Eggs, Hunts & Easter Traditions – Marketing Tips & Takeaways

Posted on April 18, 2014 by Stefanie

Have an “Eggcellent” Easter!

Easter is one of my favorite holidays; I love everything, from the pastel colored Easter dresses to the hollowed out chocolate Easter bunnies! In this blog post, we introduce three social media and marketing tips and takeaways that can come from the bright spring holiday.

Three Social Media Lessons from the Easter Holiday:

1. Be creative: Each year hundreds of thousands of children (and some children at heart) color hard boiled eggs with crayons, vinegar dye, stickers or anything in between. There are never two eggs that are identical and it leaves immense amount of room for each one to be uniquely its own. This is a concept that can be applied directly to social media and marketing. Whether it be a larger scale marketing campaign or a single tweet, each post should be well thought out and individualistically designed. Continue reading →

Mother’s Day Gift Guide 2014

Posted on April 16, 2014 by Emily Sidley

Mother’s Day is quickly approaching! Whether you need an idea for Mom, Grandma or the mother of your children, here are a few ideas from the team at Three Girls Media.

Get out of town! Whether she wants a romantic escape with Dad or a getaway with the girls, Hotel Valencia Santana Row will make her feel chic and luxurious for a weekend without the kids. Find out more at www.hotelvalencia-santanarow.com.

Sooth her body and spirit! We’ve Got Your Back’s Lavender Mist is a perfect way for Mom to feel the calm throughout the day. She can spritz it in the car, on her sheets or even on herself. See the details at http://bit.ly/QmAbcx. Continue reading →

Social Networks: Quality Over Quantity

Posted on April 16, 2014 by Stacie Larsen

Recently, Shareaholic conducted a survey to gauge consumer engagement with different social networks. What they found should not be surprising, quantity does not equal quality.

Shareaholic’s study found that YouTube, Google+ and LinkedIn drive the most engagement from followers and referrals to business’ websites.

The study looked at Shareaholic’s followers’ average visit duration, pages per visit and bounce rate for visitors referred to its network of 200,000+ websites from 8 different social networks: Facebook, YouTube, Google+, LinkedIn, Pinterest, Reddit, Twitter and

What social networks do your followers engage most on?

StumbleUpon.

YouTube received the best scores in all three areas of engagement. The bounce rate of YouTube was the lowest at 43.19%, it had the highest pages per visit with 2.99 and it had the longest visit duration at 227.82 seconds. While Google+ and LinkedIn are the social networks with the fewest social referrals they actually bring in the most engaged followers. Continue reading →

Status: How to Be Perfect in Social Media

Posted on April 15, 2014 by Paige McDaniel

The game of social media is becoming vaster each and every day, and it’s easy to get lost in the rules. When it comes to small business etiquette, how are you sure what to post, on what platforms and at what times? Let me lay out some key tips to get you started.

Are you writing correctly for social media?

QUICK FACTS ABOUT SOCIAL MEDIA ENGAGEMENT

Facebook: It’s okay to post after your business doors are closed.

Pinterest: Pins without human faces get re-pinned 23% more than those with faces.

Google+: Full size images (800x600px) will make your post stand out.

Blog Posts: Keep them between 300-550 words.

YouTube: The file name should reflect the video title.

Twitter: The shorter the status, the better. That includes links.

Instagram: Use basic photography composition (e.g. the rule of thirds) to make images more appealing. Don’t forget hashtags!

Alright, so you’ve got your quick facts. Ready for the secret to the perfect social media status? Continue reading →

Increase Website Traffic: 5 Steps to Vlog for Business

Posted on April 14, 2014 by Emily Sidley

You may have noticed we’ve been adding more videos to our posts at Three Girls. Why? Video blogging, or vlogging, is a fantastic way to increase your company’s visibility and SEO!

Here are three reasons why:

First of all, a lot of consumers prefer videos over text, so it provides another way to share your expertise and advice with customers.
Second, people crave human interaction. A vlog is a fantastic way to show the human side of your business – literally! After all, what’s more human than someone talking to you?
Third, vlogging can increase website traffic! By writing your description strategically and tagging the video with keywords in mind, you make your company’s site even more visible and increase SEO. Continue reading →