Is your company using content marketing? Read this article to learn how to be successful.

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, only 1 out of 3 businesses is achieving the results they are hoping for. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. With the proper planning and execution, content marketing can be a great way to find new and potential customers.

What is Content Marketing?

Content marketing is everywhere these days, both appearing in digital content and in more mainstream entertainment like feature-length films. There are many ways to market your products and services by using created content as a vehicle for spreading the good news about your brand. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” To ensure you are making the most of your efforts, read on to learn ways your company can be successful.

How to Be Successful with Content Marketing

Create a Brand Personality

Determining a voice or personality of your brand is crucial; it humanizes your company. In addition, it’s also a great way to encourage your audience to share your content. By proving you are a collection of individuals rather than a robot behind the screen, you’ll be able to form more meaningful connections with your clients and customers. Sharing content that is emotional and relevant to life experiences is a good way to develop your brand’s persona. Continue reading →