What is a niche social network? A niche social network is a social media platform that focuses on a specific interest group or demographic. They are different from popular social media platforms, like Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok because they do not cater to all audiences. This exclusivity yields many benefits when targeting specific audiences or building a professional network.

A niche social network can be found for almost any interest group such as cooking, sports, drawing or even dog walking. Many professional industries also have at least one niche social media platform out there. These niche social networks are a beneficial resource to help build your network, grow your business or increase personal brand recognition.

Five Industry-Specific Social Media Platforms

All professional, industry-specific social networks offer industry leaders the opportunity to engage and connect with each other and an audience guaranteed to be interested in their organization. These platforms are a great way to meet potential collaborators, show off your work and build your brand image. Most industry-specific social networks also offer resources for the industries they represent. This can include blogs, Q&A forums and even job boards. In fact, niche social media platforms are a practical way to find jobs or companies in need of your services because they narrow down relevant job listings better than broader sites like Indeed or LinkedIn.

Engaging in a niche social network related to your industry can be useful for marketing and inspiration. Most will also offer some form of advertising. Here are five industry-specific niche social media platforms to consider joining.

A Social Media Platform For Real Estate


Real Estate Social Network

ActiveRain is a fantastic resource for real estate agents looking to connect with others in their industry.

ActiveRain is the largest social media platform for real estate professionals, with over 306,200 members. Their online community consists of real estate agents, brokers, home stagers, inspectors, lenders and other industry professionals seeking to engage and expand their business and expertise.

ActiveRain offers real estate related resources, including a well-informed blog. Anyone registered with the site can contribute to it, offering an easy method of ensuring your blogs are seen by a relevant audience.

Also included in this niche social network is Active Rain University, which is the platform’s online education center. The center offers a variety of educational content related to the real estate industry. The vast content library includes webinars, online courses and a variety of resources to read.

A basic membership to the content library is free, or members can upgrade to a “RainMaker” membership for $39/month or $199/year, which includes premium features such as an open to consumers blog and sharing content on other social media platforms. For marketing, Active Rain offers a chance to network with others in your industry, grow your brand image and demonstrate your expertise to consumers.

Connect With Investors On This Social Network

Gust Launch is a social media platform for start-ups. There are two different types of accounts you can make as either a founder or an investor. The site has roughly 850,000 start-up founders and 85,000 investment professionals registered. The platform is designed to help entrepreneurs build their start-up companies by providing them with a like-minded network as well as tools to get their companies up and growing.

Start Up Social Network

If you’re a start-up, Gust is a social network you will want to check out.

Membership to Gust is not free, however. The cheapest membership is their “START” account, priced at $300/year. With this basic account, members receive access to the online network, stock and cap tables, board actions, finance tools and online support. The more complex accounts, “ACCELERATE” and “RAISE,” are more expensive and designed for founders who have an established start-up and are seeking to grow their business. Additional services include business accounting, legal advice, fundraising support and issuing stock options. So, for start-up companies, enrolling in Gust Launch’s social media platform is a reasonable, cheaper, do-it-yourself alternative to marketing.

Share Your Portfolio On This Social Media Platform

Behance is a social network from Adobe, designed for creative professionals to connect, showcase and advertise their work. Creating an account is free, and it can be linked to your Facebook, Google or Apple ID. The site will first ask about topics of interest: photography, graphic design, illustration or interaction. From there, site navigation is self-explanatory. You can upload your work, view other people’s creations and connect with creative professionals. The layout of the site is about 90 percent visual content and 10 percent written material. Clicking on an image will display an extra-large format covering most of your screen, allowing users to get a full digital view of their masterpiece.


Behance is a social media platform that many creators use as a digital portfolio.

The site includes a job board for creative professionals, with hundreds of positions you can filter by specialty. Additionally, due to its affiliation with Adobe, the site offers a multitude of videos and tutorials from Adobe Live on Adobe software such as “Photoshop Masterclass – Photo Retouching” or “Animating Heroes in After Effects.”

