Do you know how to choose a public relations agency for your business?
It is imperative for a small business to do its research before making a decision that could potentially affect it. It is no different when it comes to finding the right public relations agency. After all, you are not just hiring another service; you are hiring a business partner. Here are some of our top tips for finding the right public relations agency to fit your needs.
Start within. Taking a look at your business is the first order of things. Before going on the hunt, a business must know where they stand and understand the difference between wants and needs. Every small business owner would like to get more exposure and increase sales, but what does your business really need? Maybe it needs to Continue reading →
When faced with a public relations crisis, here’s an example of what NOT to do.
Do you have a crisis management plan? Want an example of what NOT to do when it comes to a public relations disaster? Amy’s Baking Company, recently featured on the TV show Kitchen Nightmares with Gordon Ramsay, pretty much did everything you want to avoid when it comes to PR and customer service. You can see clips and read the full story at Eater.com, but to sum it up:
Amy and Samy Bouzaglo — owners of Amy’s Baking Company in Scottsdale, Arizona — blamed everyone for their troubles, including “haters” and “bloggers,” but not themselves. The owners did not give service staff tips (pocketing the money instead) and admitted to having fired over 100 employees in less than a year. Said Ramsay: ‘After about 100 Kitchen Nightmares, I met two owners I could not help, it is because they are incapable of listening.’”
What happened then? They took to social media! Buzzfeed shares their embarrassingly terrible Facebook posts, including:
Samy and I will stand strong through the oppression that has been thrown at us. We ask that our supporters keep us in their prayers, through this rough and unjust time in our lives. Thank all of you, and thank God. We will not bend to the will of these haters and sinners. Continue reading →
Social Media platforms are popping up left and right, and while there is value in all social media networks, it can be confusing for leaders to determine which should be included or amended into a marketing or business strategy. With the hundreds of apps and social media platforms currently in practice, it would be impossible to delve into each and every one, but today, in part 1 of this multi post series, we look into one of the newest additions to the social media family and learn ways in which business leaders can utilize Vine videos within their business strategy. Continue reading →
“Every little thing counts in a crisis” – Jawaharlal Nehru.
Whether it was their mistake or not, some of the greatest businesses have had a major crisis. Putting a crisis management plan in action is a place no business wishes to be in, so what do you do when the pressure is on? Here are a few tips to help build a solid crisis management plan.
Act fast. Everyone can make a mistake and businesses are not excluded. The most vital part of any crisis management plan is to act as quickly as possible. In today’s social media world news travels faster than ever and every second counts. Business Week says, “If the company’s voice isn’t heard in the first 24 hours of a crisis—preferably the first six hours—you’re dead.” Continue reading →
Does your company know how to get and retain Facebook fans?
With over a billion users, you or someone you know probably has a profile on this social network. With this being said, Facebook offers businesses a great way to grow their brand. However, companies need to be aware that a profile is different than a Facebook fan page (check out one here made by Coca-Cola). Businesses have fan pages, individual people have profiles.
A Facebook fan page allows your business to gain Facebook fans. So what are the steps in creating an amazing page? This post will explain, giving your business the tools needed to impress the public and gain Facebook fans. Continue reading →