If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media campaign and for encouraging fan engagement. You might be thinking to yourself, “Every link I share comes with its own image, so I’m good.” While it is true that most links you share have a thumbnail image attached, that is not enough to capture the attention of someone scrolling through their Facebook, Twitter or LinkedIn feed.
According to Inc. social media users, “81 percent of people only skim the content they read online.” How do you get readers interested in your content? VISUALS! From the same Inc. study, they found “posts that include images produce 650 percent higher engagement than text-only posts” and “posts with videos attract three times more links than text-only posts.”
Keep reading to discover tips for stunning social media images and more advice on how to make different types of compelling visual content.
Tips for Stunning Social Media Visuals
The use of videos and images across all social media platforms is crucial, especially since, “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on Facebook include images” as Inc. noted. Don’t you want to be a part of that 93 percent? Here, Inc. shares its four tips for stunning social media images:
1. Be Consistent with Color
If your business already has a color scheme picked out, keep using those colors. These two to four palette options should reflect your brand’s personality and be used throughout your social media pages and any other platforms or sites you use. The consistent use of colors will help establish your brand and allow for consumers to become familiar with it.
2. Show Personality Through Typography
Like the choice of color your brand picks, the type of font used for your company’s branding helps determine the feelings evoked in consumers. Your brand will need to pick three types of font: one for headers and titles (the largest font that shows off brand personality), one for subtitles (easy to read and less prominent, but still grabs readers’ attention) and finally, one for the body of text (easy to read, allowing for readers to quickly digest information). Continue reading