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How to Write a Professional, Effective Pitch: It’s All in the Details! Six Tips for Success
Everyone is vying for attention, to have his business noticed, to have her product be the focus of an editorial review or TV spot. Do you ever wonder how these lucky people make it happen? It takes work to grab the attention of media professionals. One great way to achieve this is to create a professional, well-crafted “pitch.” In a previous blog, we drafted an overview of the pitch. In this installment, you’ll learn the fine details to further help you gain a media professional’s attention.
“Pitch” is simply the Public Relations (PR) industry’s term for a customized letter—sent via email, never snail mail anymore— to journalists, in an effort to persuade them to cover your story. Here’s the nitty gritty. Read more
6 Tips for Using E-Newsletters as a Powerful Marketing Tool
Promoting your business requires a multi-pronged approach through a variety of avenues like social media, websites, blogging, coupons, and in-person networking, just to name a few. Another powerful marketing tool are email newsletters. In one marketing newsletter, which your target audience can see right inside an email, you can disseminate lots of information, tastefully and invitingly laid out. Here are 6 tips on how to make the most of this marketing tool.
- Consistent Timing is Key. As with so much of our advice, consistency is key. Let’s say you are a realtor. You know that people don’t move often, but someone is always moving, and when a specific person on your contact list is moving, all those months of having sent out a consistent newsletter will now trigger her to think of you at this critical time. We recommend a monthly email newsletter; bi-monthly depending upon your industry and if there is a lot of flux. Money managers might consider this more frequent option, for example. Whatever frequency you choose, keep at it. Read more
7 Tips: What to Look For in a Publicist or Public Relations Agency
The best publicist or public relations agency for you is the one that is not only aligned with your business goals, but has experience in executing a marketing strategy that is a fit for you and your business. A very good public relations agency will not only align with your desired outcomes, but will have creative ideas to help you design an approach that is right for your business and your budget. In short, you need a visionary partner who will keep your best interests in mind, while helping you achieve your goals.
- Compatibility. Schedule an in-person meeting with a few different publicists. From the way the phones are answered to your experience during an introductory meeting, you can learn a lot about a public relations agency’s working style, and whether you will be compatible. It’s a little like having someone watch your children. Your business is precious, so find someone who values your time and effort and will treat your business that way. Read more
Three Girls Media Receives 2011 Best of Business Award
Exciting news at Three Girls: We were selected for the 2011 Best of Business Award by the SBCA Community!
Erika was thrilled! She said, “Receiving this award is a testament to Three Girls Media’s commitment to serve small businesses that often need public relations the most, but can least afford it.”
The SBCA Community is dedicated to helping others understand that running a business is an obtainable goal and that everyone should try their best at living their dreams. They recognize and award business owners because they often do not receive the recognition they deserve, although they are role models for everyone whether they know it or not.
Read the full release at sbcacommunity.com.
New Year Marketing: 9-Step Plan to Market Like a Pro
The New Year is fast upon us, and it is not too late to organize your thoughts and create an action plan for marketing your business for success in 2012! A new year brings new beginnings, a chance to clean house, refresh dreams and put all your efforts into focus.
Because time is precious to everyone, we want you to make every minute you spend promoting your business pay off! It’s a great time to plan for success.
- The most important step: Set Aside Time for Marketing. Even if you have not yet identified your end results and incremental goals (below), it is vitally important that you set aside time strictly for working on your marketing strategy. We recommend a minimum of two hours per week dedicated only to marketing. Tasks to complete during this time include creating and posting content (pictures, blogs, posts, website updates), networking and following up on leads, and other action items resulting from the work you do in Steps 2 and 3. Later, it will also include reviewing marketing results (see Step 5). If you use a calendar tool like Google Calendar, block out weekly times for marketing work. Block minimum half-hour chunks so that you can complete something significant every time you engage in this work. Read more