Social Media Marketing: The Benefits & Tools to Execute a Campaign

Social media marketing has quickly become one of the most necessary forms of marketing since 2014, when many experts agree the trend began. To young entrepreneurs, engaging in social media marketing is a no brainer and is a must in their minds. Older small business owners, on the other hand, may not understand the value and relevancy of social media marketing. Keep reading to not only understand the benefits of social media marketing, but to also learn which tools can help you find and schedule content for a successful campaign.

Social media marketing is an important part of small business success.

Social media marketing is an important part of small business success.

Benefits of Social Media Marketing

Customers not only expect a business to have a Facebook page, but they base whether or not they’ll go to a store (in person or online) based on the company’s social media standing. A recent study by G/O Digital found that shoppers like to study the Facebook pages of businesses before they go out. Finding out information about the business they are looking into is essential to their purchasing decisions. The study also found that buyers are also more likely to commit to a purchase based on positive reviews on Facebook feeds.

Social media marketing extends past Facebook, all the way to Twitter, Instagram, Pinterest and many others. While your business doesn’t need to be on every single platform, it is important to have strong presence and complete profile on whatever site or sites you choose. Take a look at a list of Top 10 Benefits of Social Media Marketing according to Forbes: Continue reading

[Social Media] Tips for Using Hashtags for your Business

Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers.

Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers.

Adding hashtags in your company’s posts on platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to learn about or talk about your brand. Many business owners don’t know how to use hashtags to make the most of their social media updates. Here are some tips to help you use them effectively.


6 Common Hashtag Questions


  1. What is a hashtag? A hashtag is simply the pound symbol (#) in front of the word, words or phrase you are categorizing your topic into. Common trends that are sorted using a simple hashtag could be #Gift or #Shopping.
  2. How do I enter the conversation? Figuring out what hashtag is the best fit for the topic you are trying to write about can be hard. Thankfully, there are quite a few websites designed to follow trends and help users identify them.,, or are good options to find real-time information on hashtags and conversations with lots of traction.
  3. How do I use multiple words? Many categories have hashtags with multiple words in them such as #ThrowbackThursday or an event name like #MarchMadness. When using multiple words in your hashtags, capitalize the first letter of each new word to make it easy for your readers to identify what you are saying.
  4. Can I make my own? Absolutely! Creating your own keywords for your customers and followers to use is a great way to spread the word about your business or event. Create a few keywords like your business name or a unique, catchy phrase and share them with your followers to use when they mention you. This can also be a great way to get customer feedback about a new product or service and gain valuable insight.
  5. Is it okay to use more than one? The answer is yes, but up to a point. The most you’ll want to use per post is three because research shows engagement actually declines when 4 or more are used. Not sure what else to add? The site Hashtagify.Me is a great way to find hashtags related to any word or phrase you want to use.
  6. Should I only use hashtags on Twitter? Even though Twitter is the birthplace of hashtags when it comes to social media, using your hashtags across all of your channels will establish consistency. Many social media platforms, including Instagram, Facebook and Google+, have integrated the use of hashtags to allow your followers to easily identify you. However, how hashtags are used on the platforms varies slightly.

Continue reading

The Obama’s and Social Media: Reflecting on 2008 and Beyond

Social media made a huge impact in the 2008 election.

Social media made a huge impact in the 2008 election.

Now that it is officially 2016 and November is quickly approaching, it is time to start thinking about a new President of the United States. I’m sure you are all well aware that a new election season is in full swing, from tense debates to off-color humor, this 2016 political season is sure to be one to remember – fondly or not… Before there were hand jokes and candidates selling steak, there was a Senator from Illinois looking to make a change and pushing hope in 2008.

From the campaign trail to the Oval Office, social media has been at the forefront of Barack Obama’s ability to reach and connect with his audience, fans and voters. Though Mr. Obama has done well for himself, his wife, Michelle Obama has mastered the art of social media herself. Keep reading to see how social media played a role in the 2008 election and how both Mr. and Mrs. Obama have used the different platforms expertly while in the White House.

Social Media & the 2008 Election  

In 2008 when then Senator Barack Obama was running for president, Facebook was a mere four years old and MySpace was still a legitimate and relevant way to connect with friends and share information. At the time, you may have heard about “social networking” or “social media” and thought it wasn’t for you because that’s where high school and college aged students were spending their time. Who needs to be poked anyway? Though you may have dismissed Facebook, there was one man who did not: Barack Obama.

Unlike the McCain/Palin ticket, Obama/Biden had the unprecedented support of young people. Not only were young voters getting involved with politics like never before, they were being reached out to like never before.

The New York Times reported, “Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.”

Not only did the Obama campaign utilize social media to reach out to supporters, social media also changed the way politics were discussed, reported and even how debates ran. US News explained, “During the presidential campaign, [Facebook] launched its own forum to encourage online debates about issues. Facebook also teamed up with ABC for election coverage and political forums and CNN teamed up with YouTube to hold presidential debates.”

