Unfortunately, not all PR agencies are created equally. I can’t tell you how frequently we talk to business owners about times they hired a public relations firm only to have their hard-earned money taken without any measurable results.
How can you make sure this doesn’t happen to you? This guide shares valuable insight into questions to ask, skills to keep an eye out for and advice to consider. Continue reading →
Are you making the best of these internet marketing tactics?
With many internet marketing strategies now becoming key to the success of many businesses, more and more business owners are looking to jump on the bandwagon. However, internet marketing isn’t as simple as advertising with the likes of Google AdSense – there’s much more to it than that these days. Businesses now need a strategic marketing plan in place to ensure they stay in front of the competition. If you’re looking to propel your business to the top, have a gander at the following 7 internet marketing tips that could help you do exactly that.
1. Generating Organic Traffic Through Blogging
Many businesses overlook blogging, but it’s becoming a great investment for those willing to spend the time engaging with their audience. Granted, blogging can seem like a pointless job at times, but if organic traffic is the reward you seek, it’s something that’s paid dividends to the success of many businesses. Blogging takes time and patience and usually a lot of investment in terms of creating high-quality content. But, organic traffic is very rewarding when it comes to conversions, so it’s something to consider for any business. Continue reading →
How can you tighten up your writing? Follow this advice from the Father of Advertising.
David Ogilvy (known as “The Father of Advertising”) wrote a memo, “How to Write,” in 1982; it’s still a goldmine of advice. Here are 8 of his writing tips alongside my comments.
1. “Write the way you talk. Naturally.”
Every business has a voice; yours should be a natural reflection of your brand. Every word you write – whether on your website or in a Facebook update – should reflect it.
2. “Use short words, short sentences and short paragraphs.”
Make everything you write easy to digest quickly. No one likes reading a wall of lengthy text; a lot of writing fails due to overly wordy text. If you have a big chunk of information you want to share, consider ways to make it easier to for your readers: