Reputation Management

How do you “Shake it Off?”

How do you “Shake it Off?”

If you haven’t heard, Taylor Swift released her new album, 1989, this Monday. You may or may not like her, but chances are you’ve seen her on a talk show or at least heard her single, “Shake If Off.” While not a particularly deep song, this song proves to be an anthem for young fans who are letting go of the haters and negativity. Whether you’re 15 years old or have 15 years in the business, you may have experienced your share of hard times and bullies. Let’s take a second and learn a few lessons from Ms. Swift’s lyrics.

3 Lessons From Shake It Off
Continue reading

Pitch Perfect: Tips for Sending Pitches to Journalists

3G.Blog.IMAGE.PitchPerfect.10.24.2014Developing and distributing the perfect press release and/or pitch is vital to securing media coverage. From creating successful media lists to following up with sample requests, having a solid editorial media campaign is possible with a great press release that captures attention when sending pitches to journalists. Check out these tips to make your next media pitch perfect! Continue reading

4 Social Media Mistakes


Social media is a great way to boost your company’s branding. With platforms such as Facebook, Instagram and Twitter gaining more popularity than ever, it can be easy to have a few errors that prevent you from having success. Be sure to avoid these common social media mistakes and you’ll be a hashtag rock star in no time!

4 Social Media Mistakes to Avoid  Continue reading

5 Common Blogging Mistakes

Avoid these common blogging mistakes.

Managing a blog can be a rewarding professional experience. The ability to share news, photos and opinions in one place is one of the greatest technological advances in the public relations industry to date. Whether you’re a successful internationally-known fashion blogger or a stay-at-home mother sharing recipes and parenting tips, chances are there’s been a bump or two in the road of your blogging journey.

5 Mistakes Bloggers Make (And How to Avoid Them) Continue reading

What to Include in Your Press Release

Do you have a new product or service you can’t wait to spread the word about? Write a press release.


Photo Courtesy of: Niuton may via Flickr








Press releases come in handy when you want to share your story with the public via the media. It’s important to write a press release when you have something new to debut because it’s a format reporters are comfortable with. A good press release in the proper format should be compact and easy to digest. Here are some items to include when writing a press release to really make your story shine.

Continue reading