3 PR Lessons from Driving

Going to work, the store or across the country, driving is an essential part of life. Just as there are rules of the road to follow when you’re in a car, there are also rules of public relations. Whether you love road tripping or dread getting behind the wheel, here are 3 PR lessons we can learn from driving.

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Photo Courtesy of: Tymo Newton-Syms

3 PR Lessons from Driving

  1. Stay Alert

It’s important to watch what’s happening during your PR campaigns, just like it’s important to pay attention to the road. Be on alert at all times when you’re either behind the wheel of your car or you’re acting as the social media manager for your next campaign. Continue reading

3 Social Media Lessons from The Tonight Show Starring Jimmy Fallon

Social media lessons from The Tonight Show

Social media lessons from The Tonight Show

When Jimmy Fallon took over hosting duties of The Tonight Show in February 2014, he took the long running talk show and brought it right to the devices of a younger audience. As the hosts before him, Jimmy Fallon is hilarious and likeable, but one critical element his Tonight Show does differently is utilize social media. Examining Fallon’s use of social media can give you some insight into how to greatly increase your business, just as it has helped raise Tonight Show ratings. Continue reading

2 Reasons to Love PlanExpert

With the open enrollment season of The Affordable Care Act (also commonly known as Obamacare) well under way, there are plenty of Americans signing up for health insurance without adequate knowledge of exactly what coverage they will be receiving and how much it will cost them on an annual basis.

PlanExpert Makes Health Insurance Simple

PlanExpert Makes Health Insurance Simple

Co-pays, office visits, prescriptions and deductibles are all expenses the consumer faces in addition to their insurance premium, and luckily, there is a new website that will specify the out-of-pocket costs. PlanExpert is a simple, free online tool to help consumers calculate the real costs associated with different health insurance plans. PlanExpert helps users browse plans according to their needs, compare costs and pick the best plan for their unique situation. Continue reading

6 PR Lessons from Yoga: Part 2

Yoga is a fitness activity where you can truly tailor your approach to fit your needs while seeing steady improvement as you progress. The world of public relations is very similar, in that relationships take time to cultivate and grow. Earlier we discussed 3 PR lessons you can learn from the sport which included taking time to practice, not forcing content and knowing your style. Here are 3 more PR Lessons I learned from practicing yoga.

Photo Courtesy of: Matthew Ragan

Photo Courtesy of: Matthew Ragan

3 More PR Lessons from Yoga

  1. Feel Free to Modify

Some of the best public relations campaigns stem from creative, outside-the-box ideas. Creativity is king in public relations in a world inundated by marketing messages. Like in yoga, if something in your approach isn’t feeling right, use your best judgment or modify what you’re doing to fit your needs. Continue reading

Adam & Eve – WARNING: Adult Content

Media Contacts: Three Girls Media Inc. (408) 218-2391
Emily Sidley – Email Emily Sidley
Erika Taylor Montgomery – Email Erika Taylor Montgomery

Logo A&E Stacked Apple with ae.com below

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What is it? Adam & Eve is the nation’s leading Internet retailer having served over 10 million customers through its website and catalog, and thousands more through their retail stores. With a long-standing history having a “sex positive” motto, Adam & Eve products have been spicing up the bedroom and enticing lovers for over 40 years. Adam & Eve sells only the highest quality products for individuals and couples looking to indulge in a positive sexual experience. Their signature products include:

  • Vibrators
  • Dildos
  • Ben-Wa Balls
  • Bondage Toys
  • Cock Rings
  • Love Cushions
  • Lubricants
  • Cleansers
  • Movies

Each product with erotic content is carefully reviewed either internally or by a certified sex therapist or psychologist to ensure that the items Adam & Eve sells reflect a healthy portrayal of human sexuality.

