By now I’m sure you’ve seen infographics online, but how can you use them effectively in your digital marketing? Today’s post breaks down exactly what they are, why they’re a useful tactic to get the word out about your business, how to create them and how to promote them. Keep reading for the details!
Infographics & Your Digital Marketing Plan
What is an Infographic?
I think Fission explains it well:
An infographic is a powerful tool that combines statistics and data into beautiful, humorous, or easily digestible images that you can easily post to various platforms to ensure the information you want to instill in readers is getting across as intended.
Why Use Infographics?
It’s no secret that internet users respond well to visuals; this is why infographics are so great to include in your digital marketing strategy. By combining fascinating facts with compelling images, your readers are much more likely to read and share your content. Here are some statistics that back this up:
- High quality infographics are 30 times more likely to be read than text articles
- 90% of information transmitted to the brain is visual
- Visuals are processed 60,000 times faster in the brain than text
- Infographics are 40 times more likely to be shared on social networks
This visual tool makes it easier for your company’s content to stand out amongst the noise, and for your readers to digest your message. Continue reading