Social Networks
Five Proofreading Tips
When promoting your company through written word, it is extremely important to pay close attention to detail – especially spelling. Consumers often choose between competing businesses based on the text of the website, brochure(s) or other written collateral. Read moreMust-Read Marketing Articles
Here’s another round-up of five must-read marketing articles from around the web. Keep reading for three fun bonus articles, too!- Twitter 101: The 4 Tenets of Building A Twitter Following http://bit.ly/clLRLF – It takes a long time to build up a solid Twitter following. So how do you do it? This article provides 4 suggestions, including “Do Be Interesting” and “Do Be Patient.” Read more
How Social Media Has Changed PR
Our own Erika Taylor Montgomery was featured on the Pro & Content podcast this week! She shared her insights regarding how social media has changed PR and her opinions on the “traditional press release.”
Tune in here: http://bit.ly/aK1Onh.
5 Fun Articles
There’s a lot of great content out there. Here are 5 fun articles from around the web we found over the past couple of weeks:
- When to use i.e. in a sentence http://bit.ly/ci1mBl – The Oatmeal put together this fun, illustrated explanation of when i.e. should be used in a sentence. Read more
5 Tips for Writing to Close a Sale
Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate. Mary Cantando has compiled this terrific list of tips for how to go about writing when you want to close a sale.
Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, you could be losing sales.
Al La Carte PR: Customized Virtual Press Kit
At Three Girls, we focus on helping the little guy: small- and medium-sized businesses that need PR the most, but often can afford it the least. While we do offer comprehensive Public Relations campaigns, we understand that not all companies are ready or have the resources to invest in an All-Inclusive campaign, which is why we offer a variety of Al la Carte PR Services to fit the needs of almost any budget.
The first element of any successful Public Relations project is a Virtual Press Kit. With instant access to information and high-resolution images, these media-friendly pages provide the 5 W’s (Who, What, When, Where, Why & How) in a format their familiar with. Read more
Best-Kept Marketing Secrets
Small Business Trends posted an article about the Best-Kept Marketing Secrets last year, and the advice still stands. From Relationship Marketing and Strategy to Messaging and Online Marketing, these secrets are chock-full of solid advice. Here are a few of our favorites:
“Don’t be afraid to give stuff away, whether it be helpful articles, lists of resources, credit to your peers, or a little something extra to your clients. Be generous.”
- Rachelle Matherne, Five by Five PR www.fivebyfivepr.com Read more
Increasing Online Visibility
Given the current economic times, many businesses are looking for ways to increase sales without a large investment up-front, especially when they aren’t sure that investment will create the return they’re looking for. At Three Girls, we recommend pursuing editorial for this reason: it’s free. Sure, it takes a lot of time and persistence, but in the end, the placement isn’t something you need to pay for.
For businesses that have a small amount of money they can invest in advertising and are looking for increased online presence, we recommend an editorial campaign in conjunction with a Google AdWords campaign. Darren Dahl of the New York Times offered a nice explanation in his Small Business Guide: Read more
Your Packaging is Your Brand
A lot of small business owners & entrepreneurs don’t realize that the way a product is packaged represents their company as much as they and their employees do. When someone orders your product online, do you think about the presentation when they open it?
At Three Girls, we work with our clients to create Sample Packages that will impress the media because if a journalist isn’t impressed, why would they tell their readers to buy one? The same is true of customers – if they aren’t impressed, why would they tell their friends and family to buy one? Why would they come back and order from you again? Packaging can’t make a bad product good, but it can help a good product receive more attention and build brand awareness. Read more