11 of the Best Public Relations & Content Marketing Tools

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Posted on June 22, 2017 by Emily Sidley

Don’t miss these 11 helpful content marketing and public relations tools!

There are a lot of tools out there to help you with public relations and content marketing. But which ones are worth taking the time to learn how to use? Or even pay for? Personalized PR and custom content marketing take time, but it’s worth it!

Here are the top 11 tools and resources we love at Three Girls Media; feel free to check them out, or if you want help managing your company’s content or public relations, contact us for a complimentary consultation!

Content Marketing Tools & Resources

1. Adobe Spark

“Instantly combine photos and text into eye-catching professional graphics. From collages to posters to magazine covers, the possibilities are limitless.”

This convenient tool is a fantastic way to create images and graphics, videos or web stories. You can use it for free, as long as you don’t mind Adobe Spark adding their branding at the end of your video, or you can upgrade to remove it. This tool has a wide range of templates you can customize into the exact piece of content you want, whether you plan to post it on your business’ social media channels, include it in a blog post or add it to your website.

Want examples of this tool in action? Check out this video I made about the difference between a media pitch and a press release, or watch Beth Adan’s video about social media trends below.

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How to Get Coverage in Media Outlets Like Better Homes & Ellen

Posted on June 25, 2017 by Emily Sidley

How can you get your business in your dream media outlet? This blog post explains.

One of the questions we ask our clients at the beginning of each editorial media pitching campaign is, “If you could be in any media outlet, which would you choose?”

The answer is almost always the Ellen DeGeneres Show or Better Homes & Gardens. Although not every product or service is ideal for Ellen or Better Homes, there is an outlet out there that they would be good for.

How to Find the Best Media Target for Your Business

How do you find that media outlet, pitch the right journalist and secure editorial coverage? Think about the following two questions:

Who is your target demographic?
What do they read, watch or listen to?

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Budgeting for Public Relations & Marketing: How Much to Spend

Posted on June 18, 2017 by Emily Sidley

You likely know your business needs public relations and marketing, but how much should you budget for it? Well, it depends on a few factors.

Public Relations Firm vs. In-House PR

Piggy bank wearing glasses, standing next to a calculator

Follow this guide to know how much to budget for public relations and marketing!

First of all, are you going to hire a PR firm or bring on a full-time employee to manage your public relations and marketing? There are pros and cons to each solution. PR Daily describes the differences well:

Companies often call employees their most important asset—a misnomer, as it implies the company owns those individuals. However, companies make investments in their people in time, training, resources and money—just like an asset. Depending on the staff you hire, that investment can run $5,000 to $10,000 a month or more.

In return for that investment, you expect the people you hire to be committed to your organization – learning, understanding, and in the case of a PR professional, advocating for your company or your cause.

However, that commitment may come at a cost. Is your PR team abreast of the latest trends and technology? Can they handle peak periods of activity, or special situations? Can you justify their cost when times are slow and you must reduce departmental spending? Probably not. Continue reading →