Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
3 Reasons Why Tis’ The Season for Content Marketing
Content marketing is something that can place your business ahead of your holiday competitors. As the holiday grandfather clock chimes on, customers of all backgrounds are increasingly being subjected to streams of sales pitches and discount advertisements. What can...
Clients in the News
Happy December! Here’s some of the latest and greatest media coverage we’ve secured for our clients over the last month: Media Outlet: CNN Client: Curvy Girl From the article: “Maria Kang, "Fit Mom," defends her position about curvy girl photos and discusses women's...
Company Branding: 5 Ways to Re-Build the Business Wardrobe
We all want to make a statement, especially when it comes to a bold business brand. Since working in telecommunications, I'll admit that my stock of business casual attire has depleted. But while on the search for a tailored blazer, the thought of company branding...
Marketing Plan Mistakes: 6 Public Relations Tips & Tricks
Do you have a strong marketing plan? Of course every business owner hopes their public relations efforts are sound, but unfortunately, many make costly errors and undermine their efforts. How can you make sure your digital strategy is as successful as possible? From...
A Corporate Event: How To Use Twitter During It
If you’re planning a conference, trade show or corporate event, you should think about implementing social media into it. We all know that social media is a great way to get the word out about your business. However, it’s also a great way to keep people engaged and...
Video Marketing: How to Capture Your Audience
If you want to score great SEO points as well as pump out some rich and juicy content for your brand, video marketing is the way to go. But too many companies start video production with no real knowledge or unrealistic expectations. Here are a few beginner tips for a...
How Public Relations is Like a Thanksgiving Feast
With a certain holiday coming up this Thursday, a lot of people are turning their minds to thoughts of family, friends and a delicious Thanksgiving feast. This got me thinking about how public relations is a lot like turkey day. How Public Relations is Like a...
Make It Personal: 6 Ways to Put a Face Behind Twitter
"Don't make it personal." People are so afraid to be upfront and personal these days. I cannot stand browsing a company page that only includes serious information about who they are and what they do. I already know this. What I want to know are the personal details;...
Marketing with Social Media – 3 Steps to Becoming Perfectly Pinned
There are an abundance of social media sites that are currently in use by marketing professionals, but what sets each platform apart from others is determined by the value found through the consistent use of each social media site. By now, I have expressed my love for...
Social Networking Sites & SEO: 4 Mistakes to Avoid
When it comes to Search Engine Optimization (SEO), everyone wants their content to show up first on social networking sites; it's the easiest way to be seen and get those clicks that will boost your reputation as a business. What most people don't know is that there...
Executive Women Recognized: Nominations Now Open
Do you know any executive women in Santa Clara County that deserve recognition? The YWCA Silicon Valley's annual Tribute to Women and Industry (TWIN) Awards is now accepting nominations for the 2014 honors. The deadline is December 6, so don’t delay! In nearly 30...
Blog Post Ideas: 5 Ways to Cure Blog Writer’s Block
Do you ever struggle with creating new blog post ideas? As a publicist, I experience writer's block much more than I care for, especially when it comes to blogging. But when the subject matter gets a little dry, it's an excuse to get more creative and branch out a...
Facebook Fancy – 3 Tips for Holiday Profiles
The holiday season has officially arrived. Red cups are flooding coffee shops and twinkle lights are adorning the homes of our neighbors earlier than ever! With the holiday theme creeping into every aspect of our lives, it is especially important to incorporate the...
Get to Know Three Girls: Paige McDaniel
This week we’re excited to introduce another one of our publicists, Paige McDaniel! Although her closest friends call her Paigers (and she’s not quite sure why it stuck), this hardcore, impulsive Gemini born on May 31 prefers to go by "Paige." She grew up in the small...
Business Blog: How to Tell People About It
Congratulations! You’ve taken the first step in growing your business’ social media presence by starting your very own blog. It is a powerful marketing tool that can boost your website’s SEO, bring visitors to your website and convince potential customers that you’re...