Over the Valentine’s Day holiday, my best friend got engaged. Since her proposal, I have become obsessed with all things related to being a blushing bride. I find myself perusing Pinterest at all hours of the day, searching The Knot for great reviews and watching endless marathons of Say Yes to The Dress, Four Weddings, and every wedding movie ever made. Now I know that this all just sounds like a girly rite of passage, but with the extensive planning that goes into making a wedding perfect and the unique process that is followed for each event, I began to wonder how the multi-billion dollar wedding industry could help better the social media, marketing or public relations efforts of a small business or brand. In this blog post, we identify three positive take-away tips from planning a trip down the aisle.
As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity.
Everyone wants to know how to get their small business seen by the masses and their target audience. Believe it or not, the easiest way to get your company seen is to have a business blog with content that appeals to that target audience. As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity. If you are new to inbound marketing, you maybe asking yourself quite a few questions. But don’t stress! Three Girls Media is here to help you answer those questions and help you understand why blogging is one of the best things you can do for your small business. Continue reading →
Are teenagers and twenty-somethings your target demographic? If so, then you definitely should be using Snapchat, whose primary users are ages 13-25, in your social media campaign to promote your brand. Snapchat is a popular social media app that allows users to send pictures or videos to their friends that are instant and temporary. A study done by Pew Research estimated that Snapchat has 26 million users per day in the United States alone. Those users send roughly 400 million snaps (pictures sent through the app) per day.
Clearly Snapchat can benefit your business and here are three ways how:
Are you using Snapchat for your business?
Send secret announcements: Do you have a new product you are about to launch or bring back? Announce it as a secret announcement on Snapchat first. You can publicize that you’re releasing the secret on other social media platforms so your followers can find your Snapchat. Then release the secret! Taco Bell successfully did this when they brought back their Beefy Crunch Burrito. Continue reading →
I have always enjoyed the world of improv theater. Improv has made its way into businesses as a team building and strategy tool to help employees learn how to communicate with one another. The reason this works is because improv is about surrendering control and making the other person look their best. Sounds a little bit like public relations, right?
Just say “Yes, and…”
Now I’m not asking you to suddenly jump out on the social media feeds and start making it up as you go; there’s a reason why not just anyone can do improv theater. It takes practice, training, discipline and a great sense of humor to really master the craft. And believe it or not, there is a strategy. Here are three lessons I’ve learned from improv that can be applied to a public relations marketing strategy. Continue reading →
Are you ready for Spring yet? Although it’s just around the corner, we always like to take a few moments look back and reflect on recent achievements. Check out some of the latest and greatest media coverage that came out in February:
Media Outlet: Woman’s Day Client: Plush Puffs Gourmet Marshmallows From the article: “Fun Finds $20 & Under – Jumbo Marshmallows: Plush Puffs Mugtoppers.”