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Press Releases – Tips for Successful Distribution
Getting media coverage is not a simple task and it all begins (and could end) with your press release. Here are some of the best tips to help you successfully distribute your press releases and help you secure some media coverage for your company. Is it...
Generation Y Branding – What ‘Millennials’ Want
Generation Y. Millennial. 72 million entitled, optimistic, educated, disappointing, tech savvy idiots. Yeah, they get that a lot. As the soon-to-be largest generation, Gen Y is taking the lead in spending; in fact, millennial spending power rounds out to a nice $200...
Strategic Positioning for Your Products & Services
Is strategic positioning something you considered when designing your company's website or store layout? If it isn't, it should be. An Example of Product Positioning The other day I went to Kohl's to do some shopping. Because I haven't spent much time there (and...
Clients in the News
Did you have a magnificent May? We sure did, and so did some of our clients! Here’s some the media coverage we secured for them this past month: Media Outlet: Yahoo! Homes Client: Irene Moustakas, Granite Financial From the article: "A large factor in the MBA...
Business Strategy – Vine Social Media Tips & Tricks Part 3
In part two of this three part series, we continued discussing the importance of social media platforms and their relevance in a marketing or business strategy. We uncovered more details about the social media platform, "Vine," and introduced four more ways that...
Contest: Tips to Social Media Success – Part 1
If you’re looking for a fun way to engage your social media fans or gain new ones, running a contest can be a great strategy. Everybody loves a contest because it gives people the opportunity to experience the thrill of winning. Whether your company is giving away...
Press Releases – Writing To Get You Noticed
Everyone can look up a template for a press release online, but writing one so that your business gets noticed is a whole other ball game. Whether you have a new company or are trying to introduce to your products to the market, writing strong press releases is a...
YouTube Marketing: Let Customers In
Thanks to the Internet, businesses have become practically transparent to their customers. Facebook deals and infotainment tweets make customers feel more connected and familiar with your business, eventually leading them to a purchase decision. But what lies behind...
Customers: They’re Always Right, Right?
A company’s customers are the driving force behind their success or failure, so does that mean that they are always right? Well, sort of. While a business should never change its main purpose, it should be willing to change in other ways. After all, without a demand...
Business Strategy – Vine Social Media Tips & Tricks Part 2
In part one of this three part series, we discussed the presence of social media platforms and the importance of discovering the relevance of social media in a marketing or business strategy. We introduced one of the latest social media platforms, "Vine," and began...
To Do List: 4 Tips to Spring Cleaning
The weather is getting nicer and while winter may have weighed you down, spring is a time of renewal. Many of you may be spring cleaning your home and office of all its clutter. But have you looked at your PR to do list lately? This is the best time of year to spruce...
Choosing a Public Relations Agency: Small Business Tips
It is imperative for a small business to do its research before making a decision that could potentially affect it. It is no different when it comes to finding the right public relations agency. After all, you are not just hiring another service; you are hiring...
Excuses for Social Media: Is it all just blah, blah, blah?
Yay, you posted an awesome update on your social media feed! You received 400 likes, a couple comments and maybe even saw it shared on someone else’s page. You built a beautiful social selling community; but did you make any sales? Oops. Small businesses are not...
Public Relations Lessons: Amy’s Baking Company
Do you have a crisis management plan? Want an example of what NOT to do when it comes to a public relations disaster? Amy’s Baking Company, recently featured on the TV show Kitchen Nightmares with Gordon Ramsay, pretty much did everything you want to avoid when it...
Pinterest Followers: How to Get Their Attention
How many Pinterest followers does your company have? With close to 50 million users, Pinterest is a popular social network that is growing by the minute. However, many small businesses don’t realize how profitable the site actually is. Most would not believe that...