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Click to download high-res version

What is “sex positive?” Adam & Eve wants consenting adults to be aware they have the right and opportunity to enjoy safe sexual experiences within their own moral boundaries. The company funds an initiative to:

  • Inform adults about the issues, trends and cultural influences on the American sexual experience;
  • Advocate sexual honesty, and encourage adults to exercise their political influence to maintain their freedom; and
  • Entertain adults, encouraging them to “lighten up” about sex and view it as a healthy, normal and positive experience that can be enjoyed within the privacy of one’s own home.
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Click to download larger version

Who is it? Phil Harvey, founder of Adam & Eve, created the company as part of his master’s thesis in family planning while studying at the University of North Carolina Chapel Hill in 1971. The inception of Adam & Eve came after Harvey’s time with the Peace Corps. He traveled throughout Africa, noticed the rapid spread of sexually transmitted diseases and identified a growing problem with overpopulation. Harvey challenged laws that made it illegal to sell/distribute birth control through the U.S. mail and from this endeavor, the Adam & Eve catalog was born. By doing this, Harvey created the first ever mail order contraceptive/sex-based business in the United States. For the first decade, Harvey experienced great success, and Adam & Eve was becoming a mainstream household name. This unfortunately caused a conservative uproar within the Reagan administration. Throughout the mid-1980s and into the early 1990s, Harvey fought against what he believed to be a corrupt and power-hungry justice system to ensure each American’s right to participate in healthy sexual encounters while being active in their own sexual decision-making. Today, Adam & Eve is the largest and most respected adult product company in the country.

Click to download high-res version

Click to download high-res version

How much is it? Adam & Eve products range in price depending on the individual item. Signature products range from $6.95 to $99.95. There is a price point for every budget.

Click to download high-res version

Click to download high-res version

What else? The Adam & Eve company culture is one based on giving back. Over 25% of all revenue is donated to international charities through DKT International, a non-profit continuation of Phil Harvey’s original mail order business. DKT provides family planning, health care and sex education materials to nine Third World countries in Asia, Africa and Latin America. It ranks among the top international family planning and AIDS prevention organizations worldwide. Adam & Eve also supports sexual health education by sponsoring the American Association of Sexuality Educators, Counselors and Therapists (AASECT) & the Center for Family Life Education (CFLE), the Society for the Scientific Study of Sexuality (SSSS) and other local & national charitable organizations. International family planning experts have called Harvey’s efforts one of the most effective front-line strategies against the spread of AIDS. Not only is each purchase of Adam & Eve benefiting others overseas, it is helping those right in our own backyard with annual donations being made to local charities such as Relay For Life, the Make-A-Wish foundation and many more. Employees also get involved by volunteering monthly for Meals on Wheels, the Christmas Angel Tree (where employees bring in gifts for children), Thanksgiving dinner boxes, various food collections, blood drives, etc.

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Click to download high-res version

Where can I get it? Adam & Eve signature products are available for purchase at www.adamandeve.com, through their mail order catalog and at 55+ retail stores with plans underway for 75 more locations.

Click to download high-res version

Click to download high-res version

Story Ideas:

Bring 50 Shades of Grey to Life: Love the book? With the help of Adam & Eve’s Scarlet Couture Collection, you can live out all your fantasies from the blockbuster best seller  – or from the depths of your imagination.

Liberate yourself! The Top 10 Toys for Self-Satisfaction: A positive sexual experience does not always include participation by a sexual partner, and with the Adam & Eve signature toys, satisfaction can be brought into your own hands. In fact, Adam & Eve has one of the most stringent product approval processes in the industry.

No Shoes, No Shirt, No Problem: the Perks of Shopping for Your Sex Life Online: Spicing up your sex life no longer requires you to put on your shoes, hop in the car and head down to the store. While there is no shame in shopping in stores, sometimes individuals prefer to shop in the comfort of their own home. This story could highlight the enormous adult mail order business, the convenience of shopping online and how a person’s sex life will benefit from their confidential purchases.

Fighting for Sex Education World Wide: With 25% of Adam & Eve’s profits going to support sex education, family planning and health care in nine Third World countries, the company is one of the leading international organizations of its kind promoting AIDS prevention.

From Back Alleys to the American Mailbox: Historically, the concept of human sexuality was so taboo that sex shops were only deemed appropriate in a back alley or secret setting. Today, it is completely appropriate for an adult catalog to arrive in your mailbox without anyone blinking an eye. This story could highlight the evolution of sex products, from being sold in those back alleys to the American mailbox and retail stores nationwide.

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Click to download high-res version

Click to download high-res version

Click to download high-res version

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Click to download larger version