by Erika Montgomery | Mar 19, 2017 | Marketing
Research shows the power of video! According to Hubspot, four times as many consumers would prefer to watch a video about a product than to read about it, using the word “video” in an email subject line boosts open rates by 19 percent and click-through rates by 65...
by Erika Montgomery | Nov 20, 2015 | Digital Marketing, Social Media
YouTube is currently the second largest search engine in the world and the number of searches are only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers is now the sought after place to solve life’s daily...
by Erika Montgomery | Jan 8, 2015 | Blogging Tips
YouTube is not just for home movies and music covers. It is a great way for business owners to gain a meaningful following of online subscribers. Using a YouTube channel can help with your brand’s online reputation. Here are 4 tips for getting the most out of channels...
by Erika Montgomery | Apr 16, 2014 | Digital Marketing, Social Media
Recently, Shareaholic conducted a survey to gauge consumer engagement with different social networks. What they found should not be surprising, quantity does not equal quality. Shareaholic’s study found that YouTube, Google+ and LinkedIn drive the most engagement...
by Erika Montgomery | Jul 27, 2013 | Digital Marketing, Marketing, Public Relations, Social Media
In part two of this three part series, we continued discussing the creative marketing strategies of small business owners in relation to the YouTube social media platform. So far, we have introduced six steps that small business leaders can take to grow their brand...