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How to Pitch to a Journalist
While printed newspapers and magazines may not be grazing everyone’s breakfast table these days, many businesses still look to these editorials for help with informing the public of their product or service. The problem is, getting a hold of a journalist (who is now...
Spring Cleaning Your Brand Online
As spring is beginning to emerge throughout the country, a lot of people are starting to think about spring cleaning. In addition to re-evaluating the clothes in your closet, now is the perfect time to give your brand's online presence a good ole' cleaning as well....
Tools from Google: 6 Tips (Part 2)
Last week in part one of this series we introduced a few ways that Google applications can help you build and manage your business. This week, we delve deeper into the tools that Google has to offer and introduce three more resources that could be useful for managing...
Social Media Networks You Should Know About, Part 2
Last week we told you about Sulia & Medium, two social media networks that are slowly gaining momentum. This week we take look at two more up and coming networks that you should know about. Chirpify Chirpify is a social commerce and payments company. With one...
Social Media: Trends For Small Businesses
As the first quarter begins to wrap up, it reminds us how quickly the year is moving along. It was only a few months ago that 2013 predictions for social media trends were flying around. So, which ones stood the test of time? Here are some social media trends that are...
Social Media Management, Marketing & Baseball: 3 Key Takeaways
Spring is here! While some people think of spring cleaning or blooming flowers, this time of year means one thing to me: baseball. An avid San Francisco Giants fan since elementary school, it's not uncommon for me to have the game on in the background of whatever I'm...
Business Apps to Organize Your Life
It is quite common for entrepreneurs to conduct business on-the-go, away from their desk. So the question arises – how do you get office work done when you’re not in the office? Thanks to technology and our app-friendly world, many professionals are turning to...
Tools from Google: 6 Tips (Part One)
We are in the age of Google, and with the brand growing at an immensely overwhelming rate it is important to convey the fact that the Google family has grown beyond the basic search engine. While Google still remains at the top of the search engine game, the brand has...
Social Media Networks You Should Know About, Part 1
By now we know all about the “Big 5” popular social media networks: Facebook, Twitter, LinkedIn, Pinterest and Google+. For small businesses, these have become the ‘go to’ social media networks to get your company’s name or brand out there, but if you’re looking for...
Video Marketing: Tips To Make It Effective
Video is a great tool for any business to use, no matter the industry. Much like a blog requires keywords, SEO and other aspects to make it effective, video marketing requires taking certain actions to make it as successful as possible. Below are some reasons why...
Companies: Protect Your Social Media Accounts from Hackers
As many people have already heard, Burger King recently had its Twitter account hacked. The same can be said for Jeep’s Twitter account and a number of other business accounts on Facebook. If not handled as well as Burger King handled their social media hacking, the...
Lasting Impressions – Thank You Notes Tips & Tricks
In our first post on thank you notes, we introduced the concept of appreciation. Today, we will provide tips and tricks for writing a quality thank you note in such a way that will leave positive, lasting impressions among your colleagues and business contacts. Tips...
Online Video: Why You Should Use It
Video is the single fastest growing segment of the Internet; over half of all web traffic is now video. People vastly prefer watching clips to reading text online. This is why incorporating videos into your marketing strategy can really boast your online presence. It...
Viral Content: Tips To Make It Stand Out
If you use any social media sites, chances are you have seen viral content. But how can a business get their message out to millions of viewers? Let’s be honest, getting content to go viral is no easy feat and often times takes more than one try. While there is no...
Disruptive Innovation for Your Startup
If you have never heard of disruptive innovation before, then you may think this term is referring to any act that disrupts or stops innovation from occurring. However, this is not the case. Disruptive innovation is actually something positive and can help drive a...