Spring into Public Relations! Practical Advice for Your Campaign

The weather is getting warmer, birds are chirping in the trees and wildflowers are deep in bloom. What does this have to do with your public relations plan? Quite a lot! The wonderful things that remind us of spring can teach us a lot about forming a solid PR strategy and spreading the word about your business. Read on to find out how raindrops, farmer’s markets, planting flowers and spring cleaning can inform your next public relations campaign.

flowers in the sky

Spring can teach us a lot about public relations.

Spring into Public Relations!

Raindrops Keep Fallin’

Without spring rain, we’d be in for a desert-like summer. Although many people prefer to stay dry, rain has its benefits. The inconveniences of getting wet aside, precipitation is a vital part of life and these days, social media is as well. Rain teaches us these public relations lessons that we can apply to a social campaign:

  • Begin with a Drizzle: When announcing a new product, service or sharing company news, begin to tease your audience before the big reveal. You need only look at thedroughts around the country to see the effects of no rain. Weather, like a good social media strategy, works best when there’s diversity, in the form of posts with varied content. There’s no need to inundate your followers with updates when a steady trickle (or drizzle) will do just fine.

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Sollars Home™

Three Girls Media Inc. (408) 218-2391
Erika Montgomery – [email protected]
Natalie Petersen – [email protected]

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Click for high-res version.

What is it?
The Sollars Home™ is the first new method for building homes since the mid-20th century. Sollars’ advanced technology produces a better, more efficient home from concrete at a comparable price and in less time than building the same wooden home.

What do they do?
Sollars Home™ exists to design and build concrete structures and finish them into sustainable homes that are like no other. The Sollars Home™ is their product. Their goal is to design and then build an entire project from start to finish. They can plan and build a custom home from scratch or they can work with you to customize one of their model home designs to maximize buying power.

The Sollars Home Process:
The Sollars team plans everything in 3D. They provide 3D printed models enabling buyers to easily visualize what their home will look like. If buyers know the basic shape of their home, they can save time, money and headaches by customizing one of Sollars’ pre-designed model homes.

Sollars Home™ starts by digging out the dirt to install the concrete foundation like in a standard wooden home project, but instead of casting just the foundation they cast the entire house. They complete 75% of Sollars Home construction in-house, so clients will see the same friendly faces on the job site day in and day out.

How Sollars Does Business:
The team at Sollars Home plans ahead to avoid unexpected charges and delays. They simulate the construction of each building and then use a combination of prefabrication and on-site construction to optimize the completion schedule.

Sollars Home works on milestone-based payments and offers a 10-year warranty with a free annual inspection.

Click for high-res version.

Click for high-res version.

What are features and benefits of a Sollars Home™?

  1. FEATURE: One-piece reinforced concrete exoskeleton
    1. Benefit: A Sollars Home™ possesses the strength of a commercial building. Walls of windows, unsupported patios and large unsupported spans can be engineered into the structure at dramatically less cost than a wooden home.
  2. FEATURE: Sollars Home™ offers many cost-effective predesigned models or a completely custom design can be created by a licensed architect
    1. Benefit: A Sollars Home™ client has an unprecedented ability to manage costs, expectations and schedule based upon his or her budget and time.
  3. FEATURE: The Sollars Home™ library of model homes allow you to be the architect
    1. Benefit: The purchase of a predesigned model minimizes overall project costs for a beautiful new home.
    2. Benefit: The homeowner can customize a Sollars Home™ to his or her particular site, yet achieve a cost structure that is more like that of a tract home.
    3. Benefit: Sollars’ increasing library of predesigned models can provide the spark for new ideas that can be expanded upon to create a custom home.
  4. FEATURE: A concrete shell with non-structural wooden interior
    1. Benefit: The concrete shell of a Sollars Home™ is inherently water resistant, making it possible to offer cost-effective indoor/outdoor spaces that are popular in the Bay Area
    2. Benefit: The thermal mass of a Sollars Home™ keeps the building at a relatively constant internal temperature independent from the temperature outside.
    3. Benefit: The concrete shell of a Sollars Home™ blocks external noises, making a Sollars Home™ much quieter than a traditional wooden house.
    4. Benefit: A Sollars Home™ has a permanence that is not possible in a wooden structure. A Sollars Home™ is insect resistant, will not suffer wood rot and will look good for centuries with only minor maintenance. The lifespan of a Sollars Home™ could exceed over 1,000 years.
    5. Benefit: A Sollars Home™ maintains the “warmth” of a wooden home with all of its traditional finishing’s and capabilities, such as being able to hang pictures on the walls.
  5. FEATURE: Multi-Flex Forming Technology™
    1. Benefit: A Sollars Home™ can be constructed in about half the time of a comparable wooden home because the Multi-Flex Forming Technology™ that is employed reduces the amount of work and number of steps that are required to produce it.
  6. FEATURE: A Sollars Home™ can be constructed using a design/build business model
    1. Benefit: The homeowner is provided with a primary point of contact throughout the entire lifecycle of the project; this offers complete transparency, accountability and responsibility for a simpler, low stress project.
    2. Benefit: Accurate costs for individual design options are provided during the design phase of the project; this enables the homeowner to do precise budgeting and avoid “sticker shock” surprises and budget overruns that are common in most construction projects.
  7. FEATURE: Insulated well beyond what is required by code
    1. Benefit: A Sollars Home™ has insulation values as high as R50. When combined with the thermal mass of its concrete shell, the result is decreased utility bills and increased comfort.
  8. FEATURE: Electronic systems control
    1. Benefit: Various features in a Sollars Home™ can be controlled 24/7 via a smart phone or your computer at the office.
Click for high-res images.

