by Erika Montgomery | Aug 1, 2013 | Social Media
We have all heard of personal LinkedIn profiles for your social media strategy, but did you know LinkedIn now offers company pages to help your professional network too? LinkedIn is becoming significantly more than just a recruiting tool. It’s becoming a major source...
by Erika Montgomery | Jul 29, 2013 | Marketing, Public Relations
I think I’ve crossed over to the dark side. No, I haven’t taken up forces with the Emperor or Darth Vader. But I’ve become a coffee drinker. Despite living in the Pacific Northwest for 4 years, getting up at odd hours to go rowing and being a social...
by Erika Montgomery | Jul 29, 2013 | Business Tips, Public Relations, Social Media
This post is a continuation of our Platform Profile series. Last week we discussed basic etiquette a person should practice on LinkedIn. Now it’s time to dive into a bit of uncharted territory: LinkedIn groups. Like any new kid would feel in an unknown place,...
by Erika Montgomery | Jul 27, 2013 | Digital Marketing, Marketing, Public Relations, Social Media
In part two of this three part series, we continued discussing the creative marketing strategies of small business owners in relation to the YouTube social media platform. So far, we have introduced six steps that small business leaders can take to grow their brand...
by Erika Montgomery | Jul 27, 2013 | Digital Marketing
Mobile marketing goes deeper than a business telling customers to “like us on Facebook” or “follow us on Twitter.” As a consumer, if a site does not have responsive web design that’s easy to navigate on my iPhone, I’m going to pass...
