by Erika Montgomery | Aug 9, 2013 | Public Relations, Social Media
Social media marketing is an essential part of online reputation management and business growth, but can be a challenge to understand. We know that as a business owner, it can be intimidating to begin online outreach and for that reason, we have developed 5...
by Erika Montgomery | Aug 8, 2013 | Marketing, Social Media
Content has become king in the marketing world and rich media has become its queen. As quality imagery and video pick up speed and influence, Instagram has stepped in as an essential tool for visual branding and communication. But Instagram lacks some indispensable...
by Erika Montgomery | Aug 7, 2013 | Blogging Tips, Marketing, Social Media
Social media audiences are listening to what your company is saying, but what voice are they hearing? Whether your company’s culture is business casual or suit and tie required, your social media content should express your organization’s personality. Social media...
by Erika Montgomery | Jul 29, 2013 | Business Tips, Public Relations, Social Media
This post is a continuation of our Platform Profile series. Last week we discussed basic etiquette a person should practice on LinkedIn. Now it’s time to dive into a bit of uncharted territory: LinkedIn groups. Like any new kid would feel in an unknown place,...
by Erika Montgomery | Jul 27, 2013 | Digital Marketing, Marketing, Public Relations, Social Media
In part two of this three part series, we continued discussing the creative marketing strategies of small business owners in relation to the YouTube social media platform. So far, we have introduced six steps that small business leaders can take to grow their brand...
