5 Valuable Marketing Resolutions for the New Year

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How are you saving money in 2018? See how I explain how to follow through on this marketing resolution.

As 2017 comes to a close, we look to the New Year with hope and excitement. You may have set your personal resolutions, but have you thought about marketing goals for your company? In 2018, you can strengthen your public relations efforts and see great results. You want to engage with your audience, build relationships and try something new. Below are five common personal resolutions, and how you can use them in your company’s public relations and marketing efforts in the coming year.

Marketing Resolution 1: Save Money

Is one of your New Year’s resolutions to save more funds for the future? It should be a priority for your business as well. Did you know blogging as a marketing tool costs 60 percent less than traditional methods? By adding blogging to your marketing plan, you can save money and gain visibility.

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The Powerful Marketing Strategies of ‘Lady Bird’ that Charm Millennials

How can inspiration from ‘Lady Bird’ help your marketing soar? Learn more here.

For as long as they’ve been made, coming-of-age films’ marketing has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut ‘LadyBird,’ which tugs at the tender heartstrings of all ages – teenagers, millennials and parents alike – detailing the life of a young woman in the transition from her senior year of high school into the early stages of adulthood.

The main character, self-proclaimed ‘Lady Bird’ spends the film battling the pressures of her homelife, love and friendships with the variety of dynamic characters, including her tough-as-nails mother, Marion McPherson. This honest interpretation of finding oneself has made a monumental impact for audiences and film critics, which has earned the movie one hundred percent on Rotten Tomatoes, and nominations for Best Picture from the New York Film Critics Circle, Independent Spirit Award for Best Screenplay, and fourteen other film award nominations so far.

So what made ‘Lady Bird’ such a success? The answer lies in the honesty of all the varying components of the film. From the cinematography to the fashion, nothing adhered to the traditional expectation of box office films, but instead remained ever-so- real. How did they do that? How is this a good marketing strategy? How is this essential to reaching out to millennials? How can you use this marketing strategy in your business? Keep reading for four lessons from the film you can apply to your company. Continue reading

How to Create an Effective PR & Marketing Strategy for 2018

How do you plan to market your business in 2018?

As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018?

Of course, we’re happy to help you come up with a comprehensive marketing plan for your business (contact us if you’re interested!), but if you’d like some advice to do it yourself, follow this convenient guide.

How to Create Your 2018 Marketing Plan

Step 1: Review 2017

Before you can figure out where you’re going, take a look at where you are. What were your goals from this last year? Did you achieve them?

Also think about the marketing strategies you used this past year. How did they work out?

If you didn’t have specific goals for this year, now is a great time to collect some baseline data, too:

  • Set up a Google Analytics account so you can measure your website traffic
  • Export and review analytics from your social media accounts so you have data saved showing your current numbers
  • Check your e-newsletter’s open rates and click through rates to make note of where they are now

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3 Tips to Improve Engagement on Facebook

Facebook customer engagement

Keep scrolling to learn how to increase engagement with your audience on Facebook.

A leading challenge for many business owners is achieving direct engagement through their Facebook ads. While millions are now harnessing Facebook to make contact with friends, family, and coworkers, small business owners are struggling to capitalize on the traffic available. A leading cause behind the problem is a limited understanding on Facebook page design. In this latest post, we’ll explore more on the problem and highlight three tips for improving ad engagement on Facebook.

3 Tips to Improve Facebook Engagement

  1. Test Photos to Minimize Wasted Time

Business owners often find that their promoted posts are disapproved by Facebook as a result of a photo resolution issue. The issue could be minor but without a clear understanding on Facebook specifications, you won’t be able to achieve approval. It’s important to test the ad first before integrating it within your page.Facebook image text detection tool will be a good fit for this. Continue reading

Effy Says… Keep it Short and Sweet

Use lists and short words to make your content easy to absorb for your readers.

Don’t overload your readers with complicated language and long paragraphs; make your writing easy to digest.

Stay tuned for more of Effy’s insight and follow her on Instagram, or connect with Three Girls on FacebookTwitter and Instagram for the latest tips and tricks from our favorite office dog!