Social Networks
Los Angeles Mayor Endorses Plush Puffs
This past week the Los Angeles Mayor endorsed Plush Puffs Gourmet Marshmallows. Last Saturday nearly 60 mobile food vendors gathered at the Rose Bowl to give thousands of locals a taste of Southern California’s food truck scene. Amongst the vendors: The Munchie Machine, a gourmet food truck that specializes in various categories of munchies including grilled sandwich options, a rotating salad of the day, a selection of sides and a variety of delectable baked goods. Read more
Al La Carte PR: Customized Virtual Press Kit
At Three Girls, we focus on helping the little guy: small- and medium-sized businesses that need PR the most, but often can afford it the least. While we do offer comprehensive Public Relations campaigns, we understand that not all companies are ready or have the resources to invest in an All-Inclusive campaign, which is why we offer a variety of Al la Carte PR Services to fit the needs of almost any budget.
The first element of any successful Public Relations project is a Virtual Press Kit. With instant access to information and high-resolution images, these media-friendly pages provide the 5 W’s (Who, What, When, Where, Why & How) in a format their familiar with. Read more
The View From The Bay Canceled
Earlier today, Erika and I learned a long-standing Bay Area institution was canceled. The View From The Bay, an afternoon show on ABC, will have their last show July 23. Over the years we’ve enjoyed watching and placing clients on the show, and will miss everything from easy recipes viewers can do at home to tips for living a healthier, fulfilling life. Read more
Sisters of Swing: The Story of the Andrews Sisters Debuts
Those of you in or near the San Francisco Bay Area can experience history first-hand over the next 6 weeks. Sisters of Swing: The Story of the Andrews Sisters debuts tonight at The Retro Dome in San Jose and runs on Fridays, Saturdays and Sundays through August 15.
What makes this show better than all the others the Bay Area has to offer? As San Jose Theater Arts Examiner David John Chavez explained in his recent preview:
The Andrews Sisters remain one of the most fascinating and recognizable groups in music history. To hear their chippy tunes and their smooth harmonies is to travel back in time to World War II. The dark light in the United States after the Pearl Harbor attack in 1941 was brightened by the lovely girls from Minnesota; Eldest sister LaVerne (the red-head), middle sister Maxene (the brunette), and youngest sister Patty (the blonde). With the United States reeling from the war, the sisters brought peace, calm and hope to a nation… Read more
5 Tips for Writing a Pitch That Stands Out
Journalists and bloggers literally receive hundreds of pitches, or story ideas, a day. How do you make sure yours doesn’t get lost among the masses? Here are 5 tips for writing a pitch that stands out from all the others:
- Before you start writing, think about why the outlet’s readers should care and summarize it in one sentence. For example, if you make high quality chocolate that looks like sushi, why would Moms and Dads reading a parenting magazine care? One successful angle we used for this was sushi she could eat while pregnant. Read more
Media Coverage Helps SEO
Media coverage can do a lot of great things for your company. It can give you credibility, raise public awareness of your brand, make your name recognizable to the general public, etc. Here’s one more thing it does: Media coverage helps SEO (Search Engine Optimization). Read more
A Step-by-Step Blogging Guide
A lot of small business owners and entrepreneurs have started blogging to help raise their online visibility, but they don’t necessarily have an effective method to regularly write solid posts.
About a week ago, Chris Brogan posted an article about A Simple Blogging Formula. His formula includes a few vital steps that a lot of new bloggers tend to overlook: Read more
DIY PR – 3 Subject Line Tips
A carefully crafted pitch is an important step for those approaching the media asking for editorial coverage, but perhaps even more important is the subject line of the pitch. At Three Girls, we recommend pitching via email because:
- It’s less intrusive.
- Information is provided in one place.
- You can include a link to additional information.
- Media professionals generally prefer it.
How to Take a Break – 3 Tips
As a small business itself, Three Girls knows that small business owners feel like they need to give 110% of themselves to their company, and it can be hard to turn off work and take a break for a while. Here are three tips Erika likes to give other owners about how to take a break without your company suffering: Read more
Best-Kept Marketing Secrets
Small Business Trends posted an article about the Best-Kept Marketing Secrets last year, and the advice still stands. From Relationship Marketing and Strategy to Messaging and Online Marketing, these secrets are chock-full of solid advice. Here are a few of our favorites:
“Don’t be afraid to give stuff away, whether it be helpful articles, lists of resources, credit to your peers, or a little something extra to your clients. Be generous.”
- Rachelle Matherne, Five by Five PR www.fivebyfivepr.com Read more