3 Amazing Media Relations Tools and How to Create Them

media tools

Learn about 3 tools to have handy when working with the media and how to create them.

Media pitching is a terrific, cost-effective strategy to get your business more exposure. When you’re ready to tell the world about what your company has to offer, make sure you have all the elements prepped for the press when they come searching to find out more! These crucial components include an Electronic Press Kit, professional biography and other visual collateral used in building your brand.

Building an Electronic Press Kit for the Media

An Electronic Press Kit (EPK) is a fact-based document created to provide the media with instant, 24-hour access to all the details of your product in a format they’re familiar with. The Electronic Press Kit’s copy should be clear and concise, designed to provide the media just the facts without a lot of fluffy filler words or advertising ‘sales’ language. Journalists and reporters are savvy and prefer information in a more straightforward manner.

So how do you create an Electronic Press Kit? EPKs are pretty simple to create once you understand the main point is to answer the five W’s – Who, What, When, Where and Why. When Three Girls generates a new Electronic Press Kit, we answer these specific questions: Continue reading

Effy Says…Have You Tried Influencer Marketing?

Influencer marketing can be a fantastic way to reach new consumers!

Targeting influencers can be a fantastic strategy to reach more consumers with a third-party endorsement of your brand.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

5 Ways Your Website Could Be Hurting Sales

Responsive design concept on various media devices.

Is your website hurting sales?

You can’t be in business in the twenty-first century without a website. Yet, so many businesses fail to realize that just having a website isn’t enough, in fact, most business owners may not understand their website may actually be costing them sales! In a recent finding, GE Capital Retail Bank’s 2nd annual Major Purchase Shopper Study found 81% of consumers research websites prior to buying. Your website may need a little bit of tender loving care. Here are five ways in which your website could be hurting sales.

Poorly Designed Website and/or Not Mobile Friendly

Bad web design and lack of a mobile friendly site lead to increased bounce rates, which can discourage consumers from learning about your product offering. Your website is the digital face of your business and should accurately reflect your standing in the marketplace. Great businesses without a clean, well-designed responsive site are not only turning potential customers off, they may be unknowingly losing existing customers. Continue reading

How to Create an Effective Business Blog for Your Company

A woman sitting at a computer

Follow these steps to make your business blog effective!

Did you know small companies that blog receive 126% more leads than those that don’t blog? Research continues to show how effective it is for entrepreneurs to invest in a business blog (see the statistics I’ve included below). Still, how do you get started? Today’s post includes helpful tips and tricks, in addition to the latest data surrounding the importance of using a blog in your marketing plan.

11 Reasons to Invest in a Business Blog [Statistics]

For years, statistics have shown the power of blogging as part of your marketing strategy; the latest research continues to back it up. As this infographic shows:

  1. Companies that blog have 97% more inbound links and 434% more indexed pages (which are really important for SEO).
  2. 92% of companies who blog multiple times per day have acquired a customer from their blog.
  3. 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.
  4. 81% of U.S. online consumers trust information and advice from blogs.
  5. 81% of companies consider their blogs “useful,” “important” or “critical.”
  6. 68% of consumers are likely to spend time reading content from a brand they are interested in.
  7. Business to business marketers who use blogs generate 67% more leads than those that do not.
  8. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
  9. 60% of consumers feel more positive about a company after reading custom content on its site.
  10. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
  11. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Continue reading

Effy Says…Invest In Marketing

How much of your budget do you invest in marketing?

How much of your budget do you put towards marketing? Effy (and the experts at Three Girls Media) recommend planning to spend at least 10% of your annual budget to help your business grow.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!