The Powerful Marketing Strategies of ‘Lady Bird’ that Charm Millennials

How can inspiration from ‘Lady Bird’ help your marketing soar? Learn more here.

For as long as they’ve been made, coming-of-age films’ marketing has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut ‘LadyBird,’ which tugs at the tender heartstrings of all ages – teenagers, millennials and parents alike – detailing the life of a young woman in the transition from her senior year of high school into the early stages of adulthood.

The main character, self-proclaimed ‘Lady Bird’ spends the film battling the pressures of her homelife, love and friendships with the variety of dynamic characters, including her tough-as-nails mother, Marion McPherson. This honest interpretation of finding oneself has made a monumental impact for audiences and film critics, which has earned the movie one hundred percent on Rotten Tomatoes, and nominations for Best Picture from the New York Film Critics Circle, Independent Spirit Award for Best Screenplay, and fourteen other film award nominations so far.

So what made ‘Lady Bird’ such a success? The answer lies in the honesty of all the varying components of the film. From the cinematography to the fashion, nothing adhered to the traditional expectation of box office films, but instead remained ever-so- real. How did they do that? How is this a good marketing strategy? How is this essential to reaching out to millennials? How can you use this marketing strategy in your business? Keep reading for four lessons from the film you can apply to your company. Continue reading

How to Create an Effective PR & Marketing Strategy for 2018

How do you plan to market your business in 2018?

As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018?

Of course, we’re happy to help you come up with a comprehensive marketing plan for your business (contact us if you’re interested!), but if you’d like some advice to do it yourself, follow this convenient guide.

How to Create Your 2018 Marketing Plan

Step 1: Review 2017

Before you can figure out where you’re going, take a look at where you are. What were your goals from this last year? Did you achieve them?

Also think about the marketing strategies you used this past year. How did they work out?

If you didn’t have specific goals for this year, now is a great time to collect some baseline data, too:

  • Set up a Google Analytics account so you can measure your website traffic
  • Export and review analytics from your social media accounts so you have data saved showing your current numbers
  • Check your e-newsletter’s open rates and click through rates to make note of where they are now

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5 Valuable Marketing Resolutions for the New Year


50056574 - new year resolution, empty list. on wooden table

How are you saving money in 2018? See how I explain how to follow through on this marketing resolution.

As 2017 comes to a close, we look to the New Year with hope and excitement. You may have set your personal resolutions, but have you thought about marketing goals for your company? In 2018, you can strengthen your public relations efforts and see great results. You want to engage with your audience, build relationships and try something new. Below are five common personal resolutions, and how you can use them in your company’s public relations and marketing efforts in the coming year.

Marketing Resolution 1: Save Money

Is one of your New Year’s resolutions to save more funds for the future? It should be a priority for your business as well. Did you know blogging as a marketing tool costs 60 percent less than traditional methods? By adding blogging to your marketing plan, you can save money and gain visibility.

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How to Improve Your Writing Skills: 5 Words to Avoid

Improve your writing by removing these 5 words

Keep scrolling to learn how to improve your writing!

As important as proper punctuation is, editing your work for unnecessary filler words is essential. There are words we can eliminate from our writing in order to get the message across more clearly. Readers will have a stronger appreciation for your press releases and articles written with concise and powerful language. Here are 5 words to avoid when penning your next piece. Continue reading