5 Reasons You Need To Hire A Content Marketing Expert

5 Reasons You Need To Hire A Content Marketing Expert

When it comes to your business’ marketing strategy, one of the best investments you can make is hiring a team of expert content creators and managers. Why is content marketing so important? As Lyfe Marketing explains: Content marketing’s conversion rates are about six times higher than any other digital marketing tactics. 61 percent of U.S. […]

Effy Says… Create Engaging Content!

Effy Says… Create Engaging Content!

Is your business using paid social media ads?? If so, great! Usually, paid ads run for multiple days – sometimes even several weeks. So after you plan your ads, have you thought about what comes next? Once new fans have seen your targeted ads, they’re likely interested in your brand or product and will visit […]

Effy Says… Include A Call-To-Action

Effy Says… Include A Call-To-Action

When you’re creating content to share on your business’ social media channels, do you ever think about your viewers’ next step? At the end of your next post, try directing your fans to your website or blog to gain website traffic.  By including a call-to-action, you are ultimately turning your simple social media post into […]

How To Keep Your Content Relevant And Engaging

How To Keep Your Content Relevant And Engaging

Whether it be by careful consideration or a lucky break, discovering content that your audience goes crazy for is always to be celebrated. However, it’s important to understand that while a specific content marketing piece worked at that time and for a particular audience, it may not be as popular the second time around.. The […]