3 PR lessons from ‘Super Smash Bros’

Video games aren’t just a way for kids to pass the time. Playing video games can bring friends together to share in some childhood nostalgia. I recently played some old N64 video games including ‘Super Smash Bros’ which got me thinking about some lessons from the game that could be applied to the world of public relations. Here are 3 PR lessons from Super Smash Bros.

Photo Courtesy of: BagoGames

Photo Courtesy of: BagoGames

3 PR Lessons from ‘Super Smash Bros’

  1. Play to Your Strengths

In Super Smash Bros, every character has different skills and strengths. There are pros and cons to choosing each character and experienced players know how to leverage these skills. When creating a public relations plan, you should also focus on your strengths and build them in as cornerstones of your marketing framework. Continue reading

5 Public Relations Lessons From Buying a Car

A couple of weeks ago my husband and I bought a car! It had been a while since I bought new wheels, but as we went through the various steps, I realized a solid vehicle purchase had a lot in common with a successful public relations campaign. Here are 5 lessons I came up with.

5 Public Relations Lessons From Buying a Car

Have you spotted any public relations lessons from purchasing a car?

Have you spotted any public relations lessons from purchasing a car?

1. Act quickly, but think it through. After browsing Craigslist for a while, we found our ideal car for a fantastic price about an hour away. Just like a public relations campaign necessitates responsive, well thought-out communication, a car purchase – especially from a website like Craigslist – requires thinking through the offer and making a quick decision.

2. Set realistic goals. What’s your dream car? What’s your budget? Just like you won’t find a 2015 Tesla for $5,000, your public relations efforts won’t result in millions of orders overnight. Think about your company’s resources and the campaign’s timeframe as you set realistic goals, just like you would consider your budget and the vehicles on the market as you car shop. Continue reading

4 Social Media Crimes: Part 1

4 Social Media Crimes

4 Social Media Crimes

Be aware! There could be social media criminals lurking on your feeds and followers list! Don’t let their bad actions bring you down. Even worse than going to social media jail is the abandonment of fans because you keep breaking the laws of engagement! Review your rap sheet and use these 4 social media tips, and come back next week for more tips to clean up your act.

4 Social Media Crimes

  1. Beginning a Tweet with “@”

It is instinctive to begin a conversation or reply by addressing the person by name:
“@KatyPerry is going to kill it at the #SuperBowl. #HalfTime #GoPats” By including the subjects handle first, Twitter believes this is a private conversation and it takes away from the social aspect of the site. Input a period “.” at the beginning of the post .@KatyPerry to make the tweet visible to everyone. Continue reading

Marketing Tips to Increase Traffic Using Social Media

Incorporating social media updates into your marketing plan is a great way to increase traffic to your website or blog. Companies with a large social media presence are more recognizable and have established themselves as opinion leaders in their industry. Here are some marketing tips to help increase your website traffic using social media platforms.

Photo Courtesy of: Jerry Nihen

Photo Courtesy of: Jerry Nihen

How to Increase Traffic Using Social Media Platforms

Influence People to Share

Social updates depend on people to share content and spread the word to their own networks. Creating posts that are reader-oriented and interactive makes it more likely your content will be shared. Offer advice or a how-to for your readers. Here are four common types of content that get shared frequently: Continue reading

How to Use Hashtags: 5 Common Questions

Hashtags are a great way to sort and create online content based on relevancy. Many business owners don’t know how to use hashtags effectively to make the most of their social media updates. Here are 5 common questions about using hashtags for business owners.

Photo Courtesy of: Maria Elena

Photo Courtesy of: Maria Elena

Using Hashtags: 5 Common Questions

  1. What is a hashtag?

A hashtag is simply a number symbol (#) in front of the words you are categorizing your topic into. Common trends that are sorted using a simple hashtag could be #Food or #Restaurants. Continue reading