by Erika Montgomery | Sep 3, 2014 | Blogging Tips, Marketing, Public Relations, Social Media
This is the first week in September which means school has started, football season is beginning and summer is almost officially over. As we transition into fall we are leaving behind sunny days, shorts and flip flops, and the constant need for sunglasses. Though the...
by Erika Montgomery | Aug 29, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Having a comprehensive marketing plan for your small business is important. While great advertising is key, so are public relations and social media. In this post we share some basic principals of social media management that can help you be strategic, and most...
by Erika Montgomery | Aug 18, 2014 | Marketing, Public Relations
Many people (including myself) were shocked and saddened by the passing of Robin Williams last week. As someone that grew up watching reruns of Mork & Mindy on Nick at Night and obsessing over movies like the Dead Poet’s Society, Hook and Mrs. Doubtfire, this...
by Erika Montgomery | Jul 1, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media
I hate to break it to you, but as you’re spitting out content for your readers, they’re probably not reading it. Why? They don’t care. While that sounds harsh, it could be the main reason you are not seeing any real engagement numbers popping up....
by Erika Montgomery | Jun 25, 2014 | Marketing, Social Media
It seems like everything these days has a hashtag attached to it. Public events have specific hashtags corresponding to their festivities and now more prevalently, television shows are using specific hashtags for viewers to interact with the program. I, for one, have...