The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth, which helps expand the mission and goals of a company or organization and furthers the reach of its visions, products and services to a potentially broader group of demographics. The key to this expansion is marketing and public relations; it is essential to begin spreading the word about your brand. Starting a marketing campaign for a small business can be intimidating and there are several steps to take to ensure success.
If you are looking to begin a campaign for your small business, be sure to follow these three simple steps.
- Make a plan: Creating a road map for your public relations and marketing efforts will prove useful throughout the entire process. Be sure to determine what your goals are and which objectives you are working towards. When making your plan, always decide on a realistic budget and stick to it. This budget will determine what you can and cannot do throughout your public relations campaign.
- Trial and error: Public relations is a process that takes time to perfect. Don’t be afraid to move forward with your plan and make your presence known in various arenas with various tools. This includes but is not limited to email marketing, social media, print and search engine optimization. Try using these tools and don’t be afraid to try again if at first you don’t succeed. Damage cannot be undone but personas are constantly changing and opportunity for growth is always there.
- Keep a focus on localities: With any small business it is essential to understand your local reach. Consider becoming listed on Google Places, create a blog, build a following on check-in sites like Foursquare and Yelp and continue to seek out ways to execute local branding and marketing efforts while creating positive buzz among your community. After all, small business is heavily rooted by the communities that ground them.
In the words of PR Web, “There is no limit to what you can accomplish with a well thought out and executed PR and marketing plan. Remember to be consistent in all your efforts. Maintain the same language, message and keywords in all tactics regardless of the channel. In no time you will be measuring noticeable returns on your small business marketing efforts.”
Here at Three Girls Media & Marketing, we specialize in delivering high quality and well thought out public relations and marketing campaigns for small and emerging business. If you or anyone you know if looking to expand their business, feel free to contact us today. We can’t wait to spread the good news about you.
Special Offer: Complimentary Consultation
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-871-0377 or Contact us today to arrange yours!