Whether you’re a graphic designer, animator, illustrator or other creative professional, Behance is a terrific social media platform to showcase your work and promote your artistic brand. You can also link your other social media channels to your work on Behance, increasing your brand image marketing.

Additionally, for artists hoping to make money from their work, Behance has created subscriptions for premium content. With this new system, content creators offer subscriptions to viewers starting at $5 per month. That said, it is important to note that Behance takes a portion of your profits.

Stack Overflow: A Social Network For Coders


IT Professionals Social Networks

If you want to connect with other IT professionals, Stack Overflow is the social network for you.

Stack Overflow prides themselves on being the greatest knowledge hub for coders. The social network platform is a place for IT techies to share and gain information for their toughest work-related questions, as well as peruse a job board for IT industry jobs. Creating a profile is easy and free. You can choose a custom username and password, or log in with your Facebook, Google or GitHub account.

Once logged in, users can set tags to curate their feed – for example, tags like #javascript, #html or #SQL. The feed is essentially a giant FAQ where users can search for a specific tech problem or a topic of interest and find answers from other users. This is a great place for tech professionals to connect and work together to solve common issues.

Users can also join communities of interest on the larger Stack Exchange platform, which provides Q&A feeds for all topics of interest.

If you’re an IT professional and can comprehend IT lingo, Stack Overflow is an advantageous social network to join. By connecting with a community of IT professionals, you’ll have the opportunity to share your work and build your credibility within your industry, which can lead to additional opportunities down the line.

Connect With Healthcare Professionals On This Social Media Platform

Sermo is the largest healthcare social media platform and medical data collection company in the world. The site has over 1.3 million registered members and is only open to registered M.D.s (Doctor of Medicine) and D.O.s (Doctor of Osteopathic Medicine). This makes Sermo a highly credible social media resource for physicians to connect with the global healthcare community.

The site provides an extensive professional network for healthcare workers to reach out and collaborate. Connecting with other medical authorities is an essential factor in problem solving and working to find the best solutions for patients. Members can ask questions, start discussions or share patient cases. They can also anonymously chat in the “virtual doctors’ lounge” chatroom. This extensive network of healthcare professionals is also an excellent source to spread the word about your practice or services. Fellow healthcare professionals will be excited to share your information with their personal networks and keep you in consideration when your services or expertise are needed.

Social Networks for Medical Professionals

Medical professionals can connect and share information on Sermo’s blog.

Sermo also has a blog that can be viewed by non-members which provides information on the medical industry. It’s a credible source of medical information written by physicians.

As a healthcare professional, this is a prime social media platform to share your healthcare expertise with the public. People trust blog articles from Sermo, and publication on their blog will increase public trust and interest in your healthcare brand.

Market With Niche Social Networks

Whether you’re a senior-level developer or an aspiring graphic artist, niche social media networks are a valuable way to expand your industry knowledge, connect with other industry professionals, grow your network and market your brand. Because niche social networks are concentrated on a specific interest or group, they can provide relevant resources and audiences. If you’re already connected on big-name social media platforms, it’s a smart idea to check out these smaller but worthwhile niche social networks and see if your work trends with the virtual crowd.

Connect With Us

At Three Girls Media, we provide social media expertise for businesses in diverse industries. From social media marketing to content strategy, we can help build your company’s brand image on social media. To learn more about our social media expertise, contact us today for a free consultation.

Special Offer:

Sign up for a complimentary consultation during January and receive an Email Marketing Guide valued at $475!  We offer a 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs – no strings attached. Call 360-955-1410 or contact us today to arrange your consultation!

Subscribe To Our E-Newsletter!

Want the latest marketing tips & tricks e from our team? Stay at the top of your marketing game and subscribe now!

Woo Hoo! You'll get your first marketing tips soon!