How to Be Successful with Content Marketing

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content marketing

Is your company using content marketing? Read this article to learn how to be successful.

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, only 1 out of 3 businesses is achieving the results they are hoping for. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. With the proper planning and execution, content marketing can be a great way to find new and potential customers.

What is Content Marketing?

Content marketing is everywhere these days, both appearing in digital content and in more mainstream entertainment like feature-length films. There are many ways to market your products and services by using created content as a vehicle for spreading the good news about your brand. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” To ensure you are making the most of your efforts, read on to learn ways your company can be successful.

How to Be Successful with Content Marketing

Create a Brand Personality

Determining a voice or personality of your brand is crucial; it humanizes your company. In addition, it’s also a great way to encourage your audience to share your content. By proving you are a collection of individuals rather than a robot behind the screen, you’ll be able to form more meaningful connections with your clients and customers. Sharing content that is emotional and relevant to life experiences is a good way to develop your brand’s persona. Continue reading

Marketing Tip! Tips, Tricks & Tidbits from Three Girls Media

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Psst! Want to know a secret? Watch this video for top-secret insight from Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity).

Want to learn more about public relations and marketing? Stay tuned for more Tips, Tricks & Tidbits from Three Girls Media, or check out more of our recent blog posts! Continue reading

Effy Says…Optimize for Mobile!

Why do you need to optimize for mobile? Effy explains.

Did you know more than half of smartphone users found a new company when searching on their phone? Make sure your website is mobile-friendly so you don’t lose those potential customers!

Stay tuned for more of Effy’s insight and follow her on Instagram, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Why You Need to Include Internet Marketing in Your Business’ Strategy

Internet marketing concept with workstation on a light green wooden desk

Why is internet marketing worth the investment? This blog post explains.

Clearly, the age of technology has brought a lot of change in the way things are done. It is safe to say that technology has also replaced several traditional methods in all walks of life –even the traditional ways of marketing have gone down by nearly 160 percent, while the digital methods have gone up by 14 percent. Digital marketing and social media also have a great impact on how consumers and businesses behave. If there has been such a shift from traditional marketing to internet marketing, the latter must have some huge advantages compared to the former. Let us see what are the factors that make internet marketing a better option; but before that, let us first look at the basic difference between the two. Continue reading

Effy Says…Increase Facebook Engagement!

Follow Effy’s tips to increase your Facebook engagement.

How can you drive more engagement on your Facebook page? Effy shares four evidence-based tactics to wrap into your strategy!

Stay tuned for more of Effy’s insight and follow her on Instagram, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!