What to Include in Your Press Release

Do you have a new product or service you can’t wait to spread the word about? Write a press release.


Photo Courtesy of: Niuton may via Flickr








Press releases come in handy when you want to share your story with the public via the media. It’s important to write a press release when you have something new to debut because it’s a format reporters are comfortable with. A good press release in the proper format should be compact and easy to digest. Here are some items to include when writing a press release to really make your story shine.

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Mobile Marketing

DeathtoStock_Wired10Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. As the world awaits the debut of the newest iPhone 6, it’s clear that people fell in love with multipurpose phones and never looked back. Mobile marketing is essential to reach target audiences of any age or background, as cell phone users can range from school-aged children to tech-savvy seniors. Get the most out of your advertising by reaching out to customers through the one thing they’re all likely to have: cell phones.

Cell Phones are the New Billboard

Photo Sharing: Whether you chose Instagram, Twitter, Vine or another favorite photo-sharing application, it’s vital to be visual with your mobile marketing campaign. Be sure to keep the photo sharing legal by using photos that are available for usage and not protected by licensing that prohibits the photo from being shared.

Text messages: Most businesses encourage their customers to sign up for their newsletter mailings or emails. If your small business is having a hard time increasing open rates on newsletters, consider reaching out to customers in a more personable way with text messages that can act as advertisements for limited-time specials or offers.

Awesome Apps: It seems like nearly every week brings a new “it” app that everyone is fired up about. Apps tend to catch on when they are offered for download free of charge, and this is possible because app developers can sell advertising to support their app financially. Consider paying for advertising space in the mobile realm by partnering with an emerging app and watch your customer base grow!

Creating an advertising plan that doesn’t include a mobile marketing aspect could reduce the return on investment. Be sure to focus on your target audience and where they might be more likely to be…tapping away on their cell phones. Whether it’s a simple text message with a special offer or a full Instagram campaign, when it comes to modern marketing, keeping it mobile will help ensure awesome results!

Photo Credit: Death to the Stock Photo

Three PR Lessons from Sesame Street

One of the most important parts of public relations involves staying in the top of your audience’s minds. Staying relevant for over 45 years is one thing that Sesame Street has done best. Public relations can take a few lessons from Sesame Street by applying some of the elements of its well-strategized evolution to important tenants of public relations. Here are 3 PR lessons you can take from PBS Kids’ Sesame Street and its characters.


Elmo, a character from Sesame Street.

  1. Capture the Attention of Your Audience

Sesame Street’s goal was to captivate the attention of children in order to teach them. The same is true for public relations. In order to teach your audience about your product or service, you need to hold their attention in a captivating way. Knowing your audience is the first step to being able to hold their attention and spread your message.

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PR Lessons from Beyoncé

Public relations lessons from Queen Bey

Public relations lessons from Queen Bey

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one of the greatest entertainers in modern times.

3 Public Relations Tips from Beyoncé

1. Keep It Simple: When Beyoncé dropped her newest album in 2013 she did it in a way no one expected: silently and overnight. Late-night iTunes users were surprised to see a new album from Beyoncé available for purchase after no press or publicity was used prior to the debut. The results? The world freaked out and Queen Bey experienced one the most successful moments of her entire career. Sometimes it can pay to keep your PR simple,let the product or service speak for itself and a loyal audience will follow. Continue reading

How to Deal With Stress

How do you deal with stress?

How do you deal with stress?

There may only be 24 hours in a day, but you need 26. Between work tasks, home projects, and everything else that comes your way, life can get stressful very quickly. If you are overwhelmed and struggling at work, most every aspect of your life suffers and it’s hard to manage anything. Dealing with stress is unavoidable and a necessary evil we must learn to live with; it does not have to ruin your life. With a little extra time and effort, you can learn to be stress’ boss and live and work the best you can.
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