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Writing Tips: 5 Common Email Marketing Mistakes

Writing Tips: 5 Common Email Marketing Mistakes

by Erika Montgomery | Jun 23, 2014 | Digital Marketing, Marketing, Social Media

Although it’s often overlooked, sending out an e-newsletter on a regular basis is very important for your company’s overall strategy. In fact, research shows that e-newsletters have a return on investment (ROI) of 4,300 percent. That’s huge! Still...
Social Media: 4 Ways to Shine This Summer

Social Media: 4 Ways to Shine This Summer

by Erika Montgomery | Jun 20, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

With summer beginning on June 21st, the season of socializing is finally upon us! Whether your favorite past times include BBQs, glamping or naps by the pool, anyone can break their seasonal cocoon by capturing and sharing their favorite moments of summer on social...
Status: How to Be Perfect in Social Media

Status: How to Be Perfect in Social Media

by Erika Montgomery | Apr 15, 2014 | Blogging Tips, Marketing, Social Media

The game of social media is becoming vaster each and every day, and it’s easy to get lost in the rules. When it comes to small business etiquette, how are you sure what to post, on what platforms and at what times? Let me lay out some key tips to get you...
Social Media & Shoes Galore – From Your Feet to Facebook

Social Media & Shoes Galore – From Your Feet to Facebook

by Erika Montgomery | Apr 11, 2014 | Marketing, Public Relations, Social Media

This week around the office we have been obsessing over each other’s shoe collections. We each have our favorites, some for comfort, some for the glam factor and others for the durability. You may be asking, “What the heck could shoes possibly have to do...
Public Relations Lessons from a Master’s Thesis

Public Relations Lessons from a Master’s Thesis

by Erika Montgomery | Apr 4, 2014 | Marketing, Public Relations, Social Media

For the last three years I have been pursuing my Master’s Degree, and in just 5 weeks I will complete my thesis, walk across a stage and graduate with my classmates. While it will be an incredible feeling to be done, the only feelings I have right now are ones...
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