by Erika Montgomery | Aug 9, 2013 | Public Relations, Social Media
Social media marketing is an essential part of online reputation management and business growth, but can be a challenge to understand. We know that as a business owner, it can be intimidating to begin online outreach and for that reason, we have developed 5...
by Erika Montgomery | Aug 6, 2013 | Business Tips, Marketing, Public Relations, Social Media
This is a continuation of our Social Media Platform Profile series. You’ve set up a LinkedIn profile. Your picture shows off that 1,000-watt smile, your work history is solid and you’ve even been endorsed for a couple skills by various connections. Now...
by Erika Montgomery | Aug 5, 2013 | Marketing, Public Relations
As a small business owner, you’re forced to wear a lot of hats. In addition to running a company and providing services and products to consumers, you need to get the word out to potential clients. Do you have the skills you need to do it yourself or do you need...
by Erika Montgomery | Aug 2, 2013 | Digital Marketing, Marketing, Public Relations
Often times when an individual hears the term “public relations,” the idea of advertising is what comes to mind. This comparison is not completely far fetched as the two concepts are closely related in many ways, however, the main points of each differ...
by Erika Montgomery | Jul 29, 2013 | Marketing, Public Relations
I think I’ve crossed over to the dark side. No, I haven’t taken up forces with the Emperor or Darth Vader. But I’ve become a coffee drinker. Despite living in the Pacific Northwest for 4 years, getting up at odd hours to go rowing and being a social...
by Erika Montgomery | Jul 29, 2013 | Business Tips, Public Relations, Social Media
This post is a continuation of our Platform Profile series. Last week we discussed basic etiquette a person should practice on LinkedIn. Now it’s time to dive into a bit of uncharted territory: LinkedIn groups. Like any new kid would feel in an unknown place,...
