by Erika Montgomery | Feb 22, 2013 | Marketing, Public Relations, Social Media
Has your business has gained new fans on Facebook? These new followers have hit the like button and are interested in your business or brand. The real question is simple, now that these followers have liked your page, how do you keep them interested in your brand and...
by Erika Montgomery | Feb 20, 2013 | Blogging Tips, Business Tips, Marketing, Public Relations
If you’re managing your company’s public relations, it’s important to have strong writing skills while still being entertaining. From writing pitches to social media updates, the last thing you need is writer’s block. So what do you do when it happens? Here are some...
by Erika Montgomery | Feb 16, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations
Soon after President Barak Obama’s JOBS Act became a law in 2012, many Americans began talking about crowdfunding. The principle of crowdfunding has been around for centuries. Asking others to support a cause by donating money is not a new concept. Although...
by Erika Montgomery | Feb 15, 2013 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations
As you talk to other business owners about creating a website, blog or both, someone will probably recommend you take a look at WordPress. What is it? WordPress is a free and open source blogging tool and content management system that allows user customization and...
by Erika Montgomery | Feb 14, 2013 | Public Relations, Social Media
Social Media tools like LinkedIn, Facebook & Twitter are all great for networking. But in everyone’s rush to get online and connect, many people have actually forgotten how to connect in person. Though making acquaintances online can greatly add to your social...
by Erika Montgomery | Feb 13, 2013 | Business Tips, Marketing, Public Relations, Social Media
Social media has forever changed the way a business does a sweepstake, promotion or contest. At this point, most social media marketing efforts include platforms like Facebook, Twitter, LinkedIn and Pinterest. But going beyond building brand awareness, what are your...