How to Make Your Digital Marketing Powerful with Infographics

By now I’m sure you’ve seen infographics online, but how can you use them effectively in your digital marketing? Today’s post breaks down exactly what they are, why they’re a useful tactic to get the word out about your business, how to create them and how to promote them. Keep reading for the details!

Infographics & Your Digital Marketing Plan

What is an Infographic?

I think Fission explains it well:

An infographic is a powerful tool that combines statistics and data into beautiful, humorous, or easily digestible images that you can easily post to various platforms to ensure the information you want to instill in readers is getting across as intended.

Why Use Infographics?

Image of an infographic about infographics.

Internet users respond well to visuals, which is why infographics are so great to include in your digital marketing strategy.

It’s no secret that internet users respond well to visuals; this is why infographics are so great to include in your digital marketing strategy. By combining fascinating facts with compelling images, your readers are much more likely to read and share your content. Here are some statistics that back this up:

  • High quality infographics are 30 times more likely to be read than text articles
  • 90% of information transmitted to the brain is visual
  • Visuals are processed 60,000 times faster in the brain than text
  • Infographics are 40 times more likely to be shared on social networks

This visual tool makes it easier for your company’s content to stand out amongst the noise, and for your readers to digest your message. Continue reading

Infographic: The Anatomy of a Strong Blog Post

See the full infographic below to create a strong blog post for your business!

See the full infographic below to create a strong blog post for your business!

We’re excited to introduce Three Girls’ newest infographic! How can you craft a blog post that’s compelling for both your readers and the search engines? This graphic breaks it down into a few sections for you:

  • The Title
  • The Content
  • The Format
  • The Images
  • Helpful Tools
  • Additional Tips

Want to learn more about how to include blogging as part of your company’s digital marketing strategy? Check out the full infographic below and contact us for a complimentary 30-minute consultation! Continue reading

Social Media Etiquette and Rules to Follow [Part 2]

Understanding the rules and etiquette guidelines of social media can make or break the success of your company. A poorly managed profile can make your business look careless and like you are not interested in your followers.

Last month, inspired by the recent craze of Pokémon Go, I gave you social media etiquette rules and guidelines for Facebook, Twitter and Instagram. While these are three of the most popular social media platforms, there are still many more out there. Keep reading for more guidelines on social media and specific insights into Pinterest, LinkedIn and Snapchat. 

Important Social Media Do’s and Don’ts

How often does your small business engage in proper social media etiquette? So often, a brand will think they have a handle on social media but neglect their customers and engage in poor behaviors and habits. To avoid falling into social media traps, here is a list of do’s and don’ts to best represent yourself and company.

Social media pipeline.

Social media etiquette rules will help your brands reputation.

3 Do’s for Social Media Etiquette:

  1. Do Use A Cheery, Familiar Tone

No one wants to feel constantly bombarded with different advertisements. Use a natural, conversational tone when sending out posts. Customers respond more positively to a human tone, rather than just another ad.

  1. Do Initiate Customer Interactions

Social media is meant to be social! Include open-ended questions and ask for the opinions of your customers; they’ll love to be included in the conversation.

  1. Do Decide Who Your Brand Is and Be That Person

Don’t lose focus of who you are as a brand and company. Be consistent with the content, images and helpful answers so your customers can get a feel for who you are as a brand.

3 Don’ts for Social Media Etiquette:

  1. Don’t Put off Responding to Your Followers

Customers expect a fast reply when they write a comment or complain about you on social media. Reply in a timely matter and customers are more likely to recommend your brand to their friends and family.

  1. Don’t Only Talk About Yourself

Not everything needs to be about you! Follow the topics and trends your customers are interacting with and get involved. They’ll appreciate seeing a company they love sharing their interests.

  1. Don’t Lose Your Balance

There is a fine balance between posting too much and too little on social media. If you post too infrequently your content may never be seen, but overwhelming your fans’ news feeds is just as bad. Try posting a varying number of updates throughout the week to see which yields the highest rate of interaction.

Keep in mind these rules for social media as you begin your business’ Pinterest, LinkedIn and Snapchat accounts. Continue reading

7 Facebook Marketing Questions, Answered

Surely you’ve heard about the benefits of social media marketing to reach your brand’s target audience and generate customer excitement, which (hopefully) leads to sales. Using social media channels like Facebook to grab the attention of your customers is not a new idea, but first there are several things you should know in order to make these efforts successful.

social media marketing image

Do you have questions about Facebook marketing? Read on for the answers!

4 Things to Know About Social Media Marketing

  1. Different Networks = Differing Approaches:

    Social media marketing tactics aren’t all automatically the same on each of the major networks; you’ll need to take differing approaches depending on which network you’re publishing updates on. For example, Twitter updates should be short and sweet, while Pinterest updates rely heavily on graphics.

  2. Post Regularly:

    To develop a solid fan base on social media, it’s important to post new updates regularly. Whether you click “publish” weekly, daily or several times a day, be sure to remain consistent.

  3. Shareable Content is King:

    Shareable content includes updates that are timely, relevant to your audience’s lives, include videos and images, and aim to educate your fans; these types of updates are well-suited to sharing on social media. Think about the last video you shared with your friends on Facebook; was it a boring and stilted company announcement, or was it relatable and more humorous?

  4. Use Visual Content:

    The use of visual content is crucial to the success of a social media marketing campaign and for encouraging positive fan engagement. According to Inc., “81 percent of people only skim the content they read online.” Using visuals is an excellent way to catch their attention and encourage them to interact with your brand. You can use images to showcase your brand’s personality, from using colors consistent with your logo to choosing unique type fonts.

Continue reading

The Evolution of Social Media for Business

social media word cloud

Discover how social media has changed the marketing world.

When social media sites started popping up just over a decade ago, no one really expected these new kinds of forums to explode in the way they have. Over the years social media has evolved into so much more than just a way for friends to connect with each other. From early on there were businesses who took note of the possibilities that social media offered and used it to their advantage, paving the way for marketers today. As time has gone on, social media has established itself as a main source of communication between the public and businesses around the world. Follow along as we take a walk down memory lane for each platform, looking back on how it has changed the game for business and marked its permanency in social media marketing.

Twitter:

When Twitter first hit the online scene it was a way for people to share concise messages, containing a maximum of 140 characters, with groups of people in their following, taking after the SMS limits of text messaging. When it came to professional and business use, it was a free for all in the beginning in regards to growing a following. The number of followers you had was more of a measurement of your business’ success on the platform than the number of people who actually engaged with what you were saying. The more people you had following you, the more people would see your messages – or that was the hope anyway. Continue reading