Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
3 Reasons Social Media Ruled Fashion Week
Each year as the summer winds down and the leaves begin to fall, the fashionistas gather from around the world in various cities to attend Fashion Week. Packed with fashion shows, swanky events and celebrities, Fashion Week is the quintessential celebration that marks...
PR Lessons from How I Met Your Mother
With the kickoff of CBS TV sitcom How I Met Your Mother’s final season on Netflix, the show’s final laughs are having a lasting effect on fans. Following the show’s popularity, many books and articles have popped up filled with the “rules” and social codes that How I...
Put Your Small Business on Facebook
Is your small business on Facebook? Now before you say “of course it is” think about how developed your profile is. Simply having a page that says your business name and maybe your official hours does not cut it. Consumers are using Facebook for more than catching up...
What to Include in Your Press Release
Do you have a new product or service you can’t wait to spread the word about? Write a press release. Press releases come in handy when you want to share your story with the public via the media. It’s important to write...
Social Media Sites: The Most Popular Platforms – Part 1
Last week I shared a general overview of social media and guidelines to follow when using it for business. But are you confused about the differences between social media sites like Facebook, Google+ and Twitter? Here’s a quick overview of three of the most popular...
Mobile Marketing
Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. As the world awaits the debut of the newest iPhone 6, it’s clear that people fell in love with multipurpose phones and never looked back. Mobile marketing is essential to...
Three PR Lessons from Sesame Street
One of the most important parts of public relations involves staying in the top of your audience’s minds. Staying relevant for over 45 years is one thing that Sesame Street has done best. Public relations can take a few lessons from Sesame Street by applying some of...
Writing a Blog: Tagging Your Posts
Writing blog posts is one of the most effective and useful ways to show readers the content you are working on and possibly how you can help them. Establishing a consistent readership is great for your site, but how can you improve your blog posts? By tagging them....
What is Social Media? A Guide for Business Owners
In this day and age, most people have heard of social media and have some sort of preconceived notion of what it is. After all, who hasn’t heard of Facebook? Still, when it comes to using various social media sites to get the word out about your business, a lot of...
Marketing to Students
With a new school year kicking off, there are college students in need of products and services. Although college students might not be cash cows, they are still worth the marketing effort because chances are they (or someone they know) might need what your business...
Marketing Tips from Infomercials
Who hasn’t been up late channel surfing and found themselves watching a really long commercial? You don’t want to keep watching it, but you are hooked in. These extended advertisements, or infomercials, are a wonder to television viewers. They make you want things you...
How Blogs Improve SEO & Search Engine Ranking
Do you want your company’s website to be visible online? How’s your search engine ranking? Here’s one way to improve SEO (search engine optimization) without needing to become a web expert: blog regularly! Blogging for your business continues to be a fantastic...
Ingredients of a Good Infographic
Information is everywhere, from the labels on our cereal boxes to the Wikipedia page about quantum physics. We’re constantly bombarded with facts and figures. With so much material floating around it can be hard to sort through the noise. Fortunately, someone got...
Clients in the News
Happy fall! We’re excited to share some of the latest coverage we’ve secured over the past month. Media Outlet: New York Daily News Client: Hotel Valencia Santana Row From the Article: "There is no need to make the trek to Napa when Silicon Valley offers many amazing...
Summer Marketing Reflections
This is the first week in September which means school has started, football season is beginning and summer is almost officially over. As we transition into fall we are leaving behind sunny days, shorts and flip flops, and the constant need for sunglasses. Though the...