Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Media Relations: 3 Ways to Go Above and Beyond
Great relationships between businesses and the media can be tricky to manage. Journalists are short on time so tactics like perfecting your pitching strategy or sending newsworthy press releases are good ways to meet their needs. Here are 3 ideas for going above and...
7 Content Marketing Tips & Tricks
Is content marketing part of your public relations plan? If you blog for your business, manage your company’s social media accounts (such as Facebook or Google+) or send out an e-newsletter, then the answer is yes! How can you be sure each piece of content you create...
3 PR Lessons from Spring Cleaning
Spring begins tomorrow, so it’s time to think about the wonderful things that come with it like hiking, flowers and sunshine! But spring also means spring cleaning and taking time for refreshed organization. Here are three PR lessons from spring cleaning you can apply...
4 PR Lessons from the Wine Industry
The care that goes into creating a glass of your favorite wine is very similar to the work that goes on behind the scenes of a public relations campaign. The wine industry is huge and diverse, just like the world of PR. Here are 4 PR lessons from the wine industry you...
3 Tips to Get Back in the Public Relations Saddle
As we approach the end of March, now is a great time to consider how this year’s public relations plan is going. Do you need to get back on track? Last year I did a great job being active and eating healthier. I felt great and was motivated, until all of a sudden I...
3 Social Media Lessons from Apartment Hunting
Social media inspiration can come from some interesting places. I recently found myself finding connections between social media campaigns and for rent signs while looking for a new place to live. After looking at various listings, I found three social media lessons...
Social Media Marketing Statistics: LinkedIn
We’ve shared how Instagram and Facebook can impact your social media marketing campaigns by helping your business reach key demographics. Another social network offers quite a few benefits for starting conversations and engaging with fans. LinkedIn has become a major...
4 Networking Mistakes Business Owners Should Avoid
Personal branding and marketing yourself properly is important for building your customer base and enhancing your audience relationships. Networking for business owners is essential for spreading your message and expanding your contacts. Here are 4 common networking...
3 Social Media Lessons from Modern Family
Are you making the most out of your social media profiles? In a recent episode of Modern Family, the hilarious show took place entirely on a Mac. This webcam-centered show was a departure from the usual format and is receiving high praise. Watching Claire Dunphy...
4 PR Lessons from “The Dress”
Viral news spreads quickly in the world of public relations. Last week, a seemingly innocuous photo of a dual-colored dress took over everyone’s newsfeeds, Tumblr accounts and debates with friends. Was the dress black and blue or white and gold? Such a small question...
Clients in the News
Happy March! Curious what we’ve been doing for our clients lately? Here’s some of the latest and greatest media coverage that came out this past month. Media Outlet: LadyLux Client: Adam & Eve From the Article: "Buy some sexy lingerie, perhaps even a few toys,...
3 Ways to Communicate Effectively
Marketers, publicists and business owners can all learn new ways to communicate effectively. Knowing how to say what you are thinking clearly and efficiently is a tough task. It’s easy to be bogged down by emails and daily operations, sometimes causing us to forget...
4 Public Relations Tips From NBC’s Parks & Recreation Finale
What does public relations have to do with NBC’s Parks & Recreation? If you’re a fan like I am, you may have noticed a few lessons from the show’s series finale last week. Here are 4 public relations tips I came up with. 4 Public Relations Tips From the Parks...
3 Customer Service Tips for Return Shoppers
Strong customer service skills are important for any business looking for longevity. As a habitual shopper, there is nothing like superior customer service to keep me coming back for more. If your small business is looking to attract regulars, here are three points...
Editorial Media Campaign Case Study: Louise Green
Considering an editorial media campaign for your company? A few weeks ago we shared the results from our pitching efforts on behalf of Curvy Girl Lingerie, but what if you’re curious about a shorter campaign? We recently managed a six-month campaign for Louise Green,...