Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Seven Apps No Business Owner Should Be Without
As a small business owner, you probably spend as much time working outside the office as you do at your desk. As you’ve undoubtedly discovered, when you are on the go, you need to not only have access to your office files, you also need access to the online tools that...
Instagram’s New Social Analytics
Is Instagram part of your company’s marketing strategy? If so, here’s something you’ll probably be excited to hear: the company is rolling out new social media analytics tools soon! Instagram’s blog explains three new areas of social media analytics, in addition to...
3 Ways to Use Social Media in Marketing
Having a comprehensive marketing plan for your small business is important. While great advertising is key, so are public relations and social media. In this post we share some basic principals of social media management that can help you be strategic, and most...
Three Girls’ ALS Ice Bucket Challenge
Have you participated in the ALS Ice Bucket Challenge yet? Erika and I just did! See the video below.
Pay it Forward with Social Media
Paying it forward first came into our collective conscious back in 2000 with a movie starring Helen Hunt, Kevin Spacey and Haley Joel Osment. Since then, the idea of preemptive kindness has taken many forms. Most recently, we heard the story of an 11 hour pay it...
The Best Times to Post on Social Media
Getting user engagement on social media seems like a fairly easy feat, right? You are creating amazing content, linking blog posts into your social media accounts and you’re posting regularly. But for some reason, you don’t seem to be getting many likes, favorites or...
Nutella Day & Social Media Marketing: 3 Lessons
Nutella is celebrating its 50th anniversary this year. While I once hated the hazelnut spread (I know… blasphemy), I quickly grew to love it and confess to minor freak-outs whenever it appears in my pantry. But what does a love of Nutella have to do with social media...
Social Media Management: 4 Ways It’s Like a Dance Party
I am a big fan of dance parties! With an almost-two-year-old under my roof, dancing breaks out pretty much anytime we turn on the music. As we were twirling around the living room the other day, I started thinking about how social media management is like a dance...
Evolution of Public Relations
As a millennial, I have a unique worldview that includes technology, slang and social issues that didn't exist before. While change is the only constant in life, the fact of the matter is that technology has changed the way public relations works indefinitely. Whether...
Viral Videos and the Ice Bucket Challenge
By now you've likely heard of the ALS Ice Bucket Challenge. The viral videos are causing a frenzy across social media. Facebook reports 2.4 million ice bucket challenge videos have been uploaded resulting in 28 million posts, comments or likes! The challenge isn't...
How to Deal With Stress
There may only be 24 hours in a day, but you need 26. Between work tasks, home projects, and everything else that comes your way, life can get stressful very quickly. If you are overwhelmed and struggling at work, most every aspect of your life suffers and it’s hard...
Robin Williams: 6 PR & Writing Tips From His Characters
Many people (including myself) were shocked and saddened by the passing of Robin Williams last week. As someone that grew up watching reruns of Mork & Mindy on Nick at Night and obsessing over movies like the Dead Poet’s Society, Hook and Mrs. Doubtfire, this...
Digital Marketing: 3 Lessons from a Social Summer
This summer has been packed full of exciting public relations tactics by major companies. While digital marketing isn't a new practice, there have been innovative efforts this summer that will certainly change the way digital marketing is used in public relations and...
LinkedIn Groups: 3 Tips to Help Your Business
LinkedIn is a powerful tool to make connections and grow your business. Setting up a LinkedIn profile is a good first step, but there's more you can do to increase exposure. LinkedIn groups are an underutilized feature of the social media site. With this in mind...
Reporter Recommendations: 5 Tips for Working with Journalists
Are you trying to secure media coverage for your company? As you begin the process of sending pitches to journalists, make sure you keep these 5 tips in mind. Reporter Recommendations: 5 Tips for Working with Journalists 1. Be respectful. This tip may be common sense,...