by Erika Montgomery | Apr 14, 2021 | Marketing
Research shows the power visuals can have in a business’s marketing campaign. According to Hubspot:Visuals are more popular than plain text in content marketing strategies.45% of B2C marketers believe visual content is their most important type of content.After...
by Erika Montgomery | Apr 12, 2021 | Digital Marketing
Social media video will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention...
by Erika Montgomery | Apr 10, 2021 | Marketing
With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. In this episode of Two Minute Marketing Tips, I’ll cover crisis...
by Erika Montgomery | Apr 6, 2021 | Marketing
In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to pleasure and pain....
by Erika Montgomery | Apr 5, 2021 | Marketing, Social Media
With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. Social media platforms give consumers a lot of power, and sometimes they use...
