by Erika Montgomery | Oct 22, 2013 | Blogging Tips, Digital Marketing, Public Relations, Social Media
What is the point of social networking sites? So often we forget the key word, social, when referring to big names such as Facebook, Twitter or Pinterest. Almost one-fifth of the world is strolling around on all major social networking sites, but only a portion of...
by Erika Montgomery | Oct 18, 2013 | Business Tips, Marketing, Public Relations, Social Media
For the last few weeks, a story has been circulating the web about a man who used his girlfriend’s Pinterest account to plan her dream wedding. Ryan Leak, a man now being referred to by many as “Groom of The Year” took months to secretly plan his...
by Erika Montgomery | Oct 16, 2013 | Marketing, Public Relations, Social Media
A social media strategy can begin to lose its momentum after some time. Although you may try to tweak your content to engage your followers, little changes to your social media updates won’t suffice; and eventually your analytic graphs will likely begin to flat line....
by Erika Montgomery | Oct 9, 2013 | Digital Marketing, Marketing, Public Relations, Social Media
Your Social media marketing strategy doesn’t have to be full of endless nights of content writing .As many of us know, the ultimate goal of creating a strong social media marketing strategy lies in the heart of engagement. We want our followers to not only read...
by Erika Montgomery | Oct 7, 2013 | Marketing, Public Relations
How creative is your marketing plan? As an extremely busy entrepreneur, it can be hard to pull yourself back enough to see the entire forest and not just the trees. How do you make sure your marketing plan is as strong as it can be? From an infographic to help you tap...
by Erika Montgomery | Sep 27, 2013 | Business Tips, Marketing, Public Relations, Social Media
Earlier this year, the Freed-Hardeman University marketing team created a video using a young boy with unlimited charisma to promote a special event on campus. The movement that would result in response to the creation of their Kid President project is overwhelming...