Check Out The Latest Marketing Tips, Tricks And Insights From Our Team

Effy Says…Mix It Up!

Effy Says…Mix It Up!

For best results, use different writing styles on each social media platform. It’s like wearing different outfits to different places – which I do all the time. LinkedIn is like going to work, Instagram is like going to a party and Facebook is like casually hanging out with friends. Create a slightly different voice to […]

Infographic: The Success of Social Media

Infographic: The Success of Social Media

No matter the size of your business, social media is the perfect tool for success. How can social media can be used to help companies connect with customers around the world?  The following infographic shares fascinating facts about its value! Here are just a few of the highlights: There are 3.484 billion social media users […]

Effy Says…Use Color in Your Content!

Effy Says…Use Color in Your Content!

As a dog, I don’t see as many colors as people do. I love a colorful wardrobe though, and still use lots of colors in my social media because I know people love color! Try using vibrant, diverse color selections to attract people to your content. It works for this working dog!   Stay tuned […]

Video: Avoid the “One and Done” Approach

Video: Avoid the “One and Done” Approach

Each social media platform is unique and requires individualized treatment. Simply writing one update to post across all platforms won’t do you any favors. CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain why you should make the effort to write a different post for each social media platform in this video. […]