by Erika Montgomery | Jun 20, 2022 | Digital Marketing, Marketing
The “summer slump,” “the dog days,” or “the summer slowdown.” Whatever we’re calling it, unless your business happens to be in lawn care or you’re a large store like Home Depot, chances are once the temperatures rise your current marketing strategy just isn’t...
by Erika Montgomery | Jun 15, 2022 | Marketing, Public Relations
I have a confession to make that doesn’t sound like it has anything to do with content marketing strategies at first. After I finish work and put down my computer for the night, I binge watch TV shows thanks to Netflix’s instant streaming. For hours I sit there,...
by Erika Montgomery | Jun 8, 2022 | Marketing, Public Relations
I love visiting my neighborhood coffee shop. They know me by name, and I always receive high-level customer service. While enjoying my pumpkin spice latte this week (I drink them year-round), I thought about a few things this coffee shop is doing right that I can...
by Erika Montgomery | Jun 6, 2022 | Digital Marketing, Marketing
Millions of people across the globe will remember the early stages of quarantine during the onset of the COVID-19 pandemic and how social media platforms were overwhelmingly flooded with cooking and baking content. Many creators inspired the world with colorful and...
by Erika Montgomery | Jun 1, 2022 | Marketing, Social Media
Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This...
