PR Lessons from Beyoncé

Public relations lessons from Queen Bey

Public relations lessons from Queen Bey

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one of the greatest entertainers in modern times.

3 Public Relations Tips from Beyoncé

1. Keep It Simple: When Beyoncé dropped her newest album in 2013 she did it in a way no one expected: silently and overnight. Late-night iTunes users were surprised to see a new album from Beyoncé available for purchase after no press or publicity was used prior to the debut. The results? The world freaked out and Queen Bey experienced one the most successful moments of her entire career. Sometimes it can pay to keep your PR simple,let the product or service speak for itself and a loyal audience will follow. Continue reading

How to Deal With Stress

How do you deal with stress?

How do you deal with stress?

There may only be 24 hours in a day, but you need 26. Between work tasks, home projects, and everything else that comes your way, life can get stressful very quickly. If you are overwhelmed and struggling at work, most every aspect of your life suffers and it’s hard to manage anything. Dealing with stress is unavoidable and a necessary evil we must learn to live with; it does not have to ruin your life. With a little extra time and effort, you can learn to be stress’ boss and live and work the best you can.
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LinkedIn Groups: 3 Tips to Help Your Business

LinkedIn is a powerful tool to make connections and grow your business.  Setting up a LinkedIn profile is a good first step, but there’s more you can do to increase exposure.  LinkedIn groups are an underutilized feature of the social media site.  With this in mind let’s take a look at some ways LinkedIn Groups can be used to help your business.

LinkedIn Groups are a great way to grow your business

LinkedIn Groups are a great way to grow your business

1. Find Your Customers

Join the groups your customers frequent.  Be careful, LinkedIn is pretty clear on what you can and cannot do in a group.  Direct sales pitches are generally frowned upon.  However, you can use a LinkedIn Group to engage your clientele.  You do this by creating content that matters to the group.  This not only builds relationships but also boosts your credibility. Continue reading

Public Relations: 4 Tips from the Military

Enhance your PR campaign with military traditions!

Enhance your PR campaign with military traditions!

The military might not be the first thing that crosses your mind while thinking about public relations, however there could be wisdom from men (and women) in uniform that can be applied to maximize the return on investment from a public relations campaign, Managing public relations involves monitoring large amounts of data and information, in addition to keeping basic practices such as timeliness and cleanliness. Read on to learn 4 tips from the military to apply to your next public relations campaign!

Public Relations & Military – 4 Tips to Maximize ROI

1. Don’t Be Tardy: Timeliness is vital to producing maximum return on investment in a public relations campaign, just as being on time is important to military functions and practices. Social media and blogs should be posted at ideal times to reach the maximum amount of audience members during peak usage times.  Continue reading

Professional Image: 4 Royal Public Relations Tips

Public relations + royalty = loyalty!

Public relations + royalty = loyalty!

“We’ll never be royals,” crooned pop-singer Lorde in her smash hit “Royals” that debuted in 2013. While the song was an international hit, there might have been a chance that Lorde got wrong, and maybe we can all be royals with a little bit of luck and great public relations guiding our professional image. Creating a brand that is elegant and sleek is as important as promoting it in the same manner. Are you seeking to develop a brand that is reminiscent of luxury and royalty? Check out these tips on how to be a public relations princess (or prince!)

Public Relations: 4 Tips for Royal Success

1. Be Royal: Before you call yourself royalty, you must first decide for yourself that you are, in fact, a royal. This means developing logos, social media and blogs that are written from a royal prospective and that follow the professional image being presented through public relations efforts. Consider the diction, colors, shapes and layout of digital media when creating messages so that they remain consistent and effective for your small business to reach your target audience. Continue reading