Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Snapchat Secrets to Success
Are teenagers and twenty-somethings your target demographic? If so, then you definitely should be using Snapchat, whose primary users are ages 13-25, in your social media campaign to promote your brand. Snapchat is a popular social media app that allows users to send...
Improv & Public Relations: 3 Marketing Lessons
I have always enjoyed the world of improv theater. Improv has made its way into businesses as a team building and strategy tool to help employees learn how to communicate with one another. The reason this works is because improv is about surrendering control and...
Clients in the News
Are you ready for Spring yet? Although it’s just around the corner, we always like to take a few moments look back and reflect on recent achievements. Check out some of the latest and greatest media coverage that came out in February: Media Outlet: Woman’s Day Client:...
Public Relations & Marketing Lessons from Enders Game
I've loved Enders Game since I read it in 7th grade, so when I heard they were finally making a movie version, part of me was excited to see it on the big screen, while another part was worried Hollywood would destroy one of my favorite stories. When it finally came...
Grey’s Anatomy – Social Media Tips from Seattle Grace
Living in Seattle, I love many things, Coffee (obviously), Seahawks (12th man for life), my umbrella collection (just kidding, true Seattleites don't use umbrellas) and Grey's Anatomy! This medical drama is set in Seattle and has some of the most innovative albeit...
Social Media Networking Sites: How To Write A Great Bio
The 160-character Twitter bio has been called a “postmodern art form” by The New York Times; that’s because the bio is your introduction to the social media world. It’s a digital calling card that tells people why they might want to follow you. If you think it’s not...
How to Get Pinterest Followers (And the Massive Benefit of Them!)
Across the board it is pretty fun to get new social media followers. Pinterest allows you to have followers while displaying your organization along with a sense of creativity. When people want to share your “pin” or “board” on their own social media, it is totally...
Pinterest Tips: 4 Steps to a Better Brand
Is your brand visual? You've heard of Pinterest and the visual addicting epidemic it has stirred in the younger generation, but you might still be in the dark about the power it can have for your brand. Pinterest is a leader in the social media marketing world,...
Marketing Plan Tips: Making Your Public Relations Time Count
I love to make lists! It wouldn't surprise me if a lot of public relations pros do. In fact, I recently switched my to-do list back to a paper planner and started color coding with Post-Its and blue, yellow, orange and green highlighters. Needless to say, I'm a happy...
Social Media Strategy Tips from a Vacation Planner
I am planning a vacation because I am cold. Growing up in Washington State, I am more than used to the crazy weather. One second it could be snowing, the next it is sunny and then a huge thunderstorm or monsoon could hit (all within five minutes), but this winter has...
Brand Awareness: What You Should Know About Instagram
Last year, Instagram rolled out its social media ads to all U.S. users who are 18 and older. These ads are shown irrespective of whether you follow that brand or not. However, one of the most interesting things about these ads is that advertising on Instagram’s...
Facebook Advertising is Crucial for Small Businesses
Facebook is now 10 years old and it has arguably changed the world. These days most small businesses who have utilized Facebook advertising credit it with significantly helping their growth. It doesn’t matter if you personally are using Facebook or not, because your...
Scrabble! 3 Marketing Lessons from Words with Friends
While I will admit that I wasn't much of a Scrabble player when I was younger, I was definitely sucked into the smartphone app, Words with Friends, quite quickly. The colorful Scrabble copycat has stolen much of the attention I should be devoting elsewhere but I...
Marketing Lessons from One in Love – Happy Valentine’s Day
Today is Valentine's Day, and in case you thought about miraculously forgetting that the day existed, every pink mylar grocery store display or street corner flower stand is there to remind you. I know that a lot of people (including my former self on multiple...
Content Marketing: How Long Should Blog Posts Be?
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark As content marketing continues to grow and writing blog posts becomes more important to a business’ social media management strategy, so does the question,...