Use YouTube to market your brand.
In part two of this three part series, we continued discussing the creative marketing strategies of small business owners in relation to the YouTube social media platform.
So far, we have introduced six steps that small business leaders can take to grow their brand recognition through online engagement. Today, in our final post we will introduce the last three steps that will help ensure growth via the YouTube social media platform.
They are:
1. Promote your videos EVERYWHERE: Use other social media platforms as tools in your creative marketing strategies and reach out to new viewers. Share your video on Facebook, post it on Twitter, write a blog post about it or embed it into your website. No matter where you share it, the important part is the fact that you are sharing the content and spreading the word about your small business to a larger audience.
2. Utilize YouTube insights: Analyzing data and objectively considering the successes of your YouTube channel should be a central part of your creative marketing strategies. With the help of YouTube’s free analytics, small business owners can find stats and demographics that can help keep their creative marketing strategies fresh and effective.
3. Don’t set it and forget it: YouTube channels are easy as pie to set up, but a page’s effectiveness does not lie in the mere existence of a channel – rather in its activity. It can be easy to forget about the presence of a channel if it remains inactive. For this reason, it is imperative to keep the channel updated with interesting content on a regular basis and to remain active in fan engagement.
Throughout the last few weeks, we introduced 9 steps for ensuring small business success on the YouTube platform. If you or anyone you know is looking to grown their brand online, we encourage you to contact us today. We are ready to spread the good news about you!
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
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