Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
3 Marketing Lessons from “FU 2016”
If you watched the last Republican Debate of the year on Tuesday, you may have noticed an odd commercial from a politician you may not have heard of. This “politician” is none other than President Frank Underwood from the hit show “House of Cards.” This ad seamlessly...
[Social Media Marketing] 3 Tips for Boosting Customer Service Online
Did you know social media marketing is not only a great way to get your name out there, but can also boost your business’ customer service? Taking your conversations online and using sites like Facebook, Twitter, Google+ and LinkedIn can be a great way to connect with...
3 Marketing Lessons from Anytime Fitness
Marketing lessons can be found anywhere, even at your local gym. Last week while I was at Anytime Fitness I noticed a sign-up sheet for the “12 Days of Fitness” contest they were holding. The rules were simple: go to the gym 12 out of the first 15 days of December and...
What Makes a Story Newsworthy?
Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading...
[Reputation Management] 3 Tips for Keeping your Brand’s Online Image Positive
Your business’ reputation is important to manage closely to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize...
How to Use Instagram [Social Media Marketing Tips]
Is Instagram part of your social media marketing plan? How familiar are you with the platform? Here are 4 tips to effectively wrap Instagram into your social media marketing plan. 4 Instagram Tips for Social Media Marketing 1. Set up your profile strategically. Don’t...
6 More Promotional Tips for a Blog Post
Blog posts are a great way to share information with readers and present yourself as an industry leader. Whether you’re writing how-to articles or providing insight into a topic, getting readers to your page is just as important. Last week I gave you 6 ways to promote...
Clients in the News
Happy December! Can you believe the end of the year is approaching so soon? Before we turn our focus to 2016, here are a few editorial media placements we secured for our clients during the past month: Media Outlet: PLUS Model Mag Client: Curvy Girl Lingerie From the...
[Writing a Pitch] 3 Common Mistakes when Emailing Journalists
Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies...
[Defining Public Relations] “PR is Now _____” Infographic
As technology continues to evolve, and the field of public relations along with it, this question keeps coming up: “What is PR?” PR Newswire recently took on the task of redefining public relations. They asked their followers to fill in the blank, “PR is now _____,”...
6 Ways to Promote a Blog Post
Writing a blog post takes time and effort to start and complete. From topic generation to proofreading, a blog post is a piece of work that you should be proud of and want people to see. It can be challenging to build a readership if no one knows you wrote anything....
3 Best Thanksgiving Content Marketing Examples
Thanksgiving is a great opportunity for your brand to use content marketing for a seasonal awareness push. Products, contests and promotions centered on the holiday are simple ways for you to increase your fan following and gain better name recognition. Which brands...
Content Marketing Metrics to Master [Infographic]
Is your business using content marketing as part of your social media marketing strategy? As this becomes a more common practice for reaching consumers and fans, it’s important to measure your results to see how well the efforts are working. Content Marketing Metrics...
4 Social Media Marketing Tips From a Virtual Facebook Party
Today’s blog post shares 4 social media marketing tips I recently put into action and was rewarded for! A couple of months ago one of my friends from high school (Becky) became a Jamberry consultant and hosted a virtual Facebook party promoting fun, stylish fingernail...
3 YouTube Lessons from Heidi Powell
YouTube is currently the second largest search engine in the world and the number of searches are only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers is now the sought after place to solve life’s daily...

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