“I wanna be a rock star.” – Nickelback
An early 2000′s song turned many of my friends and me into rock star wannabes who blasted Nickelback from our high school cars’ speakers, screaming for life to become easy. While Nickelback certainly succeeded at creating a hit song fairly quickly, it’s important to remember that a rock star life isn’t all it’s cracked up to be. The same can be said about a killer social media presence. While we all wish we could have a “credit card that’s got no limit” to create viral content, the truth is that it requires a little work to become a true social media rock star.
Are you a social media rock star?
3 Tips to Develop a Rock Star Social Media Strategy
1. It’s better to be really good at one social media site than so-so at many.
An amazing band doesn’t sound good because it has a bunch of somewhat talented artists. Paramore has an incredible drummer, Yellowcard stands out with its Seattle-born violinist and Avenged Sevenfold has Synster Gates, master of the guitar. In order to be a true rock star on social media, you have to become a master of the social media channel that will make the most sense for your company and allow you to exercise your talents the most. Managing one social media channel, such as Facebook, requires consistency, engagement, creative content and research. Continue reading