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Social Media Strategy Tips from a Vacation Planner

Social Media Strategy Tips from a Vacation Planner

by Erika Montgomery | Feb 21, 2014 | Blogging Tips, Marketing, Public Relations, Social Media

I am planning a vacation because I am cold. Growing up in Washington State, I am more than used to the crazy weather. One second it could be snowing, the next it is sunny and then a huge thunderstorm or monsoon could hit (all within five minutes), but this winter has...
Brand Awareness: What You Should Know About Instagram

Brand Awareness: What You Should Know About Instagram

by Erika Montgomery | Feb 20, 2014 | Social Media

  Last year, Instagram rolled out its social media ads to all U.S. users who are 18 and older. These ads are shown irrespective of whether you follow that brand or not. However, one of the most interesting things about these ads is that advertising on Instagram’s...
Facebook Advertising is Crucial for Small Businesses

Facebook Advertising is Crucial for Small Businesses

by Erika Montgomery | Feb 19, 2014 | Marketing, Social Media

Facebook is now 10 years old and it has arguably changed the world. These days most small businesses who have utilized Facebook advertising credit it with significantly helping their growth. It doesn’t matter if you personally are using Facebook or not, because your...
Scrabble! 3 Marketing Lessons from Words with Friends

Scrabble! 3 Marketing Lessons from Words with Friends

by Erika Montgomery | Feb 18, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

While I will admit that I wasn’t much of a Scrabble player when I was younger, I was definitely sucked into the smartphone app, Words with Friends, quite quickly. The colorful Scrabble copycat has stolen much of the attention I should be devoting elsewhere but I...
Marketing Lessons from One in Love – Happy Valentine’s Day

Marketing Lessons from One in Love – Happy Valentine’s Day

by Erika Montgomery | Feb 14, 2014 | Blogging Tips, Marketing, Public Relations, Social Media

Today is Valentine’s Day, and in case you thought about miraculously forgetting that the day existed, every pink mylar grocery store display or street corner flower stand is  there to remind you. I know that a lot of people (including my former self on multiple...
Dunkin Donuts: Finding Brand Success through Celebration

Dunkin Donuts: Finding Brand Success through Celebration

by Erika Montgomery | Feb 12, 2014 | Marketing, Social Media

Recently, a fan of the Dunkin’ Donuts brand got a tattoo of the company’s logo, so they decided to figure out a way to celebrate them. Jessica Gioglio, a social media manager for Dunkin’ Donuts, shared recently at SocialMedia.org’s Blowwell conference that Dunkin’...
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