Using Visual Content for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media campaign and for encouraging fan engagement. You might be thinking to yourself, “Every link I share comes with its own image, so I’m good.” While it is true that most links you share have a thumbnail image attached, that is not enough to capture the attention of someone scrolling through their Facebook, Twitter or LinkedIn feed.

Group of social media logos.

Visual content is critical for social media marketing success.

According to Inc. social media users, “81 percent of people only skim the content they read online.” How do you get readers interested in your content? VISUALS! From the same Inc. study, they found “posts that include images produce 650 percent higher engagement than text-only posts” and “posts with videos attract three times more links than text-only posts.”

Keep reading to discover tips for stunning social media images and more advice on how to make different types of compelling visual content.

Tips for Stunning Social Media Visuals

The use of videos and images across all social media platforms is crucial, especially since, “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on Facebook include images” as Inc. noted. Don’t you want to be a part of that 93 percent? Here, Inc. shares its four tips for stunning social media images:

1. Be Consistent with Color

If your business already has a color scheme picked out, keep using those colors. These two to four palette options should reflect your brand’s personality and be used throughout your social media pages and any other platforms or sites you use. The consistent use of colors will help establish your brand and allow for consumers to become familiar with it.

2. Show Personality Through Typography

Like the choice of color your brand picks, the type of font used for your company’s branding helps determine the feelings evoked in consumers. Your brand will need to pick three types of font: one for headers and titles (the largest font that shows off brand personality), one for subtitles (easy to read and less prominent, but still grabs readers’ attention) and finally, one for the body of text (easy to read, allowing for readers to quickly digest information). Continue reading

Social Media Day is Coming [Giveaway]

Social Media Day (#SMDay) is coming up on June 30! It’s no secret we love social media at Three Girls; our whole team uses it professionally on behalf of our clients as well as personally to socialize with each other. I’m excited to share how we’ve decided to celebrate Social Media Day this year!

Social Media Day at Three Girls Media

Here's how we're celebrating Social Media Day on June 30, 2016.

Here’s how we’re celebrating Social Media Day on June 30, 2016.

  1. We’re hosting a giveaway! We’ve partnered with a few of our clients to offer prizes to those that participate. Keep reading for the details.
  2. Anyone that does a complimentary social media consultation with Erika, our CEO, between now and July 15, 2016 will receive a 10% discount on our social media services.
  3. Our current social media clients will receive a little extra TLC in the form of complimentary social media posts! Plus, if they extend their current agreement by July 15, 2016, we’ll offer them a 10% discount on social media services, too.

Also, visit our Instagram, Facebook and Twitter pages on Social Media Day, June 30th, to learn more about what the Three Girls team loves about social media.

Three Girls’ Social Media Day Giveaway

Here are the prizes we’re offering:

#SMDay Grand Prize Pack:

Enter to win our Social Media Day giveaway!

Enter to win our Social Media Day giveaway!

  1. A $75 Curvy Girl Lingerie gift certificate
  2. A copy of Elizabeth Upton‘s newest book, At Home Among Sinners (to be released later this month)
  3. Ancient Stones’ Super Soft Focus Bronzer Sunsation Pack
  4. Adam & Eve Pheromone Massage Oil
  5. A free 30-minute social media consultation with CEO-Chief Publicist Erika Taylor Montgomery plus two weeks of free social media services if you choose to work with Three Girls Media by August 15, 2016

#SMDay Runner Up Prize Pack:

  1. Ancient Stones’ Super Soft Focus Sunsation Pack
  2. Adam & Eve Pheromone Massage Oil
  3. A free 30-minute social media consultation with CEO-Chief Publicist Erika Taylor Montgomery plus one week of free social media services if you choose to work with Three Girls Media by August 15, 2016

How can you enter to win?

  1. Share our blog post on Facebook and/or Twitter with the hashtag #SMDayThreeGirls between now and midnight PST on June 30, 2016 (each share gets 5 entries).
  2. Tell us what you love about social media by commenting on this post by midnight PST on June 30, 2016 (a comment gets 3 entries).
  3. Like or comment on our Facebook, Twitter and/or Instagram updates on June 30, 2016 (each like/comment gets 1 entry).

We’ll randomly pick winners and announce them the week of July 4, so stay tuned.

We look forward to seeing you on social media!

Tips & Tricks for Business Facebook Pages

While social media marketing was once dismissed as a fleeting fad, businesses today with a strong social media presence are seeing very real benefits by consistently interacting with their customers and getting in touch with them online as opposed to through a traditional brick and mortar store, hard copy mailings or phone calls.

the word facebook on a blue background

Is your company on Facebook?

According to Forbes, there are 10 ways businesses benefit from a solid social media marketing campaign:

  1. Increased Brand Recognition
  2. Increased Brand Loyalty
  3. Increased Sales Conversion Opportunities
  4. Higher Conversion Rates
  5. Establishing Higher Brand Authority
  6. Increased Inbound Web Traffic
  7. Lower Marketing Costs
  8. Higher Search Engine Optimization (SEO) Ranking
  9. More Personal Customer Experience
  10. Improved Customer Insights

Continue reading

What a Pile of Laundry Taught Me About Time Management

Pile of clothes

Find out what a pile of laundry taught me about time management.

Laundry: My least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation. If I had taken the time to fold the clothes when they came out of the dryer it would have taken less time than waiting until it piled up into an overwhelming amount of work that demanded my attention. My revelation didn’t stop there. Instead of waiting until most of our clothes needed to be washed, if I run a load every day the task is more manageable and, as a bonus, we don’t run out things to wear! It all comes down to time management.

From tackling laundry to writing your company’s next press release, time management is about how you choose delegate your minutes so your responsibilities don’t stack into an overwhelming amount of work.

The Importance of Time:

I came across an article, Time Management And The Power Of 1440, written by Kevin Kruse. It struck a chord with me. On the door to his office hangs a simple sign with the numbers ‘1440’ and this is why: Continue reading

4 Twitter Changes You Won’t Want to Miss!

There’s been some big news in the social media world recently: Twitter is rolling out four new changes that will give you more flexibility with each update!

Upcoming Twitter Changes

This is a picture of the Twitter bird sitting on top of a laptop.

Keep an eye out for these changes coming to Twitter soon!

As Twitter announced on its blog, “In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters.”

Here are the details:

  1. When you reply to another user, the @username will no longer be included in the 140-character count, giving you a few more characters in your Twitter update.
  2. When you add an attachment (such as a photo, meme, GIF, quote tweet, poll or video), the media file will no longer use up your valuable characters, so you’ll have more room to include words in your Tweet.
  3. Twitter will give users the ability to retweet or quote tweet themselves, which will allow you to add context from a previous update you posted.
  4. Updates that begin with an @username will now reach all your followers. Currently, if you start your Tweet with @username, Twitter thinks you’re replying to another user and doesn’t post the update on your followers’ timelines, so many users that want to start a Tweet by referencing another user’s name, but still want all their followers to see it, begin the update with “.@username.” Confused? Don’t worry – soon this convention will become a thing of the past!

Continue reading