by Erika Montgomery | Sep 25, 2013 | Business Tips, Marketing, Public Relations, Social Media
Hootsuite and Sprout Social are two wildly popular social media management tools that many small businesses are gravitating towards to assist with their online marketing efforts. Both tools offer companies a streamlined way to connect to fans and manage multiple...
by Erika Montgomery | Sep 23, 2013 | Media Coverage, Public Relations, Social Media
Securing media coverage and social media marketing are often two very different components of a company’s public relations plan, but have you thought about how many similarities these two tactics have in common? Regardless of whether you’re working with...
by Erika Montgomery | Sep 20, 2013 | Blogging Tips, Marketing, Public Relations, Social Media
This past week, social media made the news in a not so pretty way. Miss America was crowned in Atlantic City, and for the first time in the pageant’s history, the winner was of Indian decent. Viewers took to Twitter, Facebook and various sites to express their...
by Erika Montgomery | Sep 18, 2013 | Digital Marketing, Marketing, Public Relations, Social Media
Online video marketing may not be a new idea for your small business, but Instagram’s recent addition is definitely a fresh concept that you may want to incorporate into your efforts. Instagram’s newest custom video add-on gives users the opportunity to create...
by Erika Montgomery | Sep 17, 2013 | Digital Marketing, Marketing, Public Relations
“Brands need to get back to their roots. Think like people, talk like people, interact with people like people… and business will follow.” – Ginny Soskey. Has your business gotten so lost in the social media clutter that your brand is a faraway...
by Erika Montgomery | Aug 30, 2013 | Marketing, Media Coverage, Public Relations
Free publicity services are popping up all around the world, but one service in particular has been making a positive impression on the public relations world since 2008. Help a Reporter Out, or HARO for short, is widely considered to be the fastest growing and most...
