Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
The Rise of Interactive Media
It seems like everything these days has a hashtag attached to it. Public events have specific hashtags corresponding to their festivities and now more prevalently, television shows are using specific hashtags for viewers to interact with the program. I, for one, have...
SEO: 3 Tactics You Must Master
Fun Fact: Google considers around 200 factors when ranking for SEO (search engine optimization). As publicists, we are always talking to our clients about SEO. Search engine optimization is what each of our clients want to master. They want to be seen, clicked, liked,...
Writing Tips: 5 Common Email Marketing Mistakes
Although it's often overlooked, sending out an e-newsletter on a regular basis is very important for your company's overall strategy. In fact, research shows that e-newsletters have a return on investment (ROI) of 4,300 percent. That's huge! Still not convinced? Check...
Social Media: 4 Ways to Shine This Summer
With summer beginning on June 21st, the season of socializing is finally upon us! Whether your favorite past times include BBQs, glamping or naps by the pool, anyone can break their seasonal cocoon by capturing and sharing their favorite moments of summer on social...
Public Relations Lessons from Frank Underwood
Like everyone else in the world, once I started watching House of Cards, I could not stop. Every ounce of my free time was devoted to Mr. Frank Underwood and his Congressional schemes. The more I watched him play chess with the White House, the more I found his...
Public Relations & Remodeling: 3 Lessons
Ever since February, I have been spending nearly every weekend at my boyfriend's cabin remodeling. When a pipe burst on Valentine's Day weekend, a $12,000 insurance claim quickly turned into a complete remodeling of the entire cabin, including new windows, doors,...
E-commerce in the 21st Century Is All About Innovation
The 21st century is now aggressively ushering in the Internet age. One retail company after another has realized just how much e-commerce can help their business models, no matter what that business model might be. Companies that have best taken advantage of this new...
Digital Marketing: The Basics
Despite the name, owning and operating a small business is no small task. Many small business owners find themselves taking on many roles such as human resources, accounting and social media management - just to name a few. The rise of digital marketing has...
First Impressions and Social Media
In the 1980s, Head and Shoulders ran a popular ad campaign with the memorable tag line, "You never get a second chance to make a first impression." Turns out, the folks behind the anti-dandruff shampoo were onto something. Research shows people make first impressions...
The Importance of a Strong Social Media Presence
Creating a Facebook or Twitter account for your business goes way beyond posting a random thought you just had or seeing how everyone else spent their weekend. For many small businesses, creating social media accounts is replacing a traditional website. These social...
Marketing & Movies: 3 Lessons from Hollywood
Here at Three Girls, we love movies, and as publicists, it's hard for us not to make marketing connections every time we watch a new film. We take note of their publicity efforts, the promotion on social media and the overall way movies get the attention of potential...
4 Marketing Plan Lessons from Frozen
My daughter, like so many little girls these days, is obsessed with Frozen. We watch it at least 5-7 times a week at our house. So obviously, my mind started making the connections to public relations and a successful marketing plan. 4 Marketing Plan Lessons from...
Social Media Plan: 5 Tips for Small Business Owners
Small businesses can benefit tremendously by using digital media as part of their business strategy. Maintaining a strong digital footprint online is achieved by keeping active social media accounts and updating them consistently with relevant information using...
How Social Media is Like Being an Expectant Parent
You know what's terrifying? Lots of things, but at the moment I can only think of one. I'm about to be a father. This reality is amazing, exciting and yes - terrifying. The initial shock has worn off long enough to produce coherent thought. I've come to the...
So, What Do You Do?
Facebook made huge waves over the course of the New Year when it finally admitted to marketers’ worst fears: they were actively skewing a Facebook page’s reach so that free pages were seen by fewer eyes than the pages that engaged in paid marketing. Or, in...