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Controversial (Yet Old School) Marketing Tactics from the 2013 VMA’s

by Erika Montgomery | Aug 28, 2013 | Marketing, Public Relations

It seems that today’s marketing tactics are becoming more inclined to pushing the good ol’ controversial envelope. As I watched this year’s MTV Video Music Awards, I couldn’t help but to think of how many hair raising marketing tactics that the network had conjured up...
Social Media Optimization: 3 Elements of Success

Social Media Optimization: 3 Elements of Success

by Erika Montgomery | Aug 27, 2013 | Digital Marketing, Marketing, Public Relations, Social Media

I’m almost positive that at some point you have had one or more of these thoughts regarding a social media strategy: I’m not sure what to do with social media, so I do nothing. There are too many options. I like real-world networking; social media...
Search Engine Optimization – 10 Tips for Calculating Metrics

Search Engine Optimization – 10 Tips for Calculating Metrics

by Erika Montgomery | Aug 23, 2013 | Digital Marketing, Marketing, Public Relations

You hear marketing professionals talk about it like it’s going out of style, but what exactly is “SEO”  or “SEM” and how do you even begin to see what kind of difference it is making for your business? These are two questions commonly...
Negative Comments on Social Media: How to Deal

Negative Comments on Social Media: How to Deal

by Erika Montgomery | Aug 21, 2013 | Public Relations, Social Media

Social media is undoubtedly this generation’s tool to broadcast opinions of their interests, experiences and concerns. Unfortunately, some of these online sentiments include negative comments. As a business owner, sometimes it can be hard to keep your customers happy....
Marketing Metrics – 4 to Monitor

Marketing Metrics – 4 to Monitor

by Erika Montgomery | Aug 16, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

  Social media marketing is an integral part of any business’ strategy for expanding brand and fan awareness but it can also be an overwhelming process to track. The various SEO metrics that are associated with social media are plentiful and understanding...
Google+ Fun Features: Platform Profile Series Part IV

Google+ Fun Features: Platform Profile Series Part IV

by Erika Montgomery | Aug 13, 2013 | Business Tips, Digital Marketing, Public Relations, Social Media

This is a continuation of our Social Media Platform Profile series. Are you a Google+ Geek? The newest major social media platform is known for its SEO connection and has marched its way to the top, crowding in on rivals LinkedIn and Facebook.  A lot of people are...
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