Social Networks
Increasing Online Visibility
Given the current economic times, many businesses are looking for ways to increase sales without a large investment up-front, especially when they aren’t sure that investment will create the return they’re looking for. At Three Girls, we recommend pursuing editorial for this reason: it’s free. Sure, it takes a lot of time and persistence, but in the end, the placement isn’t something you need to pay for.
For businesses that have a small amount of money they can invest in advertising and are looking for increased online presence, we recommend an editorial campaign in conjunction with a Google AdWords campaign. Darren Dahl of the New York Times offered a nice explanation in his Small Business Guide: Read more
5 Tips to Manage Your Business’ Online Image – How to Respond to Review Sites Like Yelp
Inc. Magazine’s February issue included an article, “You’ve Been Yelped,” that chronicled small business owners’ experiences with positive and negative reviews on the popular business critique site, Yelp. As small business owners, it’s hard not to take criticism personally, but the article has a few points we all need to be aware of when managing our company’s online image (whether on Yelp or another public review site). Read more
Ads vs. Public Relations…What’s the Difference?
“Ads are the cave art of the twentieth century.” -Marshall McLuhan, author
How many times have you looked at an ad in a magazine or on a billboard and been skeptical of the product’s claims or reliability? Most consumers ignore ads or are wary of them. Great products fail to sell simply because there was no excitement built-up or market education, so expensive ads end up being a waste of money. Read more