by Erika Montgomery | Apr 10, 2014 | Digital Marketing
“Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.” – Backlinko.com Gone are the days where relying on the Yellow Pages was enough to help customers find you. Today, creating a web presence is...
by Erika Montgomery | Oct 31, 2013 | Marketing
Content is one of the most important things you can create as part of your business marketing strategy. It’s so important that it now has its own category, called content marketing. For businesses, regardless of size, it’s important to understand your audience....
by Erika Montgomery | Sep 25, 2013 | Business Tips, Marketing, Public Relations, Social Media
Hootsuite and Sprout Social are two wildly popular social media management tools that many small businesses are gravitating towards to assist with their online marketing efforts. Both tools offer companies a streamlined way to connect to fans and manage multiple...
by Erika Montgomery | Aug 8, 2013 | Marketing, Social Media
Content has become king in the marketing world and rich media has become its queen. As quality imagery and video pick up speed and influence, Instagram has stepped in as an essential tool for visual branding and communication. But Instagram lacks some indispensable...
by Erika Montgomery | Jul 17, 2013 | Marketing
Social media is a rich pool, out of which you can fish what is being said about your brand by your clients, potential customers, partners or anyone else from the industry. Monitoring keywords is an excellent way to continuously discover such conversations online. It...
