Are teenagers and twenty-somethings your target demographic? If so, then you definitely should be using Snapchat, whose primary users are ages 13-25, in your social media campaign to promote your brand. Snapchat is a popular social media app that allows users to send pictures or videos to their friends that are instant and temporary. A study done by Pew Research estimated that Snapchat has 26 million users per day in the United States alone. Those users send roughly 400 million snaps (pictures sent through the app) per day.

Clearly Snapchat can benefit your business and here are three ways how:

Are you using Snapchat for your business?

1. Send secret announcements: Do you have a new product you are about to launch or bring back? Announce it as a secret announcement on Snapchat first. You can publicize that you’re releasing the secret on other social media platforms so your followers can find your Snapchat. Then release the secret! Taco Bell successfully did this when they brought back their Beefy Crunch Burrito. Continue reading →