A couple of weeks ago my husband and I bought a car! It had been a while since I bought new wheels, but as we went through the various steps, I realized a solid vehicle purchase had a lot in common with a successful public relations campaign. Here are 5 lessons I came up with.

5 Public Relations Lessons From Buying a Car

Have you spotted any public relations lessons from purchasing a car?

1. Act quickly, but think it through. After browsing Craigslist for a while, we found our ideal car for a fantastic price about an hour away. Just like a public relations campaign necessitates responsive, well thought-out communication, a car purchase – especially from a website like Craigslist – requires thinking through the offer and making a quick decision.

2. Set realistic goals. What’s your dream car? What’s your budget? Just like you won’t find a 2015 Tesla for $5,000, your public relations efforts won’t result in millions of orders overnight. Think about your company’s resources and the campaign’s timeframe as you set realistic goals, just like you would consider your budget and the vehicles on the market as you car shop. Continue reading →