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Reporter Recommendations: 5 Tips for Working with Journalists

Reporter Recommendations: 5 Tips for Working with Journalists

by Erika Montgomery | Aug 11, 2014 | Media Coverage, Public Relations

Are you trying to secure media coverage for your company? As you begin the process of sending pitches to journalists, make sure you keep these 5 tips in mind. Reporter Recommendations: 5 Tips for Working with Journalists 1. Be respectful. This tip may be common sense,...
Public Relations: 4 Tips from the Military

Public Relations: 4 Tips from the Military

by Erika Montgomery | Aug 8, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

The military might not be the first thing that crosses your mind while thinking about public relations, however there could be wisdom from men (and women) in uniform that can be applied to maximize the return on investment from a public relations campaign, Managing...
Managing Social Media: 3 Lessons from Lose It

Managing Social Media: 3 Lessons from Lose It

by Erika Montgomery | Aug 7, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

Recently, I’ve committed to something I never thought would be an issue.  I’m attempting to lose weight!  I’ve always had a really fast metabolism but now, in my mid-thirties, everything has slowed down.  Needless to say this is my first diet.  The...
Back to School Commercials: A Lesson in Marketing

Back to School Commercials: A Lesson in Marketing

by Erika Montgomery | Aug 6, 2014 | Marketing

It’s the middle of summer, the sun is still hot, popsicles are still the best treat around and you’ve still got at least one full month to plan the most epic road trip of all time. But what is that you’re starting to see on your TV? Back to school (BTS)...
The Front Page Test: 3 Ways to Get Noticed

The Front Page Test: 3 Ways to Get Noticed

by Erika Montgomery | Aug 5, 2014 | Blogging Tips, Digital Marketing

When I was a journalist, I would often get asked by customers and patrons the following question: “What do I have to do to get on the front page?” As a reporter quite low on the hierarchy chain, it wasn’t my place to tell a person the qualifications...
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