Check Out The Latest Marketing Tips, Tricks And Insights From Our Team

Why You Need to Start Influencer Marketing

Why You Need to Start Influencer Marketing

A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional advertisement. Influencer marketing is a sweet hybrid of old and new marketing […]

The What, Where and How of Boilerplates

The What, Where and How of Boilerplates

Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write for your organization. What is a Boilerplate? A boilerplate is a ready-to-use content you can employ in a variety of instances. It provides […]

Video: How to Repurpose Your Content

Video: How to Repurpose Your Content

When it comes to creating content for your business, the key is to work smarter, not harder. In this video, CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain how to repurpose your old content. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our […]

Effy Says… Wake up!

Effy Says… Wake up!

Don’t sleep on the job! You need to interact and engage with your social media followers! In fact, research shows 71% of consumers who receive a quick response on social media are more likely to recommend that brand to their friends and family. Stay tuned for more of Effy’s insight and follow her on Instagram, or […]

Video: Social Media Ad Tip

Video: Social Media Ad Tip

How often should you change your social media ads? Senior Director of Publicity Emily Sidley gives advice on how to keep your audience engaged in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.

5 Ways Social Media Can Help You Grow Your Business

5 Ways Social Media Can Help You Grow Your Business

In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your business an untold amount of money in lost revenue from all the potential customers […]