I have always enjoyed the world of improv theater. Improv has made its way into businesses as a team building and strategy tool to help employees learn how to communicate with one another. The reason this works is because improv is about surrendering control and making the other person look their best. Sounds a little bit like public relations, right?
Now I’m not asking you to suddenly jump out on the social media feeds and start making it up as you go; there’s a reason why not just anyone can do improv theater. It takes practice, training, discipline and a great sense of humor to really master the craft. And believe it or not, there is a strategy. Here are three lessons I’ve learned from improv that can be applied to a public relations marketing strategy. Continue reading