Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
4 Social Media Crimes: Part 2
Are you public enemy #1 for breaking social media rules? Defying the established guidelines set on Twitter, LinkedIn and the other platforms can alienate readers and deter your audience from following and subscribing to your brand. Last week I gave you 4 social media...
Creative Ways to Market Your Small Business
We all know the basics of marketing and branding our businesses. We know that social media is vital. We know that it is important to buy advertising in strategic places. We know that we need to carry our business cards with us all the time. These methods of marketing...
3 PR Lessons from Coffee Shops
I love visiting my neighborhood coffee shop. They know me by name and I always receive high-level customer service. While enjoying my white chocolate mocha this week, I thought about a few things this coffee shop is doing right that I could apply to public relations....
3 PR lessons from ‘Super Smash Bros’
Video games aren’t just a way for kids to pass the time. Playing video games can bring friends together to share in some childhood nostalgia. I recently played some old N64 video games including ‘Super Smash Bros’ which got me thinking about some lessons from the game...
5 Public Relations Lessons From Buying a Car
A couple of weeks ago my husband and I bought a car! It had been a while since I bought new wheels, but as we went through the various steps, I realized a solid vehicle purchase had a lot in common with a successful public relations campaign. Here are 5 lessons I came...
4 Social Media Crimes: Part 1
Be aware! There could be social media criminals lurking on your feeds and followers list! Don’t let their bad actions bring you down. Even worse than going to social media jail is the abandonment of fans because you keep breaking the laws of engagement! Review your...
Marketing Tips to Increase Traffic Using Social Media
Incorporating social media updates into your marketing plan is a great way to increase traffic to your website or blog. Companies with a large social media presence are more recognizable and have established themselves as opinion leaders in their industry. Here are...
3 Social Media Lessons from the Golden Globes
Last Sunday the 72nd annual Golden Globes took place in Beverly Hills, California and were packed with celebrities and glamour. Third time hosts Tina Fey and Amy Poehler started off the show with a monologue with one-liners as sharp as a tack. While watching the...
3 Marketing Lessons from Kelly Clarkson
Kelly Clarkson’s newest single, ‘Heartbeat Song,’ is just what the hit singer promised to deliver: a poppy, upbeat anthem about life and love. Clarkson was notably absent from the music scene last year, following the birth of her first child, daughter River. Here are...
How Google Panda Affects Your Marketing Strategy
Is raising your search engine optimization (SEO) part of your marketing strategy? If it is, then it’s important you know about Google Panda! Whether you’re blogging for your business on a regular basis or writing and distributing press releases online, it’s important...
3 Marketing Tips from the “Mayhem Sale”
Did you watch the 2015 Sugar Bowl? If you did, you not only saw Ohio State beat the University of Alabama, but you also saw Mayhem, the main character in Allstate Insurance’s TV commercials. To the rest of us, Mayhem is a hilarious nuisance who scratches your car or...
YouTube for Business Owners: 4 Tips
YouTube is not just for home movies and music covers. It is a great way for business owners to gain a meaningful following of online subscribers. Using a YouTube channel can help with your brand’s online reputation. Here are 4 tips for getting the most out of channels...
Clients in the News
Happy 2015! We look forward to seeing what this year has in store for us, but in the meantime, check out the client media coverage we secured towards the end of 2014. Media Outlet: Men’s Health Client: Adam & Eve From the Article: "The waterproof, rechargeable...
Mobile Market Domination [INFOGRAPHIC]
It's hard to deny the fact that smartphones have changed the world we live in. Today there are billions of smartphones worldwide with that number expected to steadily rise in the next several years. The fast adoption rate isn't just because these devices are getting...
3 PR Lessons from New Year’s Resolutions
The New Year is here and hopefully you’ve been able to keep your resolutions so far. There are lots of things we can resolve to do differently in 2015 in the world of public relations, and many things we can do to raise brand awareness. Here are 3 PR lessons learned...













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