by Three Girls Media | Oct 25, 2023 | Advertising, Digital Marketing, Marketing, Marketing Strategy
We’re often told to avoid negativity, but when it comes to pay-per-click (PPC) keywords, a little strategic negativity can do a lot of good. Using negative keywords allows you to exclude certain searches from bringing up your ads and wasting your ad spend. ...
by Three Girls Media | Oct 4, 2023 | Digital Marketing, Marketing
One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers purchase your services or products on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn...
by Erika Montgomery | Jun 5, 2023 | Digital Marketing, Marketing Strategy
Brand awareness is an important element of most (if not all) marketing strategies, one that marketers cannot afford to overlook, as it represents the familiarity and association consumers have with a brand. Brand awareness reflects how well an organization is known,...
by Erika Montgomery | Nov 30, 2022 | Marketing, Public Relations
A successful content marketing or public relations strategy requires custom content creation, attention to detail and making the most of the tools at your fingertips. Are you curious which tools are worth your company’s time and resources? In this blog post we include...
by Erika Montgomery | Mar 16, 2022 | Business Tips, Public Relations, Three Girls Media
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight most common public relations documents and how to create them. 8...
