This is a continuation of our Social Media Platform Profile series.
Are you a Google+ Geek? The newest major social media platform is known for its SEO connection and has marched its way to the top, crowding in on rivals LinkedIn and Facebook. A lot of people are still unsure about how this new platform helps promote a small business though. Google+ has a ton to offer and some great tricks to get your business out there. Let’s start with some fun features you need to know to maneuver your way through this SEO goldmine.
Are you a Google+ geek?
Tag, You’re It!
Social Media connoisseur Facebook started the tagging phenomenon; a great way to give credit or include people in a post. The same applies to Google+. Sharing an article that is informative and entertaining will help set your company voice; but if it’s not created by you, be sure to tag the person or source that you got it from. The original creator gets notified and you might just have a new connection.
Google Authorship
Your company can get major SEO bonus points by using Google Authorship. What this does is place your photo next to the articles you post which boosts click-through rate. Check here for a video on how to set this up on Google+.
Twitter and Google+ Link
Want to write a message that’s more than 140 characters? Use Google+ to write the longer description and then post the link to your Twitter account. Bam! You just got visitors onto two social media platforms in one message.
Photo Optimization
Google+ offers an impressive photo optimization tool that allows you to add filters (think Instagram) as well as adjust exposure so that your photo grabs the attention of customers. Make your company social media profile page colorful and fill it with images to grab those SEO points.
Hashtags & Keywords
Google+ has integrated the famous hashtags that you can read in detail about here. Use these hashtags to connect your company posts with similar posts featuring the same topics or subject areas. When using keywords, make sure that these are words you want your company to be associated with and that will boost the SEO you want.
These are just a few fun features that Google+ offers for your company page. Have you tried them all? What are your favorites?
Photo Credit: Bruce Clay, Inc.
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