I don’t know about you, but I am counting down the days for the Gilmore Girls revival to be released on Netflix on November 25! While we wait for Lorelai and Rory to grace our TV screens once again, I thought it would be fun to take a look at all the marketing lessons you can learn from quotes said by the show’s main characters.
Marketing to People
Provide Excellent Customer Service
Luke: Don’t bother, saw you coming, already ordered your Wednesday usual, the French dip, extra fries, the every Wednesday cherry pie.
Rory: Such service.
Successful marketing comes down to the people. If you aren’t connecting with and helping potential and current customers, why would they choose to continue to come back to your business?
Don’t Respond Emotionally
[Rory is freaking out about Dean]
Rory: I just don’t want to do or say anything else that’s going to be completely moronic.
Lorelai: I’m afraid once your heart is involved, it all comes out in moron.
When you receive a negative comment or online review, it can be hard not to take it personally. After all, you invest so much in your business. But instead of firing off an emotionally-charged response that can make your business appear unprofessional, take an extra minute to breathe, collect yourself and ask yourself if there’s truly something you can learn from the feedback. Maybe you can offer a new service, improve your company’s product or provide better customer service? Once you’ve had a chance to compose yourself emotionally, apologize to the commenter and ask if they can reach out so you can discuss their complaint personally. Make sure you leave your contact information, too! Continue reading