Developing and distributing the perfect press release and/or pitch is vital to securing media coverage. From creating successful media lists to following up with sample requests, having a solid editorial media campaign is possible with a great press release that captures attention when sending pitches to journalists. Check out these tips to make your next media pitch perfect! Continue reading
Earlier this year my husband and I started making a concerted effort to be healthier. We began eating at home more, making healthier meals and avoiding a lot of extra sugars and carbs. We also started being more active. I began running 2-3 times a week and got back into rowing, which I hadn’t done since before my daughter was born. In fact, I even completed my first 5k obstacle course a few weeks ago! At the border of plus-size and “regular” sizes, I don’t look like your typical athlete, but you know what I discovered? It doesn’t matter! My muscles became more toned, I had more energy and I felt much more confident in myself.
This is exactly what one of our clients, Louise Green, preaches. As she says, “The size of your body doesn’t determine your athletic dreams.” A plus-size woman herself, she regularly trains and competes in half marathons and races.
In addition to her book coming out next year, Louise is an active blogger, health and wellness retreat specialist and highly sought-after speaker. What I really love is how inspiring she is! Louise proves that you can be healthy, fit and plus size, despite society’s misconceptions. She demonstrates that positive body image comes in all shapes and sizes, and there are no limits to pursuing athletic dreams. Continue reading
Warning: Contains Spoilers
I don’t see a lot of box-office hits in movie theaters, but last week I went and saw The Maze Runner. I hadn’t had a chance to read the book, but once the film was over, I knew this book was the next on my list. The movie had all of the elements of a great story: suspense, drama, nonstop action and a cliffhanger ending! All of these elements are great for public relations campaigns, especially social media marketing.
The story centers on a group of boys who are inexplicably trapped in the idyllic center of an enormous maze that opens each day and closes each night. It is filled with dangers and none of the characters knows why or how they got there. The main character, Thomas, drives the story with his arrival by shaking things up and entering the maze. Here are 3 social media marketing lessons I learned from watching The Maze Runner. Continue reading
On Saturday, October 18th I had the wonderful opportunity to go to Lena Dunham’s book tour for her memoire, Not That Kind Of Girl. I was so excited to see her! Not only am I a fan of her television show, Girls, but I also really enjoyed her flick, Tiny Furniture. I’ve always felt that she has a grasp on my generation – the good, the bad and the ugly. Through waiting in anticipation for her to appear and watching her performance, I discovered three parallels to marketing and customer relations.
3 Marketing Lessons from Lena Dunham
We all learned basic punctuation and grammar rules in grade school, but years of speaking and listening to the English language as it changes and grows can have an effect on your writing. Written language morphs less quickly than spoken language, so sometimes the two can contradict each other. New words and slang terms can cloud our basic understanding of punctuation and grammar. It is important for businesses to communicate clearly with the public and this includes all written communication, both in print and online. Here are 3 punctuation and grammar rules that are commonly broken, and how to correct them.
3 Commonly-Broken Punctuation and Grammar Rules
- A Misused Apostrophe
The apostrophe seems to trip people up consistently. The rule here is simple: to make words plural, add the letter “s” and you don’t need an apostrophe. You do need to add an apostrophe when using a possessive word. For example, you can say “Our family’s car.” You also need an apostrophe when creating a conjunction like, “He’s alright.” Here’s where you don’t need to use an apostrophe: in dates, times or to make abbreviations or acronyms plural.
- Using “They” and “Their” to Describe People
A common grammar mistake is using the words “they” or “their” to describe people. If you use one plural word, then all the words in the sentence must also be in plural form. It is best to use “his or her” in place of “they” or “their.” You can sometimes cut out the need for these words entirely, by just saying, “Everyone must eat lunch,” in place of, “Everyone must eat their lunch.” The ownership of the word is usually implied by the subject.
- Punctuation and Quotation Marks
People commonly use quotation marks to show emphasis on certain words, which is incorrect. Only use quotation marks to denote words that were quoted by a person, or words for which the meaning is unclear or exaggerated. Punctuation should also always be inside the quotation marks, not outside.
Using proper punctuation and grammar rules can be a challenge, but if you write consistently and correctly, they will soon become second nature. Even though you want to write conversationally for your audience, it is important to use proper punctuation and grammar and not slang or colloquial lingo. If you need more writing tips, check out the Three Girls Media blog today!
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