Click for high-res image.

What are the design limits?
With Multi-Flex Forming Technology, a Sollars Home™ can be built from almost any design that can be drawn on a piece of paper. A basement is an option for any Sollars Home™ and they can easily handle varying roof pitches, wall heights, wall widths, and window/door sizes and locations. Special design items like 45 degree angles, fireplaces, bay windows, elevators and decks do not pose a problem either. Even complex roof configurations and round sections can be constructed! If homeowners can envision it, Sollars Home™ can build it!

Are the homes sustainable?
Sollars Home™ respects the unyielding power of “Mother Nature.” Their buildings are extremely safe and are engineered to resist the forces of nature (earthquakes, fire, flood, wind, mold, termites and more). Concrete is a material proven to stand the test of time and Sollars Home™ is a company committed to improving the health of our planet through sustainable practices.

Sollars Home™ is a “Carbon-Neutral Builder.” For every structure built, the company will offset the carbon footprint by planting enough trees to eliminate the carbon dioxide produced by the project in a 30-year timeframe. After the CO2 output is balanced, the trees planted for each building will continue to absorb CO2 during the remainder of their lifespan, doing their small part to contribute to a healthier planet.

Click for high-res version.

Click for high-res version.

Where is it?
Sollars Home™ is a privately held company with its headquarters at 1701 Rogers Avenue, Unit 40, San Jose, CA. For more information, visit www.SollarsHome.com.

Personal Branding: More Than an Elevator Speech

Grey and blue badge with words "Personal Branding"

The what, why and how of personal branding.

Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to explain quickly and concisely who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success. In this article I discuss the what, why and how of personal branding.

What is Branding?

The definition of brand has evolved over time, from its use to identify where a product or service came from to its more elusive meaning tied with a company’s image. Today, when most businesses talk about their brand, they are referring to how people associate with it and what image they are trying to achieve with their target audience. Brand marketing is a way companies promote their products and services in order to attain a desired perception, distancing themselves from the competition and creating a bond with their customers. Continue reading

The Benefits of Social Media Marketing For Your Business (Infographic)

This is the title of the social media marketing infographic

See the social media marketing infographic below for the details!

It’s no secret that social media marketing has huge potential for businesses and entrepreneurs alike. The benefits of a strong campaign go far beyond your bottom line. There are countless reasons why this type of advertising and promotion wins over the most leads and conversions.

Today we’ll look at three strong benefits your business can take advantage of, followed by an infographic packed with valuable information needed to maximize your potential on social media.

3 Massive Benefits of Social Media Marketing

I could easily sit here and list 75 benefits of social media marketing, but let’s look at the big picture and how these platforms benefit your company:

1. You Build Trust

When you think about your favorite brands, you realize that you trust them. You’ve always known them to be good to you, therefore you remain loyal and continue purchasing their products. Your actions and efforts on social media help build that trust and loyalty with your customers.

2. It Builds Authority and Credibility

Your social media is powered by the content you create on your business blog. Once you’ve found your resource on making a website, and you’ve started producing this content, you’ll start promoting it on your chosen platforms. As people start to see your brand as an authority, you’ll gain credibility. This all points to increased trust, loyalty, and increased conversions.

3. Increased Customer Engagement

Social media offers a huge potential for better engagement and customer service. Since everything happens on these platforms in real-time, the opportunities for you to grow your audience and nurture your leads are endless. Continue reading

29 Reasons Digital Marketing Belongs in Your Public Relations Strategy

This is an image of a hand writing digital marketing on a notebook on a desk.

Digital marketing is an important part of your public relations strategy!

Did you know most small businesses across the country don’t use digital marketing as part of their public relations strategy – and they don’t plan on it either? New research shows that, of those that run small companies, less than half invest in digital strategies. Yet of those that do, more than 80% acknowledge it’s important to their organization’s success.

The truth is, this type of marketing can make a huge difference for your business! Keep reading to find out why to invest in digital marketing and how to get started.

What is Digital Marketing?

Digital marketing is, “The promotion of products or brands via one or more forms of electronic media.” This can include search engine optimization (SEO),
social media, blogging, online advertising, email marketing and more.

Why is Digital Marketing Important?

A laptop sitting on a desk displaying charts and graphs.

The statistics behind digital marketing show how valuable it is.

You may think I’m biased, but the facts speak for themselves; digital marketing is an important part of every business’ public relations strategy. Here’s what the research shows:

From HubSpot:

  • 61% of global internet users research products online.
  • 44% of online shoppers begin by using a search engine.
  • 60% of all organic clicks go to the organic top 3 search results.
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.
  • Social media has a 100% higher lead-to-close rate than outbound marketing.
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%.
  • 80% of US social network users prefer to connect to brands through Facebook.
  • Pinterest pins related to trending topics see an average of 94% increase in click-throughs.
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports.
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
  • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead.
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.
  • 59% of B2B marketers say email is the most effective channel for generating revenue.
  • 24% of consumers who view a mobile ad will look up the company online.

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