Free Guide: What is a Press Release, Media Pitch & More?

Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a free guide that shares the differences between various public relations documents.

What’s an Electronic Press Kit?

A website displayed on various devices.

An electronic press kit is a one-stop-shop for journalists to find information about your company.

An electronic press kit is a one-stop-shop for journalists to find information about your company. It should include details about your business, high-res images and contact information.

The key to an electronic press kit is to anticipate what the reporter may want so they can find the answers to their questions quickly and easily anytime of day – without needing to wait for you to call or email them back.

See examples of electronic press kits here.

How to Create an Electronic Press Kit

Remember your audience when you create your electronic press kit; you’re writing for journalists, not consumers, so make sure you write about the facts instead of using sales-y language.

I always start an electronic press kit by thinking about the questions I want to answer:

  1. How can you be contacted? List this at the very top so it’s easy to see. Make sure you include a phone number and email address so they can get a hold of you quickly and easily.
  2. What does the company do, and what makes them unique? This should be clear in the very first paragraph.
  3. Is there anything your company specializes in that you need to explain?
  4. Would it be helpful to include details about yourself as the proprietor? For some companies it makes sense, although for others it’s not necessary.
  5. How much does your product or service cost?
  6. Where is your company located? How can consumers contact you?
  7. What would be a great story about your business? We like to suggest 3-5 basic ideas for journalists visiting our clients’ Electronic Press Kits.
  8. Is there anything else you think needs to be included? Some companies have an interesting story behind how they started or have some sort of initiative worth sharing.

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How to Use Influencer Marketing for Social Media Success

When creating a social media marketing campaign, it is important to know your audience. It’s vital to know what your customers and followers like to read and like to share when they’re on your page.

Last month I gave you information on what it means to go viral; these tips included:

  • Building a loyal following
  • Using images and videos
  • The times of day to post on the different platforms
Tablet with influencer marketing above.

Engage in influencer marketing to reach a wider range of people.

These are ways you can increase the number of likes and shares on your posts, but what about getting the help from others? By engaging in influencer marketing you are expanding your reach and connecting with leaders and experts in your industry. Keep reading to learn more about what influencer marketing is, how to use it and how to find influencers.

What is Influencer Marketing?

According to Forbes, influencer marketing is “A non-promotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints.” In other words, influencer marketing is about providing product context and expertise through an influential person. Forbes also recently reported that influencer marketing the next “Gold Rush.” Here are two tips to building a campaign that can strike gold.

  1. Identify Potential Influencers

Before you pay for an influencer to post about your product or service, consider whom you want to reach. Identification of natural brand advocates is the foundation. While you may not be able to get your product pictured with a major celebrity, you can still raise brand awareness through a smaller approach. Consider offering your thoughts and opinions, or a sample of your product for them to write about. This will expose your brand to their followers with their endorsement. Continue reading

Effy Says…Get to the Point!


As Effy says, put your press release’s news in the first sentence.

Do your press releases get to the point right away? As Effy says, share the news in the very first sentence and follow it up with the supporting details.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

6 PR Takeaways from a 100th Birthday Party in the Philippines

Recently, I made a long international journey from Washington State to Manila, Philippines. The purpose of the trip was to celebrate my grandfather’s 100th birthday and spend time with my relatives for a family reunion, which made it all worth the combined 64 hours of traveling it took to get there and back home. These 64 hours gave me lots of time to think, read, binge-watch television and come up with the following six PR takeaways. Read on to find out what I learned from the trip.

What PR lessons can be learned from a long international journey? Read on!

What PR lessons can be learned from a long international journey? Read on!

6 PR Takeaways from a 100th Birthday Party in the Philippines

  1. Celebrate Milestones

There was excitement in the air when I arrived in Manila and reunited with my family members; we were all overjoyed that the reason we were there was to celebrate my grandfather’s 100th birthday! It is an amazingly impressive milestone to have lived that much life, and I’m so glad I could be there to celebrate, hear the stories and see all of the photos from throughout his impressive journey.

Celebrating milestones brings people together, and you should incorporate this into your public relations strategy to pique peoples’ human interest. When your business celebrates an anniversary, share about it! Better yet, turn it into an event that your clients and customers can be a part of. Continue reading