How can your business use PR during Pride Month?
The celebration of Pride Month and marriage equality continues throughout the world this June to celebrate the work and accomplishments of the LGBT community. The annual festivities have even inspired some companies to voice their support for the LGBT community using groundbreaking public relations strategies. Using innovative tactics to celebrate Pride Month pays off too. Marketing to the LGBT audience produces a substantial ROI compared to traditional public relations campaigns, in addition to advocating for diversity and civil rights. Here are three examples.
3 Examples of Public Relations with Pride
1. Starbucks: The Seattle-based coffee company raised a Pride flag above their headquarters to honor the 40th anniversary of Seattle Pride. This clever public relations tactic conveys the company’s dedication to marriage equality in the community in an authentic and public manner. The installation of the flag resulted in significant media coverage due to the flag being the largest of its kind in Seattle.
2. Google: The clever search engine gurus at Google integrated search engine optimization into their public relations strategy to celebrate Pride Month. Search topics related to the LGBT community lead users to a search results page that is adorned in the infamous Pride colors. This concept reflects Google’s pattern of subtle, yet meaningful, acknowledgments of various holidays and causes on their homepage, which is accessed by over 5 billion users each day.
3. Lucky Charms: The mystical cereal distributed by General Mills celebrated Pride Month and the LGBT community using a cheeky hashtag. The #LuckyToBe campaign declared the brand’s support for marriage equality on Twitter, Facebook and YouTube. Remember, never underestimate the power of a fabulous hashtag!
By connecting with the LGBT audience in a meaningful way, companies can use public relations to demonstrate their commitment to marriage equality and civil rights issues. Supporting the LGBT community and marriage equality can give your businesses’ public relations a boost while supporting a good cause. What has your organization done to recognize Pride month? Let us know in the comments!
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