Many have called the 2008 process the “Facebook Election” because of the insurmountable advantage it gave Obama over Senator John McCain. Not only was McCain behind in the polls, he also fell behind in social connections on Facebook and MySpace. As Bloomberg News reported, “The Democratic Presidential candidate grabbed almost 1.5 million ‘friends’ on leading social networks Facebook and MySpace… while Senator McCain who locked up the Republican nomination, has 203,348 supporters on the two dominant social networks.”

Roughly 1.3 million social media users made up the difference between their connections on social media; it’s not hard to see why the youth vote made such an impact on the Obama campaign over John McCain’s efforts.

After Barack Obama dominated the 2008 election with the help of social media, he also continued to use it to his advantage from 1600 Pennsylvania Ave.

The President of the United States

President Barack Obama may be known for many things, but in terms of social media, he may be best known for being accessible. He has found himself on many popular sites, YouTube channels and web series. Here are three ways Barack has used social media to his advantage while in the White House.

President Barack Obama is using social media to reach young voters.

President Barack Obama is using social media to reach young voters.

3 Unique Social Media Platforms Used by the President

  1. Reddit

In 2012, while up for re-election, the incumbent went to the Reddit offices and sat down for an Ask Me Anything (AMA) session. Over 22,000 comments and questions were left for him to answer, 10 of which he chose. Though many senior aides did not want the President going to Reddit, his campaign believed it was important, “Because a whole bunch of turnout targets were on Reddit.” It’s important to know where your audience is and to be there. Continue reading

Three Girls CEO Erika Montgomery’s Interview With RebatesZone

Three Girls CEO Talks About What It Takes to Run A Company

Three Girls' CEO, Erika Taylor Montgomery

Three Girls’ CEO, Erika Taylor Montgomery

Three Girls Media founder, CEO and Chief Publicist was interviewed by RebatesZone about the challenges of starting a new business, what it takes to stay motivated and find success, the importance of networking and advice to new entrepreneurs. Here’s what she had to say! You can also find the original post on


PR Professional to running a PR Company: Our interview with Erika Montgomery

Many entrepreneurs have personal reasons for starting a new business. However, the reason most quoted is to be your own boss, to have a better balance between work and life. This is how it all began for Erika as well. She just wanted to spend more time with her son. Obviously, setting up an entrepreneurial business takes time and effort, but she has been able to achieve a success in both.

So, we got in touch with Erika Montgomery from and asked her about the reasons behind her success, especially through the turn down back in 2008-09.

First of all, please accept our felicitations on catering to the need of small businesses, when most of the organizations were after the big ones. You launched back in 2005, and we believe that your story has a lot to offer the new entrepreneurs just making the leap.

You have said in prior interviews that when you started the company you had no knowledge of running one. We know it can be tough. But, what were the factors that kept you moving forward in the trying time?

Even though I didn’t have any business experience when I started, I think it was my determination to have better work/life balance than I had when I was working for other people that kept me going and striving to learn everything I could about running a successful business. Spending quality time with my son was a huge priority and something that I didn’t get a lot of opportunity to do when I was working for others.

What was the biggest difficulty that you faced and how did you overcome it?

Without question the biggest difficulty I faced was the economic crash in 2008. My clients didn’t have the resources to renew their campaigns and new business was incredibly hard to come by as marketing/PR is usually the first expense companies drop if they have a financial hardship.

To overcome it I completely revamped how Three Girls Media offered our services. Instead of pre-set comprehensive PR and social media packages, I moved to an a la carte model and allowed my customers to purchase just the one or two services that they really needed. I also started to offer payment plans instead of one lump payment. Those changes helped us survive the economic downturn and still serve us really well today.

Networking takes an important role in setting up any business. Do you agree? What is your take on it?

Networking was incredibly important to me when I started Three Girls Media. Attending networking events not only gave me access to other entrepreneurs I learned a great deal from, but it also opened up speaking engagements that led to consultations, which ultimately resulted in new business.

I recommend joining a couple of different networking groups in your area. The Chamber of Commerce in your town is a good place to start looking for groups to network with.

You had a PR background, however, many new entrepreneurs are actually very shy people with brilliant ideas, what would be your advice to them?

If you’re too reserved and shy to promote your business, hire someone to do it for you. I think a common mistake new entrepreneurs make is that they don’t dedicate any resources to marketing. They think that just because they’ve opened shop that business customers will automatically come. It really doesn’t work that way. Whether you hire a sales rep or a marketing firm like Three Girls Media, you need to spread the word about your business in as many ways as possible.

Lastly, what do you think is the most important aspect of entrepreneurship?

My motto as an entrepreneur is Never Give Up! Launching and running your own company you’re guaranteed to run into challenges, whether your business is 1 year old or 10 years old. If you throw in the towel every time you’re faced with a difficult situation you’re destined to failure. However, if you keep striving to overcome the hardships you face you’ll not only improve the chances for business success, but you’ll also learn a lot along the way, making you and your company stronger in the long run.

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies when writing a pitch to the media, and how you can fix them.

Are you making any of these mistakes when email pitching?

Are you making any of these mistakes when email pitching?

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

  1. You Hog the Spotlight

While you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of writing it all about you. Instead of touting all of the business or brand’s recent accomplishments and introducing their great new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them and you’ll be more likely to catch their attention.   Continue reading