by Erika Montgomery | Jun 27, 2014 | Public Relations
The celebration of Pride Month and marriage equality continues throughout the world this June to celebrate the work and accomplishments of the LGBT community. The annual festivities have even inspired some companies to voice their support for the LGBT community...
by Erika Montgomery | Jun 25, 2014 | Marketing, Social Media
It seems like everything these days has a hashtag attached to it. Public events have specific hashtags corresponding to their festivities and now more prevalently, television shows are using specific hashtags for viewers to interact with the program. I, for one, have...
by Erika Montgomery | Jun 24, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations
Fun Fact: Google considers around 200 factors when ranking for SEO (search engine optimization). As publicists, we are always talking to our clients about SEO. Search engine optimization is what each of our clients want to master. They want to be seen, clicked, liked,...
by Erika Montgomery | Jun 23, 2014 | Digital Marketing, Marketing, Social Media
Although it’s often overlooked, sending out an e-newsletter on a regular basis is very important for your company’s overall strategy. In fact, research shows that e-newsletters have a return on investment (ROI) of 4,300 percent. That’s huge! Still...
by Erika Montgomery | Jun 20, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
With summer beginning on June 21st, the season of socializing is finally upon us! Whether your favorite past times include BBQs, glamping or naps by the pool, anyone can break their seasonal cocoon by capturing and sharing their favorite moments of summer on social...
