Helpful Marketing Lessons from the Best Show Ever: Gilmore Girls

A picture of a cup of coffee with some leaves and a scarf.

Don’t miss these marketing lessons from Gilmore Girls quotes!

I don’t know about you, but I am counting down the days for the Gilmore Girls revival to be released on Netflix on November 25! While we wait for Lorelai and Rory to grace our TV screens once again, I thought it would be fun to take a look at all the marketing lessons you can learn from quotes said by the show’s main characters.

Marketing to People

Provide Excellent Customer Service

Luke: Don’t bother, saw you coming, already ordered your Wednesday usual, the French dip, extra fries, the every Wednesday cherry pie.
Rory: Such service.

Successful marketing comes down to the people. If you aren’t connecting with and helping potential and current customers, why would they choose to continue to come back to your business?

Don’t Respond Emotionally

[Rory is freaking out about Dean]
Rory: I just don’t want to do or say anything else that’s going to be completely moronic.
Lorelai: I’m afraid once your heart is involved, it all comes out in moron.

When you receive a negative comment or online review, it can be hard not to take it personally. After all, you invest so much in your business. But instead of firing off an emotionally-charged response that can make your business appear unprofessional, take an extra minute to breathe, collect yourself and ask yourself if there’s truly something you can learn from the feedback. Maybe you can offer a new service, improve your company’s product or provide better customer service? Once you’ve had a chance to compose yourself emotionally, apologize to the commenter and ask if they can reach out so you can discuss their complaint personally. Make sure you leave your contact information, too! Continue reading

Going Viral: Tips for Social Media Engagement

Many small businesses that start a social media campaign expect to be an internet sensation with just four updates. Unfortunately, that’s not how it works. It takes time, consistency and research to start seeing follower engagement.

Just because it is a slow and steady race, doesn’t mean that you should give up on it. As explained in this previous blog post, the top ten benefits of social media marketing include: brand recognition, improved brand loyalty, opportunities to convert followers to customers, higher conversion rates, higher brand authority, increased website traffic, decreased marketing costs, improved search engine optimization rankings, richer customer experiences and improved customer insights.

If your small business is struggling to see results on social media, keep reading to learn about what it takes to go viral, when to post on social media and valuable insights into posts that trended online.

Building Follower Engagement

Use these eight tips to help your content go viral.

Use these eight tips to help your content go viral.

I’m sure you’ve all heard the term “viral” before, but what does that mean? “A viral post is something that has been shared, copied and spread across all social platforms. On Facebook in particular, going viral means that a post has generated a great deal of attention in the form of a high number of likes, shares and comments,” according to studioD.

While there is no guarantee a post will go viral, here are some tips from Sprout Social that can help increase user engagement: Continue reading

Effy Says…Follow the 80/20 Rule!

A photo of a dog surrounded by text explaining the 80/20 rule.

Don’t miss this helpful tip from Three Girls’ favorite office greeter!

When you create content for your social media, blog or e-newsletter, is it all self-promotional? As Effy says, it’s important to share interesting tips, tricks and insight that will engage your followers and readers!

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Expert Advice on Engaging Content: Marketing to the Masses the Modern Way

hand writing content creativity light bulb concept with marker on transparent wipe board.

As it turns out, great content always has the same few things in common.

When it comes to gaining an audience on the internet, you must have great content. If you are starting a marketing campaign and forsake great content, then you run the risk of a weak response at best and failure at the worst.

But what makes great internet content?

As it turns out, great content always has the same few things in common. This is good news for your business, because with just a little research, you can understand what you need to do to create original, engaging content that your audience will enjoy and respond to.

Make it Original

Above all else, internet content should be original. Sometimes, in extreme cases, duplicate content can hurt your search rankings, but it really needs to be original because your audience doesn’t want to read the same old things they have in the past.

Don’t just dash-off content so you can put it on your website quickly and cheaply. Think about what your company does and make all content you create relatable to it. For example, if you run an interior design company, then think about all of the ways interior design reaches people: furniture, flooring, paint and different styles can all provide subjects for content. Continue reading