Your business wouldn’t thrive without your customers. Have you let them know you appreciate them recently? Effy says…let them know you’re lucky to work with them!
Are you using Instagram as part of your business’ social media strategy? And if so, are your posts as strategic and effective as they can be? These questions and more can be answered by the infographic below! Just some of the fascinating facts include:
- Instagram has 600 million total users and 300 million daily active users
- 95 million photos and videos are shared every day
- The top hashtags for marketing are: #Social #Branding #SocialMedia #Success #Sales #Entrepreneur #Entrepreneurship
- Top brands post 4.9 times per week
- 50% of Instagram users follow at least one business
- 5% of Instagram users take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend
Have you found your business suddenly picking up and reaching new heights? Do you have bloggers, reporters and journalists knocking down your door to get their hands on your product to share with their audience? Maybe you have an amazing item but you don’t know how to get it the attention it deserves. These are all scenarios where it pays to hire a professional publicist or public relations firm to handle the delicate media balance on your behalf. So how do you find a great PR agency that fits the needs of your business? Keep reading to find out!
4 Keys to Building Successful Media Relationships
The key element in public relations is the media; there is no way around this fact. They are the vehicles which spread awareness of your product or service to the world, and building relationships with them requires time and effort. Strong connections within the media are built upon consistency, trust and dependability. We understand that in theory, these concepts are not foreign, but for a small business owner or entrepreneur it can be a very confusing road to travel. Here are 4 keys to successfully build relationships with reporters and journalists. Continue reading
Research shows email marketing continues to be an effective method to reach consumers. As Effy explains, the majority of marketers even say it’s the most effective channel for generating revenue!
When you think about your business, how do you approach sales? Public relations and marketing strategies like pitching the media, blogging for SEO, connecting with consumers via social media and distributing email newsletters are powerful tactics for selling your products or services, but in reality these activities are tools to reach potential customers to reinforce your message and reiterate why they should work with your business.
With this in mind, it’s important to consider the messages you’re sending through your marketing channels. Are they effective? I recently read The Science of Selling, which shares research behind how buyers make decisions, and it comes down to an overarching theme we emphasize all the time at Three Girls: make it about them – your clients, consumers, readers, followers and anyone else you’re targeting. Everything you say, write, share or post should be about serving the people you’re trying to reach.
About the Book: Using Science to Increase Sales
The Science of Selling shares a fascinating, revolutionary approach scientifically proven to dramatically improve sales. Author David Hoffeld has decades of experience in the industry, working with organizations of all sizes – from small businesses to Fortune 500 companies. He took a look at research from social psychology, neuroscience and behavioral economics to develop an evidence-based approach to closing sales. In his book, Hoffeld explains the science behind each component of his approach and provides examples for how to frame readers’ conversations with potential buyers.
As a small business owner, this book would be incredibly valuable. You may not have a dedicated sales team, but you can take the advice Hoffeld lays out in the book and apply it to your conversations with potential clients as well as your marketing strategy. In fact, I noted 6 tactics that seamless apply to marketing and public relations as a whole, including content marketing, pitching the media, etc. Continue reading