Three Girls CEO Erika Montgomery’s Interview With RebatesZone

Three Girls CEO Talks About What It Takes to Run A Company

Three Girls' CEO, Erika Taylor Montgomery

Three Girls’ CEO, Erika Taylor Montgomery

Three Girls Media founder, CEO and Chief Publicist was interviewed by RebatesZone about the challenges of starting a new business, what it takes to stay motivated and find success, the importance of networking and advice to new entrepreneurs. Here’s what she had to say! You can also find the original post on


PR Professional to running a PR Company: Our interview with Erika Montgomery

Many entrepreneurs have personal reasons for starting a new business. However, the reason most quoted is to be your own boss, to have a better balance between work and life. This is how it all began for Erika as well. She just wanted to spend more time with her son. Obviously, setting up an entrepreneurial business takes time and effort, but she has been able to achieve a success in both.

So, we got in touch with Erika Montgomery from and asked her about the reasons behind her success, especially through the turn down back in 2008-09.

First of all, please accept our felicitations on catering to the need of small businesses, when most of the organizations were after the big ones. You launched back in 2005, and we believe that your story has a lot to offer the new entrepreneurs just making the leap.

You have said in prior interviews that when you started the company you had no knowledge of running one. We know it can be tough. But, what were the factors that kept you moving forward in the trying time?

Even though I didn’t have any business experience when I started, I think it was my determination to have better work/life balance than I had when I was working for other people that kept me going and striving to learn everything I could about running a successful business. Spending quality time with my son was a huge priority and something that I didn’t get a lot of opportunity to do when I was working for others.

What was the biggest difficulty that you faced and how did you overcome it?

Without question the biggest difficulty I faced was the economic crash in 2008. My clients didn’t have the resources to renew their campaigns and new business was incredibly hard to come by as marketing/PR is usually the first expense companies drop if they have a financial hardship.

To overcome it I completely revamped how Three Girls Media offered our services. Instead of pre-set comprehensive PR and social media packages, I moved to an a la carte model and allowed my customers to purchase just the one or two services that they really needed. I also started to offer payment plans instead of one lump payment. Those changes helped us survive the economic downturn and still serve us really well today.

Networking takes an important role in setting up any business. Do you agree? What is your take on it?

Networking was incredibly important to me when I started Three Girls Media. Attending networking events not only gave me access to other entrepreneurs I learned a great deal from, but it also opened up speaking engagements that led to consultations, which ultimately resulted in new business.

I recommend joining a couple of different networking groups in your area. The Chamber of Commerce in your town is a good place to start looking for groups to network with.

You had a PR background, however, many new entrepreneurs are actually very shy people with brilliant ideas, what would be your advice to them?

If you’re too reserved and shy to promote your business, hire someone to do it for you. I think a common mistake new entrepreneurs make is that they don’t dedicate any resources to marketing. They think that just because they’ve opened shop that business customers will automatically come. It really doesn’t work that way. Whether you hire a sales rep or a marketing firm like Three Girls Media, you need to spread the word about your business in as many ways as possible.

Lastly, what do you think is the most important aspect of entrepreneurship?

My motto as an entrepreneur is Never Give Up! Launching and running your own company you’re guaranteed to run into challenges, whether your business is 1 year old or 10 years old. If you throw in the towel every time you’re faced with a difficult situation you’re destined to failure. However, if you keep striving to overcome the hardships you face you’ll not only improve the chances for business success, but you’ll also learn a lot along the way, making you and your company stronger in the long run.

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies when writing a pitch to the media, and how you can fix them.

Are you making any of these mistakes when email pitching?

Are you making any of these mistakes when email pitching?

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

  1. You Hog the Spotlight

While you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of writing it all about you. Instead of touting all of the business or brand’s recent accomplishments and introducing their great new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them and you’ll be more likely to catch their attention.   Continue reading

4 Social Media Marketing Tips From a Virtual Facebook Party

Don't miss these 4 social media marketing tips!

Don’t miss these 4 social media marketing tips!

Today’s blog post shares 4 social media marketing tips I recently put into action and was rewarded for!

A couple of months ago one of my friends from high school (Becky) became a Jamberry consultant and hosted a virtual Facebook party promoting fun, stylish fingernail wraps. I’d heard of them but hadn’t tried them out, so I ordered a few different varieties.

After being really happy with my new Jamberry nail wraps, I posted a picture on Facebook, and all of a sudden I had a few friends that sounded interested, so I decided to host my own virtual Facebook party. I had so many friends order during the party that for the cost of about 4 more designs, I was able to get 16 different styles! Why was my party so successful? Keep reading to find out. Continue reading

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What YouTube channels are you subscribed to?

What YouTube channels are you subscribed to?

YouTube is currently the second largest search engine in the world and the number of searches are only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers is now the sought after place to solve life’s daily problems. One of my personal favorite channels on YouTube is Heidi Powell’s. Heidi and her husband Chris are super trainers who work on Extreme Weight Loss and provide health and fitness tips on her channel. After exploring and using her site, I noticed 3 things that she did well and how you can learn from the site. Continue reading

[Pitching Tips] 4 Strategies for Approaching Bloggers

This post shares pitching tips for approaching bloggers. Individual voices can be very effective at spreading your message to their wide audience and there is no reason to discount this section of the media. Bloggers can have the quickest turnaround time on writing stories and they should be approached differently than magazine editors or newspaper columnists. Here are four pitching tips and strategies for approaching bloggers.

This is a picture of a hand throwing a baseball.

This post shares tips for pitching to bloggers.

[Pitching Tips] 4 Ways to Approach Bloggers

  1. Read Their Last Five Articles

It may be a no-brainer to read the blog of the influencer you plan to pitch, but many people miss this step. Take the extra time to skim the last five articles the blogger wrote to get a feel for their audience and niche. You should also pay attention to the dates of these articles; you don’t want to pitch a blogger who hasn’t written anything for a few months (or years!) Continue reading