This infographic explains!

Today marks the 11th anniversary of the very first Tweet sent. In those 11 years, we have been witness to many momentous Tweets from the social media platform. With over 319 million monthly active users, the social media giant estimates that in every second around 6,000 Tweets are sent out into the world. Of course many of those are mundane but there have definitely been many interesting ones!

Tweets are used by individuals to voice their opinions on everything from their favorite trending TV show to comedic GIFs, or a favorite new fashion item to sporting occasions; we have also seen Tweets used to further people’s political campaigns. Journalists have been major adopters of Twitter and actively use the platform to disseminate their content along with most publishers all over the world, too. While a Tweet is constrained by a limit of 140 characters, it seems a lot can be said even with that!

The team over at Carvaka Adult Toys are avid Twitter users and fans, and they have produced the infographic below, which examines the history of the Tweet, right back to the very first one by Twitter founder Jack Dorsey. It details some interesting facts such as the origins of the hashtag, the top Tweets from 2016, the most followed accounts and some fascinating statistics and data around Twitter use. Check it all out below and why not Tweet it out to mark the occasion? Continue reading

[Infographic] Why YouTube Matters to Marketing

How can you use videos and YouTube as part of your marketing strategy? This infographic explains.

Research shows the power of video! According to Hubspot, four times as many consumers would prefer to watch a video about a product than to read about it, using the word “video” in an email subject line boosts open rates by 19 percent and click-through rates by 65 percent, and Cisco projects that global internet traffic from videos will make up 80 percent of all internet traffic by 2019.

How can you use videos and YouTube as part of your marketing strategy? The infographic below shares helpful insight to keep in mind as you create your plan, such as:

  • Marketing best practices like using your brand name in your channel name, using keyword-rich video titles, branding your videos with an intro or logo and aiming for 31-60 seconds in length
  • Elements of a successful video such as clear speaking and dialogue, professional appearance and a call to action
  • While 61 percent of enterprises use YouTube, only 9 percent of small businesses use it

Continue reading

Effy Says…Repurpose Blog Content!

Don’t let your blog content go to waste!

As Effy explains, no need to constantly reinvent the wheel! Follow her four tips to repurpose your existing blog content. In addition to saving you time, this can reinforce your brand’s message.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!