Strong customer service skills are important for any business looking for longevity. As a habitual shopper, there is nothing like superior customer service to keep me coming back for more. If your small business is looking to attract regulars, here are three points I’ve come to appreciate. Continue reading
Last week we shared a post on social media marketing statistics for Instagram to show how using this online tool can spread your brand’s awareness. But what about Facebook, the most popular social networking site in the world? The social behemoth boasts 1.39 billion active users monthly. Using Facebook to grow your fan following and build your customer base can drive your brand’s image to the front of the pack. Here are some interesting social media marketing statistics for Facebook.
Facebook Social Media Marketing Statistics
Unlike social networking sites with a teen Internet presence, Facebook’s main demographic is users in their 20’s and 30’s. Here are some interesting statistics about users on Facebook: Continue reading
Considering an editorial media campaign for your company? A few weeks ago we shared the results from our pitching efforts on behalf of Curvy Girl Lingerie, but what if you’re curious about a shorter campaign?
We recently managed a six-month campaign for Louise Green, a globally recognized “fit and fat” voice at the forefront of the Body Advocacy movement. Through a variety of pitching efforts, we secured two guest author opportunities and a variety of media placements, which led to the story being picked up by Upworthy & HLN. Continue reading
Companies in 2015 have access to a new feature when using Pinterest for business: placing Promoted Pins. After beta testing to specific advertisers, Pinterest reported Promoted Pins were not only viewed and shared as frequently as regular pins, but resulted in a thirty percent increase in impressions in a number of previously untapped markets. Here is an overview of Promoted Pins on Pinterest and some key concepts that you can use in your next social media marketing campaign.
What is a Promoted Pin?
A Promoted Pin is a piece of content placed in easy view of the pinner and is paid for by a company. They allow advertisements to be catered to specific user demographics. The pins blend in with other pins, creating an organic advertising opportunity for companies. Continue reading
What social media marketing lessons can you learn from marriage advice? With Valentine’s Day earlier this month, relationship advice was everywhere! I came across this article about clichéd marriage advice and couldn’t help but notice how many of the tips apply to social media. Here are the 3 that stood out to me.
3 Social Media Marketing Tips from Clichéd Marriage Advice
1. Mind your manners. Saying “please,” “thank you” and “you’re welcome,” doesn’t just go a long way in helping your spouse remember you respect and love them! By minding your manners you let followers know you don’t take them for granted and show your appreciation.
2. Variety is the spice of life. Trying something new is good for a marriage. It’s also good for a social media marketing campaign! Change things up and post a different time of day to see what happens, or try adding something new to your updates, like fascinating infographics or inspiring quotes. Continue reading