Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, research shows email marketing is extremely effective. As this infographic explains:
Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.
66% of consumers have made a purchase online as a result of an email marketing message.
40% of B2B marketers rated the leads generated by email marketing as high quality.
How effective is your company’s content marketing?
Is content marketing part of your public relations plan? If you blog for your business, manage your company’s social media accounts (such as Facebook or Google+) or send out an e-newsletter, then the answer is yes!
How can you be sure each piece of content you create for your company is high quality? SEMrush recently hosted a Twitter chat about just this subject, and I thought several of their points were especially helpful! Continue reading →
During the holiday seasons, businesses come up with creative and festive commercials to entice shoppers to buy their products. One of the most successful holiday campaigns has been from Honda. The Twitter account for Honda was recently taken over by cartoon villain Skeletor, who proved he knew how to handle a social media account. Here are three lessons in social media from the SkeleTakover. Continue reading →
Making a resolution is a great way to kick off the New Year with a boost of motivation. While some might consider living a healthier lifestyle or cutting back on sugar, giving your public relations campaign a makeover could be a great resolution for your small business. Whether you’re new to social media or a media rock star, check out our tips to make the most of your public relations strategies in 2015! Continue reading →
Taking a break from work during the holiday season can be one of the best ways to refresh and unwind before ringing in the New Year. If your small business uses social media to reach out to customers, be sure to avoid neglecting accounts during the holidays by using social media aggregators and monitoring tools. Then up your game by learning more about social media management during your holiday break and make the most of your next vacation! Continue reading →