3 Social Media Lessons from Broccoli Rabe


Are you surprised that I found 3 Social Media Lessons from broccoli rabe?

Who would have thought broccoli could teach you social media lessons? I was recently scrolling through my Twitter feed and I noticed a promoted tweet for broccoli rabe, which for some reason inspired me to check out its page. Here are 3 social media lessons I discovered from the vegetable’s Twitter page.

3 Social Media Lessons from @EatBroccoliRabe

  1. Offer Help

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3 Pitching Tips for Bloggers

We’ve shared plenty of tips on pitching to journalists and reporters, but what about specifically to bloggers? Earning media coverage on blogs is one of the faster ways to gain coverage and bloggers are notoriously well-connected on social media outlets, which translate into followers, fans and sales. Here are 3 pitching tips for targeting bloggers and catching their attention.

This is an image of fingers typing on a keyboard.

How is pitching to bloggers different than other journalists?

3 Pitching Tips for Bloggers

  1. Research Their Lifestyle

Blogs tend to be more personal and tailored to the blogger’s life, so it’s important to take the time to read and research their site and make sure your pitch is a good fit. Many bloggers have a Gravatar or About section where they link all of their personal and professional pages so you can get a full picture of them and their lifestyle. Continue reading

3 PR Lessons from a Day at the Beach

This weekend, it was warm enough to go to the river and enjoy some fun in the sun with my dog and husband. After splashing in the waves and eating sushi on the shoreline, I thought of a few PR lessons from the experience to share. Here are 3 lessons from a day by the beach we can apply to public relations. Continue reading

Email Marketing: 5 Essential Elements of an E-Newsletter

How effective is your email marketing?

How effective is your email marketing?

Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, research shows email marketing is extremely effective. As this infographic explains:

  • Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.
  • 66% of consumers have made a purchase online as a result of an email marketing message.
  • 40% of B2B marketers rated the leads generated by email marketing as high quality.

5 Essential Elements of an E-Newsletter

So what elements does your e-newsletter need to include? Continue reading