Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Home »
A Book on Business
When was the last time you read a book? Not a book that you read for a little light reading, but one that helped educate you. It is important for business professionals to continuously gain new information about their field long after schooling has stopped, and...
Telecommuting Effectively – How to be Productive in a Home Office
Although telecommuting is becoming a more widespread and accepted practice in the world of business, there are still a lot of misconceptions out there. The truth is, home-based business is thriving in our country, and there's no reason you can't produce professional...
Facebook Marketing – 5 Tips for Facebook Engagement (Part 1)
Has your business has gained new fans on Facebook? These new followers have hit the like button and are interested in your business or brand. The real question is simple, now that these followers have liked your page, how do you keep them interested in your brand and...
Habits for Effective Writing
Everyone is jumping on the social media bandwagon, but one thing most people don’t realize is that social media equals coming up with lots of content - which means writing. Content is king on the Internet and without it, being on any social media platform won’t help...
Writer’s Block – Setting Your Mind Free
If you’re managing your company’s public relations, it’s important to have strong writing skills while still being entertaining. From writing pitches to social media updates, the last thing you need is writer’s block. So what do you do when it happens? Here are some...
Content Marketing – Keep It Up Over the Weekend
You work hard all week and so should your marketing plan. Whether your business is all about content or it's a social media star, there’s no reason why 40+ hours spent generating content marketing gold should come to a screeching halt when the clock strikes 5 (or 6,...
Creating a Marketing Plan: Make It About the People
When you put your company's marketing plan together, what did you think about? Did you make it about your customers? I recently read a blog post by Brian Solis about the 5th and 6th Ps of Marketing, one of which was people, and I thought it was worth echoing the...
Crowdfunding for Entrepreneurs and Startups
Soon after President Barak Obama’s JOBS Act became a law in 2012, many Americans began talking about crowdfunding. The principle of crowdfunding has been around for centuries. Asking others to support a cause by donating money is not a new concept. Although...
WordPress – 6 Do’s and Don’ts
As you talk to other business owners about creating a website, blog or both, someone will probably recommend you take a look at WordPress. What is it? WordPress is a free and open source blogging tool and content management system that allows user customization and...
Networking In The Real World
Social Media tools like LinkedIn, Facebook & Twitter are all great for networking. But in everyone’s rush to get online and connect, many people have actually forgotten how to connect in person. Though making acquaintances online can greatly add to your social...
Planning A Social Media Contest
Social media has forever changed the way a business does a sweepstake, promotion or contest. At this point, most social media marketing efforts include platforms like Facebook, Twitter, LinkedIn and Pinterest. But going beyond building brand awareness, what are your...
Content Marketing for the Busy Entrepreneur
As an entrepreneur, do you make time for content marketing? As an effective strategy for small business owners to get the word out about their company, it's important you understand what content marketing is and how to make it work for you. What is Content Marketing?...
Social Media Marketing: Keeping it Legal
As more companies are seeing the benefit of social media, it is important that we talk about some social media laws. The two subject areas (relating to social media) that are the most common areas for laws to be broken are: copyright and privacy. Make sure to keep...
Public Relations – 3 Steps for Small Business
The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth, which helps expand the mission and goals of a company or organization and...
Public Speaking Tips
Public speaking or giving a presentation can be nerve-racking experience. But, like it or not, public speaking is an inevitable part of advancing your business. While you might not ever have to speak in front of thousands, there is a chance that you will have to...