by Erika Montgomery | Aug 18, 2014 | Marketing, Public Relations
Many people (including myself) were shocked and saddened by the passing of Robin Williams last week. As someone that grew up watching reruns of Mork & Mindy on Nick at Night and obsessing over movies like the Dead Poet’s Society, Hook and Mrs. Doubtfire, this...
by Erika Montgomery | Aug 15, 2014 | Digital Marketing
This summer has been packed full of exciting public relations tactics by major companies. While digital marketing isn’t a new practice, there have been innovative efforts this summer that will certainly change the way digital marketing is used in public...
by Erika Montgomery | Aug 14, 2014 | Digital Marketing, Marketing, Public Relations, Social Media
LinkedIn is a powerful tool to make connections and grow your business. Setting up a LinkedIn profile is a good first step, but there’s more you can do to increase exposure. LinkedIn groups are an underutilized feature of the social media site. With this in...
by Erika Montgomery | Aug 11, 2014 | Media Coverage, Public Relations
Are you trying to secure media coverage for your company? As you begin the process of sending pitches to journalists, make sure you keep these 5 tips in mind. Reporter Recommendations: 5 Tips for Working with Journalists 1. Be respectful. This tip may be common sense,...
by Erika Montgomery | Aug 8, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
The military might not be the first thing that crosses your mind while thinking about public relations, however there could be wisdom from men (and women) in uniform that can be applied to maximize the return on investment from a public relations campaign, Managing...
