by Erika Montgomery | Mar 14, 2014 | Marketing, Public Relations, Social Media
Last week, I wrote about my best friend’s engagement and how wedding planning can teach us about planning marketing and public relations campaigns. Little did I know that literally hours after posting it, I would be engaged myself! While I am over the moon...
by Erika Montgomery | Jan 21, 2014 | Blogging Tips, Marketing, Public Relations, Social Media
The phrase, “create more content,” has passed through many ears and the pressure to perfect your content writing skills seems higher than ever. But I’ll let you in on a little secret: Not all content is written. It’s not all words and...
by Erika Montgomery | Nov 23, 2013 | Blogging Tips, Marketing, Public Relations, Social Media
“Don’t make it personal.” People are so afraid to be upfront and personal these days. I cannot stand browsing a company page that only includes serious information about who they are and what they do. I already know this. What I want to know are the...
by Erika Montgomery | Nov 16, 2013 | Blogging Tips, Marketing, Social Media
Do you ever struggle with creating new blog post ideas? As a publicist, I experience writer’s block much more than I care for, especially when it comes to blogging. But when the subject matter gets a little dry, it’s an excuse to get more creative and...
by Erika Montgomery | Nov 12, 2013 | Blogging Tips, Marketing, Social Media
Chances are your customers are not going to look past the Internet for information about your company. More than ever it’s critical that your web content is both educational and engaging. But how do you pique your customer’s interest? Provide excellent web...