3 PR Lessons from ‘Jurassic World’

**Contains Spoilers**

I recently saw the much-anticipated ‘Jurassic World’ movie and am so glad I did! In addition to providing laughs, a couple of tears and some great dinosaur action, the flick also packed some valuable advice for public relations. Here are 3 PR lessons communicators can take away from ‘Jurassic World.’

What does 'Jurassic World' have to do with public relations?

What does ‘Jurassic World’ have to do with public relations?

3 PR Lessons from ‘Jurassic World’

  1. Return to Your Roots

From the first opening score to the last scene of the film, I was reminiscing about the past. Not only was the idea that nature had perfected the dinosaur 65 million years ago uttered many times throughout the movie, but the film had some subtle (and not so subtle) throwbacks to earlier Jurassic Park installments. From a simple t-shirt with the original dinosaur logo to an appearance by everyone’s favorite beast, the T-Rex, ‘Jurassic World’ did a great job of meshing the old and the new. Remembering where you came from and knowing how to use that to entertain your audience is a great way to keep your history relevant, even decades later. Continue reading

Social Media Marketing Tips from a Two-Year-Old

This is a picture of a 2-year-old running.

Here are 4 social media marketing lessons gleaned from a 2-year-old.

What can a 2-and-a-half-year-old teach you about social media marketing? A lot, actually. As I was thinking about advice for managing Facebook, Twitter, Google+ or LinkedIn, my daughter kept coming to mind. Sometimes approaching social media marketing with the freshness of a child can give your campaign new life. Here are 4 nuggets of advice gleaned from my daughter:

1. Move on after mistakes. My daughter is getting pretty good at her colors, counting and naming animals, but it’s not uncommon for her to forget the number 3 or accidentally call a parrot an “owl.” Although she’s close, as her mother I want her to get it right, so I kindly correct her and she moves on; she doesn’t worry about making mistakes here and there. If you find yourself making a mistake, don’t let it paralyze you. Apologize and move on, thinking about how you can prevent the misstep from happening in the future. Continue reading

3 Instagram Lessons from Gisele Bündchen

Is your business on Instagram?

Is your business on Instagram?

With so much focus on Facebook and Twitter, many small business owners may forget about the value of Instagram. Long gone are the days of just sharing what you had for dinner; now businesses are capitalizing on the success of the social media site by using it to interact with followers and showcase new products. Creating an Instagram account is just the first step; knowing what to post can help you find and attract a wide audience. Supermodel Gisele Bündchen has mastered the art of Instagram and can teach you a few lessons. Here are three tips taken from her account.

Instagram: 3 Lessons from Gisele Bündchen Continue reading

[Social Media Marketing] Understanding Twitter Limits

Twitter is a great social media marketing tool that allows individuals and businesses to reach a vast audience online. In addition to knowing how to create great posts that get people talking, it also can benefit you to know what Twitter sets limits on, and how they affect your company. Here is a guide to Twitter limits and their meanings.

How do Twitter's limits affect your business?

How do Twitter’s limits affect your business?

[Social Media Marketing] Understanding Twitter Limits

  • Follower Limits: To combat spammers on Twitter, an account is only allowed to follow 2,000 people, then a “small percentage” more than the number of followers they have beyond that. This is dictated by Twitter and according to them, every user’s percentage is different. If you’re struggling to get people to follow you and can’t follow more than 2,000 people, consider picking and choosing the accounts you really want updates from. This can make your profile look more trustworthy.
  • Tweet Limits: Another spam prevention tactic is a limit on the number of tweets; an account can only tweet 1,000 times each day. However, we don’t recommend sending anywhere close to that amount for your social media marketing!
  • API Limits: API calls are limited by Twitter to 100 every hour. This means every click or view that requires you to communicate with the platform for data counts as one of the API calls. Certain tasks like refreshing the page or viewing direct messages, tweets, replies or feeds count as more than one call and can add up quickly. A simple way to combat this is to only use Twitter from one browser and avoid refreshing too often.
  • Direct Message Limits: Users can send up to 250 direct messages each day.
  • Changes to Direct Message Character Limits: Twitter users will enjoy that the company recently announced removing the 140-character limit on direct messages. Starting in July, user-to-user chats will be able to support up to 10,000 characters, a huge change from before.

Continue reading

3 PR Lessons from Playing Pool

While spending some time with extended family this weekend, I participated in a pool tournament that left me not only hanging out (and having fun) on the bottom bracket, but with quite a few PR lessons to bring to work on Monday. I find public relations inspiration everywhere, but this particular night of playing pool gave me quite a few tips. Here are 3 PR lessons from spending time lining up the cue and trying not to sink the 8-ball.

This is a picture of a pool table with colorful pool balls.

How is a game of pool related to public relations?

3 PR Lessons from Playing Pool

  1. Pay Attention to Others

While you shouldn’t copy your competitor’s messages or product offerings, it’s important to stay up to date on the actions of others. Playing pool requires paying attention to your opponent’s tactics and angles; their last shot is what lines up your next. If you aren’t watching their moves, you may miss an opportunity to chime in on hot conversations and get your name out there. Continue reading