Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one of the greatest entertainers in modern times.
3 Public Relations Tips from Beyoncé
1. Keep It Simple: When Beyoncé dropped her newest album in 2013 she did it in a way no one expected: silently and overnight. Late-night iTunes users were surprised to see a new album from Beyoncé available for purchase after no press or publicity was used prior to the debut. The results? The world freaked out and Queen Bey experienced one the most successful moments of her entire career. Sometimes it can pay to keep your PR simple,let the product or service speak for itself and a loyal audience will follow. Continue reading